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A wealth of marketing experience across the marketing mix, specilising in digital marketing and business development for SME's
Clive Davy
,
Bristol, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a passionate and innovative marketer with over fourteen years of marketing experience, eight of which in digital marketing. I'm comfortable working at a senior level and still enjoy getting hands on. From marketing research and strategy development to campaign management, ecommerce website and mobile app builds, I have extensive marketing knowledge & experience.
I'm a people person and a self-starter with the ability to drive change, continually testing and measuring new concepts to deliver results. I enjoy the ever-evolving world of marketing and the opportunities and challenges it presents.
Areas of expertise include:
• Strategy and planning
• Department, budget and team management
• Deployment of B2C & B2B multi-channel tactical campaigns
• Content marketing
• Lead generation and email automation campaigns
• Brand awareness campaigns
• In depth knowledge of SEO
• Extensive experience managing and running print and PPC advertising
• Extensive experience in building, managing and optimising multiple websites, e-commerce, B2C and B2B
• Project management
• Management of full html email platforms and integration with CRM systems
• Social media strategy and management across organic and paid using FB Business Manager
• Experienced in native mobile and web app builds
• Multiple agency management
I'm a people person and a self-starter with the ability to drive change, continually testing and measuring new concepts to deliver results. I enjoy the ever-evolving world of marketing and the opportunities and challenges it presents.
I'm a people person and a self-starter with the ability to drive change, continually testing and measuring new concepts to deliver results. I enjoy the ever-evolving world of marketing and the opportunities and challenges it presents.
Areas of expertise include:
• Strategy and planning
• Department, budget and team management
• Deployment of B2C & B2B multi-channel tactical campaigns
• Content marketing
• Lead generation and email automation campaigns
• Brand awareness campaigns
• In depth knowledge of SEO
• Extensive experience managing and running print and PPC advertising
• Extensive experience in building, managing and optimising multiple websites, e-commerce, B2C and B2B
• Project management
• Management of full html email platforms and integration with CRM systems
• Social media strategy and management across organic and paid using FB Business Manager
• Experienced in native mobile and web app builds
• Multiple agency management
I'm a people person and a self-starter with the ability to drive change, continually testing and measuring new concepts to deliver results. I enjoy the ever-evolving world of marketing and the opportunities and challenges it presents.
Markets
United States
(Remote
only)
United Kingdom
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - 2019
job
Head of Marketing
Willow Chiropractic.
Reporting directly to the CEO, I’m responsible for the creation and implementation of the marketing strategy at Willow Chiropractic against company objectives.
Responsibility includes all Digital Marketing, Advertising, Social Media, Content Strategy, Communications and Creative and Brand reputation and awareness. Preparing and managing monthly, quarterly and annual budgets.
I’m results focused and ROI driven throughout the customer journey optimising lead generation, acquisition and customer retention strategies to ensure a best in class customer experience to fuel business growth.
Key Achievements:
• Launched fully integrated Infusionsoft Lead Generation software generating 80% of new business from digital channels
• Increased website organic search volume by 23.7% year on year
• Introduced Content Marketing Strategy increasing online engagement rates across the board
Responsibility includes all Digital Marketing, Advertising, Social Media, Content Strategy, Communications and Creative and Brand reputation and awareness. Preparing and managing monthly, quarterly and annual budgets.
I’m results focused and ROI driven throughout the customer journey optimising lead generation, acquisition and customer retention strategies to ensure a best in class customer experience to fuel business growth.
Key Achievements:
• Launched fully integrated Infusionsoft Lead Generation software generating 80% of new business from digital channels
• Increased website organic search volume by 23.7% year on year
• Introduced Content Marketing Strategy increasing online engagement rates across the board
MArketing Strategy, Leadership, Growth, Retention, Lead generation, Google analytics, Digital Strategy, Seo, Content marketing, Online marketing, Infusionsoft, Business development, Business strategy
2017 - 2018
job
Marketing Manager
Hillbrush Co. Ltd.
After starting as the digital marketing manager, within a few months I was promoted to marketing manager to head up the marketing function. This covered the full marketing mix, online and offline for both B2B and B2C customer bases.
Reporting to the Commercial Director, I managed a team of four and a PR agency to support the sales team and world wide distributor customer base, served by the UK and USA divisions.
I was also responsible for the local marketing of the Visitor Centre to increase awareness and drive footfall using digital and traditional channels.
Key Achievements:
• Joined the Senior Management Team to develop the Five Year Growth Plan
• Successful launch and optimisation the UK e-commerce website, increasing online orders from 4% to 16% in first year and traffic up 48% year on year (5.3k to 10.2k sessions)
• Introduced and manged SEO and Google PPC ads to drive traffic and increase leads
• Introduced and managed Google Search Console and Tag Manager
• Introduced LinkedIn lead generation via Campaign Manager
• Amazon Business added as a sales channel and ran Amazon advertising
• Successful launch of the Visitor Centre with sales up 40% in first year
• Successful product launch campaign for Anti-Microbial Cleaning Tools
• Optimised Social Media accounts to encourage engaged followers
Reporting to the Commercial Director, I managed a team of four and a PR agency to support the sales team and world wide distributor customer base, served by the UK and USA divisions.
I was also responsible for the local marketing of the Visitor Centre to increase awareness and drive footfall using digital and traditional channels.
Key Achievements:
• Joined the Senior Management Team to develop the Five Year Growth Plan
• Successful launch and optimisation the UK e-commerce website, increasing online orders from 4% to 16% in first year and traffic up 48% year on year (5.3k to 10.2k sessions)
• Introduced and manged SEO and Google PPC ads to drive traffic and increase leads
• Introduced and managed Google Search Console and Tag Manager
• Introduced LinkedIn lead generation via Campaign Manager
• Amazon Business added as a sales channel and ran Amazon advertising
• Successful launch of the Visitor Centre with sales up 40% in first year
• Successful product launch campaign for Anti-Microbial Cleaning Tools
• Optimised Social Media accounts to encourage engaged followers
Website, Social, Manager, UP, Online, USA, Google, Campaign, Search, Amazon, ADS, Growth, Support, Optimization, Digital Marketing, Google search console, Sales, B2C, Management, Pr, Linkedin, B2B, E-commerce, PPC, Advertising, Marketing, Seo, Social Media
2015 - 2017
job
Digital Marketing Manager
Oasis Dental Care.
Responsible for the development & implementation of the digital marketing strategy at Oasis Dental Care & affiliated brands.
Responsible for relaunch and evolution of the corporate website with continuous design and content updates. Continuous SEO, and large scale Adwords campaign management of 300+ dentists with an agency to align with major seasonal campaigns and off peak periods to continually generate enquiries.
Managed one direct report and an indirect report as well as digital agencies.
Supported the wider marketing team of 14 with national and local tactical campaigns including production of TV ads, Social Media Campaigns, Point of Sale materials and internal Oasis TV displays. Key to the role was supporting dental practices to deliver their patient recruitment and retention targets using by generating enquiries and converting them in to patients via digital channels.
Key Achievements:
• Continuous improvement and evolution of existing Oasis website leading to a 66% increase in traffic year on year (1.2M to 2.1M visitors per year)
• 57% increase in organic search year on year
• 23% increase in conversions year on year
• Provided consultative services to Mergers and Acquisitions Department resulting in the integration of digital marketing channels to acquire new dental practices
Responsible for relaunch and evolution of the corporate website with continuous design and content updates. Continuous SEO, and large scale Adwords campaign management of 300+ dentists with an agency to align with major seasonal campaigns and off peak periods to continually generate enquiries.
Managed one direct report and an indirect report as well as digital agencies.
Supported the wider marketing team of 14 with national and local tactical campaigns including production of TV ads, Social Media Campaigns, Point of Sale materials and internal Oasis TV displays. Key to the role was supporting dental practices to deliver their patient recruitment and retention targets using by generating enquiries and converting them in to patients via digital channels.
Key Achievements:
• Continuous improvement and evolution of existing Oasis website leading to a 66% increase in traffic year on year (1.2M to 2.1M visitors per year)
• 57% increase in organic search year on year
• 23% increase in conversions year on year
• Provided consultative services to Mergers and Acquisitions Department resulting in the integration of digital marketing channels to acquire new dental practices
TV, Social, Manager, Production, Campaign, Search, Retention, ADS, Development, Implementation, Digital Marketing Strategy, Recruitment, Digital Marketing, Website, Continuous improvement, Content, Integration, Management, Adwords, MArketing Strategy, Marketing, Seo, Design, Social Media
2010 - 2015
job
Digital Marketing Manager
Essilor Ltd.
Promoted to Digital Marketing Manager in 2010 I championed the need for a digital marketing strategy as a fully integrated element of the business strategy. I reported to the Group Marketing Director and was responsible for a £370k budget. My remit also included digital marketing development for the Essilor Group sister companies, BBGR & Signet as well and Essilor Ireland and in Group Laboratories.
Key Achievements
• UK project lead for a pilot consumer website (essilor.co.uk) to roll out across the world - a first of its kind for Essilor
• Vision Test app - number 1 medical app on Apple App Store for 6 months after launch, now with 3.5 million downloads
• Developed an online version of the lens catalogue which is rated very good by customers
• Developed the Essilor loyalty scheme web application which has increased customer loyalty and engagement in the scheme
• Developed a promotion monitoring web application which significantly improves customer engagement and participation
• Developed Boots Eye Check and in practice Dispensing app
• Launch of thinkaboutyoureyes.co.uk in UK market used in eye health awareness campaigns
PREVIOUS MARETING EXPERIENCE
Key Achievements
• UK project lead for a pilot consumer website (essilor.co.uk) to roll out across the world - a first of its kind for Essilor
• Vision Test app - number 1 medical app on Apple App Store for 6 months after launch, now with 3.5 million downloads
• Developed an online version of the lens catalogue which is rated very good by customers
• Developed the Essilor loyalty scheme web application which has increased customer loyalty and engagement in the scheme
• Developed a promotion monitoring web application which significantly improves customer engagement and participation
• Developed Boots Eye Check and in practice Dispensing app
• Launch of thinkaboutyoureyes.co.uk in UK market used in eye health awareness campaigns
PREVIOUS MARETING EXPERIENCE
Digital Marketing, Marketing, Business strategy, MArketing Strategy, Budget, Test, Website, Digital Marketing Strategy, Development, Health, Monitoring, App, Web, Online, Manager
2002 - 2003
job
Fabric Technologist
Stirling Group.
I was responsible for the new development, from inception to final production approval, of speciality and shapewear lingerie fabrics for Marks & Spencer.
Development, Production
1997 - 2001
job
Research & Development Technologist
Team Puma.
SA
I was responsible for the development and launch of seasonal fabric ranges as well as ensuring that existing fabrics performed to specification with four staff.
I was responsible for the development and launch of seasonal fabric ranges as well as ensuring that existing fabrics performed to specification with four staff.
Research, Development
My education
2013
-
2014
Charted Institute of Marketing
Diploma in Digital Marketing, Digital Marketing
Diploma in Digital Marketing, Digital Marketing
2005
-
2007
Chartered Institute of Marketing
Professional Diploma in Marketing, Marketing
Professional Diploma in Marketing, Marketing
1991
-
1993
Durban University of Technology
HND Management Practice, Management
HND Management Practice, Management
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