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4
jobs
Lifestyle journalist specialising in health. Experienced in copywriting
Laura Day
,
Leighton Buzzard, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a freelance health writer, and specialise in turning complex ideas into easy-to-read news, features, blogs and case studies for organisations specialising in health, food, insurance, nature and wellbeing.
I’ve worked with directly with clients and within agencies to write evidence-based articles, blogs, case studies, Q&As and actionable content across the health, lifestyle, motor insurance, luxury education and food industries.
My editorial work has appeared in Healthy Food Guide and The Express. I’ve also been commissioned by Delicious Magazine, The Guardian, Positive News and Underpinned to write inspiring food and wellbeing stories.
I’ve worked with directly with clients and within agencies to write evidence-based articles, blogs, case studies, Q&As and actionable content across the health, lifestyle, motor insurance, luxury education and food industries.
My editorial work has appeared in Healthy Food Guide and The Express. I’ve also been commissioned by Delicious Magazine, The Guardian, Positive News and Underpinned to write inspiring food and wellbeing stories.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Available
My experience
2020 - ?
freelance
Copywriter
OLIVER, Immediate Media, Formula 1, Canvas8, Obicà.
I work as a copywriter direct with clients and within agencies across a broad range of industries including nature, motoring, health, insurance and luxury education.
Really though, I’m happy to turn my hand at anything, because I love crafting a good story, no matter the topic.
My content marketing experience ranges from copywriting and reports, to newsletter copy and design, social media and content management.
My clients have included OLIVER, Immediate Media, Formula 1, Canvas8 and Obicà. I’ve worked with clients to produce brochures, direct marketing, email newsletters, advertorials, social media posts, internal communications, conference materials, outdoor and digital advertising.
Really though, I’m happy to turn my hand at anything, because I love crafting a good story, no matter the topic.
My content marketing experience ranges from copywriting and reports, to newsletter copy and design, social media and content management.
My clients have included OLIVER, Immediate Media, Formula 1, Canvas8 and Obicà. I’ve worked with clients to produce brochures, direct marketing, email newsletters, advertorials, social media posts, internal communications, conference materials, outdoor and digital advertising.
Stakeholder involvement, B2B Marketing, B2c marketing, B2B communication, Infographics, English copywriter, Copywriter, Concept Development, Idea and concept, Copywriting, Brochures / Flyers, Write articles, Newsletters, Creative content, Proofreading, Copy editing, Social media copywriting
2019 - ?
freelance
Freelance Journalist
Guardian, the Daily Express, Healthy Food Guide, Delicious Magazine, and Waitrose Weekend.
I’m a lifestyle writer focusing mainly on health, including physical, mental and social wellbeing. I also write about food from a social or anthropological angle. I have an interest in women’s health, chronic conditions and health inequity.
My editorial clients have included The Guardian, Delicious Magazine, Healthy Food Guide, Positive News, Lewisham Ledger, 853 London and more.
I started my career in B2B publishing at Newzeye, working across two monthly building and redevelopment titles and quarterly supplements. I then moved into commercial publishing, working on food and health titles at Eye to Eye Media.
I’ve also worked in several newsrooms on placements, including the Liverpool Echo, Merseymart, Chester Chronicle, BBC North West Tonight and ITV‘s Martin Lewis programme.
My editorial clients have included The Guardian, Delicious Magazine, Healthy Food Guide, Positive News, Lewisham Ledger, 853 London and more.
I started my career in B2B publishing at Newzeye, working across two monthly building and redevelopment titles and quarterly supplements. I then moved into commercial publishing, working on food and health titles at Eye to Eye Media.
I’ve also worked in several newsrooms on placements, including the Liverpool Echo, Merseymart, Chester Chronicle, BBC North West Tonight and ITV‘s Martin Lewis programme.
Journalist, Health, Writing, Write articles, Research, SEO articles, Pitching, News coverage, Digital communication, Content marketing, Communication
2017 - 2019
job
Digital Content Editor
BMI Healthcare.
● Created and repurposed digital content (health features, treatment pages, marketing copy, social media copy and video) in line with the digital content strategy.
● Researched and wrote SEO-optimised health content, based on data-driven insights.
● CMS management including the review of existing content to ensure consistency, and removal
of non-compliant content.
● Worked with Head of Marketing to establish new approach including brand and strategy for
in-house video productions. Produced, filmed and edited healthcare videos including editorial
videos and advisory content with in-house consultants.
● Researched and wrote SEO-optimised health content, based on data-driven insights.
● CMS management including the review of existing content to ensure consistency, and removal
of non-compliant content.
● Worked with Head of Marketing to establish new approach including brand and strategy for
in-house video productions. Produced, filmed and edited healthcare videos including editorial
videos and advisory content with in-house consultants.
Social Media, Seo, Marketing, Video, CMS, Management, Content, Content strategy, Health, Social
2014 - 2017
job
Writer
Healthy Food Guide Magazine, Eye to Eye Media Ltd.
Pitched, researched and wrote monthly lifestyle, health, fitness and nutrition features and interviews. Reviewed scientific studies and trends to write accessible articles suitable for
consumers. Wrote front-of-book content including news in briefs and product reviews.
● Improved magazine's national profile with syndicated articles in the Daily Express; and my
blog '12 health habits you can stop right now' attracted the website's highest traffic for the year in one day.
● Enhanced the scale and success of the 2017 Healthy Food Guide Food and Drink Awards by
88% year-on-year by introducing a formalised entry process and securing coverage by national
media.
● Filmed and edited monthly recipe videos, which increased average social media audience
reach by 480% per post.
consumers. Wrote front-of-book content including news in briefs and product reviews.
● Improved magazine's national profile with syndicated articles in the Daily Express; and my
blog '12 health habits you can stop right now' attracted the website's highest traffic for the year in one day.
● Enhanced the scale and success of the 2017 Healthy Food Guide Food and Drink Awards by
88% year-on-year by introducing a formalised entry process and securing coverage by national
media.
● Filmed and edited monthly recipe videos, which increased average social media audience
reach by 480% per post.
Social Media, Content, Website, Blog, Health, Express, Guide, Social
2012 - 2014
project
Co-founder and Editor
Digest Magazine.
Built personal food writing portfolio and industry contacts by launching food journalism site.
Editorial planning and strategy, commissioning, news and feature writing, online content management, email marketing, social media.
Editorial planning and strategy, commissioning, news and feature writing, online content management, email marketing, social media.
Video, Writing, Content, Website, Founder
2013 - 2014
job
Editorial Assistant
Waitrose, Eye to Eye Media Ltd.
including secondment as Assistant Marketing Manager, Waitrose
● Proved excellent working relationship with client by completing a three-month secondment at the request of Waitrose Marketing Manager to assist in projects on Waitrose Entertaining,
Waitrose Weekend and Waitrose Drinks.
● Supported the small editorial team by contributing features, editing and proofreading copy.
● Proved excellent working relationship with client by completing a three-month secondment at the request of Waitrose Marketing Manager to assist in projects on Waitrose Entertaining,
Waitrose Weekend and Waitrose Drinks.
● Supported the small editorial team by contributing features, editing and proofreading copy.
Marketing, Proofreading, Manager
2013 - 2014
job
Marketing Assistant
Delicious Magazine, Eye to Eye Media Ltd.
Introduced a consistent content upload strategy to improve SEO and traffic by securing
high-value monthly competition prizes, regular content uploads and search engine
optimisation functionality on recipes.
high-value monthly competition prizes, regular content uploads and search engine
optimisation functionality on recipes.
Seo, Marketing, Content, Optimization, Search
2010 - 2013
job
Assistant Editor and Marketing Assistant
Newzeye Ltd.
Managed production of two monthly building sector B2B magazines including writing editorial,
laying out copy and preparing issues for print. Prepared weekly email newsletter and conference brochure materials.
● Used industry contacts to source confidential building project stories for articles in quarterly
magazine supplements. Commissioned specialist industry experts to write technical articles.
● Marketed the annual Brownfield Briefing Awards including judging coordination. Launched
associated 'Beautiful Brownfields' photo competition, which continues to run annually.
laying out copy and preparing issues for print. Prepared weekly email newsletter and conference brochure materials.
● Used industry contacts to source confidential building project stories for articles in quarterly
magazine supplements. Commissioned specialist industry experts to write technical articles.
● Marketed the annual Brownfield Briefing Awards including judging coordination. Launched
associated 'Beautiful Brownfields' photo competition, which continues to run annually.
Marketing, Writing, Print, B2B, Brochure, Production
My education
2020
NCTJ
Candidate, Shorthand 100wpm
Candidate, Shorthand 100wpm
2006
-
2009
Liverpool John Moores University
BA (Hons), Journalism
BA (Hons), Journalism
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