$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
UX Lead
Angela Edwards
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A Senior User Experience designer with over 10 years of experience delivering complex digital solutions.
Having designed mobile and responsive solutions and led in-house and offshore design teams for large UK and global companies such as Lloyds Banking Group, British Airways, Macmillan, Ocado and Thompson Reuters as well as emerging startups.
With an MSc in UXD (Distinction), great communication, organisational skills and stakeholder management - I am experienced in turning complex design challenges into elegant solutions.
Having designed mobile and responsive solutions and led in-house and offshore design teams for large UK and global companies such as Lloyds Banking Group, British Airways, Macmillan, Ocado and Thompson Reuters as well as emerging startups.
With an MSc in UXD (Distinction), great communication, organisational skills and stakeholder management - I am experienced in turning complex design challenges into elegant solutions.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
freelance
Lead UX Consultant
Lloyds Banking Group.
Commercial Banking
Leading the redesign on CBO, Lloyds Commercial Banking Platform which services over 10,000
commercial clients.
UX research has included facilitating workshops, interviewing clients, journey mapping, task
models and heuristic analysis of current journeys.
Objective to research and identify usability issues across the platform, redesign these journeys to
address those issues and improve upon the overall platform experience. Aiming to improve NPS
scores, lower complaints and support centre volume through improved user experience
Leading the redesign on CBO, Lloyds Commercial Banking Platform which services over 10,000
commercial clients.
UX research has included facilitating workshops, interviewing clients, journey mapping, task
models and heuristic analysis of current journeys.
Objective to research and identify usability issues across the platform, redesign these journeys to
address those issues and improve upon the overall platform experience. Aiming to improve NPS
scores, lower complaints and support centre volume through improved user experience
User Experience, UX, Research, Usability, Banking, Workshops, Support, Usability & UX, Redesign
2017 - 2017
job
Senior UX Designer
PokerStars.
Brought in to help identify new opportunities for the Sportsbook in order to drive greater customer
engagement and retention. Work included improving the current user experience, adding more
functionality to the platform as well as researching and developing exploratory pieces of work such
as Conversational Commerce and smart global search. Left the contract early due to the Lead
opportunity offered at Lloyds.
engagement and retention. Work included improving the current user experience, adding more
functionality to the platform as well as researching and developing exploratory pieces of work such
as Conversational Commerce and smart global search. Left the contract early due to the Lead
opportunity offered at Lloyds.
User Experience, UX, Retention, Search
2015 - 2016
job
Senior UX Designer
British Airways.
British Airways needed a responsive redesign of their current ba.com website to work across all
platforms. Working to an agile methodology, using foundation framework and British Airways
current CMS, the role involved redesigning all current ba.com components to work in a consistent
manner across all salient
viewports and thus remove the need for a separate, mobile version. Guerrilla user testing
conducted as well as more formally facilitated usability testing.
Working with Axure, proto.io, Photoshop, Froont, Foundation.js,
platforms. Working to an agile methodology, using foundation framework and British Airways
current CMS, the role involved redesigning all current ba.com components to work in a consistent
manner across all salient
viewports and thus remove the need for a separate, mobile version. Guerrilla user testing
conducted as well as more formally facilitated usability testing.
Working with Axure, proto.io, Photoshop, Froont, Foundation.js,
UX, CMS, User testing, Agile, Usability, Website, Testing, Usability & UX, Redesign, Responsive, Framework
2014 - 2015
job
Senior UX/UI Designer
Macmillan Education.
Macmillan needed a UX designer to work on a new education platform & CMS. Taking into
consideration requirements from many different stakeholders and referencing other related work
that was developed concurrently. Taking feedback from usability testing, and workshops and
applying it to high fidelity wireframes and working prototypes. Designed the User Interface once UX
work was completed and created a Style Guide to hand over for future build.
consideration requirements from many different stakeholders and referencing other related work
that was developed concurrently. Taking feedback from usability testing, and workshops and
applying it to high fidelity wireframes and working prototypes. Designed the User Interface once UX
work was completed and created a Style Guide to hand over for future build.
UX, CMS, UI, Usability, Wireframes, It, Workshops, Testing, Usability & UX, Guide
2014 - 2014
job
Lead Digital Designer
unknown.
Hogarth Worldwide
Leading a small team of in-house designers, contractors and overseeing offshore output.
Creative lead on major client projects, from concept through to completion. These have
included globally renowned clients releasing new advertising campaigns to fully fledged site
redesigns. A largely client facing role.
Leading a small team of in-house designers, contractors and overseeing offshore output.
Creative lead on major client projects, from concept through to completion. These have
included globally renowned clients releasing new advertising campaigns to fully fledged site
redesigns. A largely client facing role.
Advertising, Offshore
2013 - 2014
job
Senior Digital Designer
unknown.
(contract)
Hogarth Worldwide
Brought in to role out the rebrand of one of Hogarth's major gambling clients across all
comms and to oversee the work of all new and existing designers to ensure their designs
were complying.
After a one month contract extending out 6 more, I was offered the Lead designer
role.
Hogarth Worldwide
Brought in to role out the rebrand of one of Hogarth's major gambling clients across all
comms and to oversee the work of all new and existing designers to ensure their designs
were complying.
After a one month contract extending out 6 more, I was offered the Lead designer
role.
2012 - 2013
job
Interaction Designer
Thomson Reuters.
Interpreting client briefs and designing and building engaging digital advertising solutions in
response. Building these campaigns across multiple platforms
(desktop, mobile and tablet)
Campaigns included many blue chip clients such as BP, Shell, Barclays, Airbus,
Paramount, BA and many other global brands. Actively involved in collaboration
between key members of sales, creative and ad operations team. Minor UI and UX
design for Reuters UK and international sites.
Prior to 01.06.12 contracts have included: Ocado, TGV, Aegis Media
(Isobar) and Mediacom
response. Building these campaigns across multiple platforms
(desktop, mobile and tablet)
Campaigns included many blue chip clients such as BP, Shell, Barclays, Airbus,
Paramount, BA and many other global brands. Actively involved in collaboration
between key members of sales, creative and ad operations team. Minor UI and UX
design for Reuters UK and international sites.
Prior to 01.06.12 contracts have included: Ocado, TGV, Aegis Media
(Isobar) and Mediacom
Design, UX, Advertising, UI, Sales, Contracts, International, Contracts
My education
?
-
2017
Kingston University
MSc, User Experience Design
MSc, User Experience Design
?
-
2004
Otago University
Bachelors, Graphic Design
Bachelors, Graphic Design
Angela's reviews
Angela has not received any reviews on Worksome.
Contact Angela Edwards
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Angela directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark