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Copywriter, blogger and content creator, able to produce engaging, powerful articles, blogs and website content.
Elizabeth Hibbert
,
Epsom, United Kingdom
Experience
Other titles
Skills
I'm offering
Creating words that mean business.
I am a Surrey-based copywriter, web content writer, business strategist and marketer with a strong interest in helping small businesses, start-ups and the self-employed establish and grow their client base. An Oxford educated Advertising Director with significant business development, client relationship development and team leadership experience, my main talent is using words to win clients, bids and attention.
Web content, blogs, sales letters and marketing materials have one thing in common. They need to inspire and evoke a reaction from the reader. They need to engage, inform, excite and inspire a potential customer to buy what you're selling. To do this, copywritten content needs to sparkle, pack a punch and stand out from the rest of the noise.
For web designers; I can help move web build projects along, through providing fast, professional copy that will save your clients the time and stress of creating their own.
For businesses; I can craft web copy, blogs and all the words you need, to build and reflect your brand; your selling points and connect with your audience.
If you want your words to mean business, contact me at ****@*******.***
Copywriting specialties:
• Copywriting • Web content • Blogs • Articles and features • Branding • Proposition development • Bid Writing Support • Pitches and Presentations • Social Media • Recruitment advertising content • Company names • Company straplines • Marketing materials
I am a Surrey-based copywriter, web content writer, business strategist and marketer with a strong interest in helping small businesses, start-ups and the self-employed establish and grow their client base. An Oxford educated Advertising Director with significant business development, client relationship development and team leadership experience, my main talent is using words to win clients, bids and attention.
Web content, blogs, sales letters and marketing materials have one thing in common. They need to inspire and evoke a reaction from the reader. They need to engage, inform, excite and inspire a potential customer to buy what you're selling. To do this, copywritten content needs to sparkle, pack a punch and stand out from the rest of the noise.
For web designers; I can help move web build projects along, through providing fast, professional copy that will save your clients the time and stress of creating their own.
For businesses; I can craft web copy, blogs and all the words you need, to build and reflect your brand; your selling points and connect with your audience.
If you want your words to mean business, contact me at ****@*******.***
Copywriting specialties:
• Copywriting • Web content • Blogs • Articles and features • Branding • Proposition development • Bid Writing Support • Pitches and Presentations • Social Media • Recruitment advertising content • Company names • Company straplines • Marketing materials
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2013 - ?
job
Owner and Director
Word Salon.
Boutique specialist in marketing, branding and client acquisition for start-ups, small businesses and the self-employed.
Example clients and achievements:
For a graduate recruitment portal
• Wrote a career resource centre targeted at students, attended student exhibitions and events, devised business, marketing and student recruitment strategies
For Psychology Direct/Psychiatry Direct
• Writing a 70-page website to market the company, engage Associates and provide a full resource centre for the legal profession and schools on broad range of subjects from Expert Witness work to Educational Psychology and Rehabilitation (not yet live).
For the Harley Street Skin Clinic
• Wrote content for extensive website to promote the company, treatments, provide procedure notes, blogs and other marketing collateral
For Garry Milner, local business owner
• For his Liquid Gold Whisky Store in Ashtead; researched and wrote website, whisky bar menu, advertisements, Club membership welcome letters, sales letters to businesses, press releases
• For Milners carpets and soft furnishings; website content, print advertisements, radio adverts
Client feedback and portfolio examples can be found at www.wordsalon.co.uk
Example clients and achievements:
For a graduate recruitment portal
• Wrote a career resource centre targeted at students, attended student exhibitions and events, devised business, marketing and student recruitment strategies
For Psychology Direct/Psychiatry Direct
• Writing a 70-page website to market the company, engage Associates and provide a full resource centre for the legal profession and schools on broad range of subjects from Expert Witness work to Educational Psychology and Rehabilitation (not yet live).
For the Harley Street Skin Clinic
• Wrote content for extensive website to promote the company, treatments, provide procedure notes, blogs and other marketing collateral
For Garry Milner, local business owner
• For his Liquid Gold Whisky Store in Ashtead; researched and wrote website, whisky bar menu, advertisements, Club membership welcome letters, sales letters to businesses, press releases
• For Milners carpets and soft furnishings; website content, print advertisements, radio adverts
Client feedback and portfolio examples can be found at www.wordsalon.co.uk
Marketing, Branding, Writing, Print, Content, Sales, Radio, Website, Recruitment, Blogs, Portal
2017 - 2019
job
PTA Chair
St Christopher's School.
2013 - 2015
job
Trustee
St. Martin's Pre-School Management Committee.
2000 - 2009
job
Client Services Director
Tribal Ltd.
As Client Services Director:
One of the UK’s leading creative advertising agencies both on and offline. Specialism in brand management, external communications and resourcing.
Role: Leading the London Division of a national advertising company. Managing a team of more than 80 professionals (copywriters, creative designers, website creators, account managers and support staff) and a turnover in excess of £30m. Responsible for business development strategy, client service delivery and operational management.
Achievements:
• Leading personally many of the firm’s most important client relationships, including the National Policing Improvement Agency, major teaching hospitals, county councils and DEFRA.
• Convincing Tribal’s Board to embark on the development of a major new business stream, including hiring a team and creating relationships with other parts of the group to generate opportunities.
• Building lasting and promotable relationships at Chief Executive and Director level for this list of clients, many worth more than £1m per annum and around £7m in total.
• Writing winning responses to tenders, answering complex questions and designing successful presentations and pitches.
• Achieving a high client retention rate, keeping the business through retendering exercises, proactive service and strategic reviews of contracts, retaining a contract to retain services nationally for the NHS among others.
• Successfully leading projects, including a radio and online advertising campaign leading to the filling of more than 100 social worker roles for Hertfordshire County and the London Borough of Southwark.
As Senior Account Director
Role: Creative client relationship management for many of the company's most important contracts.
Team leadership and strategic service delivery role.
Achievements:
• Up-skilling a team of around ten Account Managers, ensuring their client offering evolved with technology, delivering £25m per annum in revenue with a high profit margin.
• Ensuring the team consistently met Board-set KPIs for service delivery and revenue targets.
• Project managing the creation of several hundred websites, the copy for thousands of advertisements and numerous major bids.
• Winning a £13m tender to provide services to the NHS nationally, leading the bid process and subsequent service delivery as the company's key relationship manager.
• Designing account development plans for a very wide range of clients, facilitating revenue growth and long-term business retention.
• Turning around my division's relationship with another company of the Tribal Group, which had traditionally been antagonistic, leading to numerous converted business development opportunities.
Other Roles
One of the UK’s leading creative advertising agencies both on and offline. Specialism in brand management, external communications and resourcing.
Role: Leading the London Division of a national advertising company. Managing a team of more than 80 professionals (copywriters, creative designers, website creators, account managers and support staff) and a turnover in excess of £30m. Responsible for business development strategy, client service delivery and operational management.
Achievements:
• Leading personally many of the firm’s most important client relationships, including the National Policing Improvement Agency, major teaching hospitals, county councils and DEFRA.
• Convincing Tribal’s Board to embark on the development of a major new business stream, including hiring a team and creating relationships with other parts of the group to generate opportunities.
• Building lasting and promotable relationships at Chief Executive and Director level for this list of clients, many worth more than £1m per annum and around £7m in total.
• Writing winning responses to tenders, answering complex questions and designing successful presentations and pitches.
• Achieving a high client retention rate, keeping the business through retendering exercises, proactive service and strategic reviews of contracts, retaining a contract to retain services nationally for the NHS among others.
• Successfully leading projects, including a radio and online advertising campaign leading to the filling of more than 100 social worker roles for Hertfordshire County and the London Borough of Southwark.
As Senior Account Director
Role: Creative client relationship management for many of the company's most important contracts.
Team leadership and strategic service delivery role.
Achievements:
• Up-skilling a team of around ten Account Managers, ensuring their client offering evolved with technology, delivering £25m per annum in revenue with a high profit margin.
• Ensuring the team consistently met Board-set KPIs for service delivery and revenue targets.
• Project managing the creation of several hundred websites, the copy for thousands of advertisements and numerous major bids.
• Winning a £13m tender to provide services to the NHS nationally, leading the bid process and subsequent service delivery as the company's key relationship manager.
• Designing account development plans for a very wide range of clients, facilitating revenue growth and long-term business retention.
• Turning around my division's relationship with another company of the Tribal Group, which had traditionally been antagonistic, leading to numerous converted business development opportunities.
Other Roles
Business development, Websites, Team Leadership, Management, Leadership, Service, Technology, Growth, Development, Retention, Contracts, UP, Manager, Winning, Service Delivery, Advertising, Recruitment, MArketing Strategy
My education
Hertford College
Bachelors, (BA), Politics, Philosophy and Economics (PPE)
Bachelors, (BA), Politics, Philosophy and Economics (PPE)
Nonsuch High Grammar School for Girls
N/a, N/a
N/a, N/a
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