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Experienced digital marketer with a demonstrated history of working in a variety of digital marketing roles.
Vicky Brien
,
Abbey Wood, United Kingdom
Experience
Other titles
Skills
I'm offering
I have worked in the marketing industry since 2012. I have developed my digital knowledge and enhanced my marketing skill set across a wide spectrum of marketing channels, including campaign planning, delivery and strategy, content creation, email marketing and social media.
I have been in my current position for just over two years, I was promoted last year to Marketing Campaigns Manager from Senior Marketing Executive. Part of my role is to solely manage, plan and strategise the various digital marketing campaigns we have running per vertical. I work closely with various partners and third parties to create effective and relevant marketing campaigns to help promote our brands awareness and drive new business.
My biggest achievement in the past year is the planning and creation of our new brochure website as part of our company rebrand. I managed and delivered the rebrand communications strategy, new website and operations plan. This project enabled me to enhance on my project management and organisational skills and I effectively managed various stakeholders both internally and externally, to prioritise their work load and effectively manage this project on time, on budget and to a brief.
I have been in my current position for just over two years, I was promoted last year to Marketing Campaigns Manager from Senior Marketing Executive. Part of my role is to solely manage, plan and strategise the various digital marketing campaigns we have running per vertical. I work closely with various partners and third parties to create effective and relevant marketing campaigns to help promote our brands awareness and drive new business.
My biggest achievement in the past year is the planning and creation of our new brochure website as part of our company rebrand. I managed and delivered the rebrand communications strategy, new website and operations plan. This project enabled me to enhance on my project management and organisational skills and I effectively managed various stakeholders both internally and externally, to prioritise their work load and effectively manage this project on time, on budget and to a brief.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - 2017
job
Digital Marketing Executive
The IDM.
• Managing the planning and implementation of email marketing and social media strategies and campaigns
◦ Implementing effective email marketing campaigns (both lead generation and retention),
◦ Creating and implementing the IDM's email marketing and social media schedule, as well as content calendars for the year, based on the priorities of the business.
◦ Updating and monitoring the schedules with information, stats and figures on a weekly basis.
• Adhering to budgets as well as liaising on marketing campaigns with internal stakeholders and external partners.
• Managing email marketing
◦ Creating the delivery of email sends to a set deadline.
◦ Reporting campaigns through Google analytics, analysing the results of marketing activity in order to improve the company's exposure and online presence.
◦ Designing and testing new templates that would adhere to the IDM's brand guidelines.
◦ Handling data and creating correct segments for each send.
◦ HTML and basic CSS knowledge.
• Managing blog and other content resources
◦ Ghost-writing blogs for the IDM tutors and speakers.
◦ Implementing a copywriting briefing document and blog guidelines.
◦ Reviewing and proof-reading content pieces such as blogs, press releases and various research pieces.
• Managing social media platforms
◦ Re-enforcing the company's online presence though social media.
◦ Driving traffic and engagement through Facebook advertising.
• Website management
◦ Supporting the process of the IDM's ecommerce site.
◦ Creating optimised landing pages for campaigns.
◦ Optimising the online customer journey to help encourage user engagement.
• Event management
◦ As well as creating the marketing campaigns for each event and exhibition, I managed and organised each one. Duties included: liaising with speakers, project management and adhering to strict timelines to implement a successful event or exhibition.
• Graphic design
◦ Creating banners for the IDM website, email campaigns and PPC adverts.
◦ Creating collateral for events, in-house catalogues and branded content.
• I was given the opportunity to manage our 6 week intern, giving her guidance and instruction on how to support the marketing team.
◦ Implementing effective email marketing campaigns (both lead generation and retention),
◦ Creating and implementing the IDM's email marketing and social media schedule, as well as content calendars for the year, based on the priorities of the business.
◦ Updating and monitoring the schedules with information, stats and figures on a weekly basis.
• Adhering to budgets as well as liaising on marketing campaigns with internal stakeholders and external partners.
• Managing email marketing
◦ Creating the delivery of email sends to a set deadline.
◦ Reporting campaigns through Google analytics, analysing the results of marketing activity in order to improve the company's exposure and online presence.
◦ Designing and testing new templates that would adhere to the IDM's brand guidelines.
◦ Handling data and creating correct segments for each send.
◦ HTML and basic CSS knowledge.
• Managing blog and other content resources
◦ Ghost-writing blogs for the IDM tutors and speakers.
◦ Implementing a copywriting briefing document and blog guidelines.
◦ Reviewing and proof-reading content pieces such as blogs, press releases and various research pieces.
• Managing social media platforms
◦ Re-enforcing the company's online presence though social media.
◦ Driving traffic and engagement through Facebook advertising.
• Website management
◦ Supporting the process of the IDM's ecommerce site.
◦ Creating optimised landing pages for campaigns.
◦ Optimising the online customer journey to help encourage user engagement.
• Event management
◦ As well as creating the marketing campaigns for each event and exhibition, I managed and organised each one. Duties included: liaising with speakers, project management and adhering to strict timelines to implement a successful event or exhibition.
• Graphic design
◦ Creating banners for the IDM website, email campaigns and PPC adverts.
◦ Creating collateral for events, in-house catalogues and branded content.
• I was given the opportunity to manage our 6 week intern, giving her guidance and instruction on how to support the marketing team.
Implementation, Event, Management, Content, Analytics, Website, Blog, Landing pages, Support, Blogs, Social media strategies, Testing, Monitoring, Retention, Google, Online, Internal, Social, Basic, Writing, Social Media, Css, Design, Html, Marketing, Project Management, Copywriting, Google analytics, HTML/CSS/Javascript, Digital Marketing, Email marketing, Ecommerce, Facebook advertising, Graphic design, Advertising, Research, Facebook, PPC
2014 - 2015
job
Marketing Executive
Floream.
• Providing support for two educational platforms and products - ADBL and Dot Native, in marketing and product development.
• Supporting the planning and implementation of marketing strategies and campaigns, both internally and externally.
• Providing support with acquisition, retention and cross-selling campaigns.
• Supporting the planning and implementation of marketing strategies and campaigns, both internally and externally.
• Providing support with acquisition, retention and cross-selling campaigns.
Marketing, Product development, Support, Implementation, Development, Retention, Native
2014 - 2014
job
Marketing Administrator & PA
Radley Green.
to the directors
Marketing, Administrator, ON
2012 - 2014
job
Sales Administrator
Red Planet Marketing Ltd.
Sales, Administrator
My education
St Marys University College Twickenham
Bachelors, Cultural Studies and Media Arts
Bachelors, Cultural Studies and Media Arts
Wimbledon College of Art University of Arts London
Unspecified, Theatre Design
Unspecified, Theatre Design
Thames College
Secondary, Art and Design
Secondary, Art and Design
Waldegrave School for Girls
Secondary, English and Maths
Secondary, English and Maths
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