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Experienced, creative and hands-on FTSE communications professional
Lucy Coast
,
Bristol, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m a thinker and doer with a communications career spanning banking, consultancy and sustainability. It's an unusual combination but has given me quite a unique perspective.
Having worked in some global fast-paced businesses over the years, I don’t mind a deadline or a tricky stakeholder. I’ve done internal and external communication; led communications for complex or sensitive change programmes; run small and large events; thought about and put in place communication plans and ideas; and all sorts in between.
I’m not afraid of asking difficult questions so I can understand my clients problems. This way I can make sure that anything I propose is going to make a real difference.
I like to think of myself as a straight talker and make sure my work reflects this. No fluff, no garbage and in most cases, less is definitely more when you’re talking to your people.
I’m currently helping the UK bit of a global professional services business articulate their sustainability story and before this helped a UK energy firm develop a business case for a new intranet.
Having worked in some global fast-paced businesses over the years, I don’t mind a deadline or a tricky stakeholder. I’ve done internal and external communication; led communications for complex or sensitive change programmes; run small and large events; thought about and put in place communication plans and ideas; and all sorts in between.
I’m not afraid of asking difficult questions so I can understand my clients problems. This way I can make sure that anything I propose is going to make a real difference.
I like to think of myself as a straight talker and make sure my work reflects this. No fluff, no garbage and in most cases, less is definitely more when you’re talking to your people.
I’m currently helping the UK bit of a global professional services business articulate their sustainability story and before this helped a UK energy firm develop a business case for a new intranet.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2018
freelance
Consultant on a range of communication projects
Good Energy.
● Embedded myself quickly within the team to collaboratively deliver different pieces of work including helping launch Good Energy's new vision and values.
● Wrote the business case and secured approval for a new integrated digital workplace clearly showing and articulating how it could help Good Energy's long-term business ambitions.
● Wrote the business case and secured approval for a new integrated digital workplace clearly showing and articulating how it could help Good Energy's long-term business ambitions.
Communication strategy, Employee Engagement, Core Values and Branding, Internal communication, Project Management, Digital communication
2016 - 2017
job
Migration Communications Lead
TSB Bank.
● Communications lead on TSB's IT migration programme to 8,500 employees. The programme involved moving five million customers from the Lloyds Banking platform to a bespoke Sabadell banking platform.
● Business Partnering TSB's COO, I was responsible for developing the communications plan and runway of activity. We launched a new intranet site to inform employees what was happening, when. Content included an interactive timeline to an engaging 'bee' video to simply bring the complex but crucial stage of User Acceptance Testing (UAT) to life.
● I ran executive brainstorming sessions to develop the overall story and proof points as well as having a fortnightly 1-2-1 with the COO on the migration editorial plan.
● Working across the programme my team identified all the potential impacts of migration and launched an online interactive employee journey to visually show what was happening to specific groups of people. 100% of managers said this was a useful toolkit to help them talk to their teams.
● I regularly chaired a fortnightly Exec Steering to keep the senior team up to date on progress; advising on our approach and providing feedback on key milestones.
● Through our communications we increased employee confidence that 'Sabadell and the migration is better for TSB's future' by 10%.
● Awarded 'Pioneer' rating in my last performance review (the top rating).
● Business Partnering TSB's COO, I was responsible for developing the communications plan and runway of activity. We launched a new intranet site to inform employees what was happening, when. Content included an interactive timeline to an engaging 'bee' video to simply bring the complex but crucial stage of User Acceptance Testing (UAT) to life.
● I ran executive brainstorming sessions to develop the overall story and proof points as well as having a fortnightly 1-2-1 with the COO on the migration editorial plan.
● Working across the programme my team identified all the potential impacts of migration and launched an online interactive employee journey to visually show what was happening to specific groups of people. 100% of managers said this was a useful toolkit to help them talk to their teams.
● I regularly chaired a fortnightly Exec Steering to keep the senior team up to date on progress; advising on our approach and providing feedback on key milestones.
● Through our communications we increased employee confidence that 'Sabadell and the migration is better for TSB's future' by 10%.
● Awarded 'Pioneer' rating in my last performance review (the top rating).
Video, Content, Banking, Testing, Brainstorming, Concept Development, Change management, Business Change Management, Communication, Digital communication, Employee Engagement, Communication strategy, Strategic communication, Strategy Execution
2013 - 2014
job
UK Business Director
At Your Table Ltd.
● At Your Table creates bespoke dining experiences for people within the comfort of their own home.
● I was responsible for all aspects of the launch of the UK business, and recruited and managed a team of 15 chefs across the UK.
● Grew business from initially being based in London to seven UK cities.
● Secured a partnership with an auction house that generated an additional 9% revenue.
● I was responsible for all aspects of the launch of the UK business, and recruited and managed a team of 15 chefs across the UK.
● Grew business from initially being based in London to seven UK cities.
● Secured a partnership with an auction house that generated an additional 9% revenue.
Business strategy, Marketing and sales, Business development, Growth strategy, Strategic communication, Social Media, Media and marketing strategy
2010 - 2013
job
Acting Head and Senior Communications Manager
HSBC Commercial Banking.
● Managed the communications plan to support a significant restructure impacting 4,500 employees. Advised executive team on approach, content and strategy putting impacted people at the heart of all communications.
● Developed communication plan for the new Head of UK Commercial Banking. Launched new Business Strategy and coached and supported executive with presentations and content. Contributed towards a five per cent increase in employee engagement.
● Advised on communications required for a range of reactive and regulatory issues such as the response to the UK riots and the impact of the Business Finance Taskforce.
● Put in place new employee recognition programme for talented employees. Wrote proposal and drafted selection criteria aligned to employee performance. Led the communications for the internal launch.
● Developed communication plan for the new Head of UK Commercial Banking. Launched new Business Strategy and coached and supported executive with presentations and content. Contributed towards a five per cent increase in employee engagement.
● Advised on communications required for a range of reactive and regulatory issues such as the response to the UK riots and the impact of the Business Finance Taskforce.
● Put in place new employee recognition programme for talented employees. Wrote proposal and drafted selection criteria aligned to employee performance. Led the communications for the internal launch.
Business strategy, Content, Finance, Banking, Support, Regulatory, Manager, LED, Internal communication, Digital communication, Strategic communication, Executive coaching, Employee Engagement, Film and video, Video Production, Video content, Communication strategy
2005 - 2010
job
Global Communications Manager
HSBC Holdings Board in London.
● Responsible for internal and external launch of HSBC's $100m Climate Partnership. Personally briefed Sir David Attenborough who supported the launch. Developed a global employee campaign, including an interactive employee competition, translated into seven languages encouraging employees to get involved that secured 12,000 entries.
● Positioned HSBC as a thought-leader on climate change through consumer research of 12,000 people in 12 countries. Led research and digital launch that secured international media coverage in all 12 markets. Example coverage included broadcast (BBC, CNBC, Bloomberg), print (Telegraph, Les Echos, Financial Times) and online (BBC).
● Selected to participate in HSBC's talent programme. Led an international team and delivered final results presentation in front of peers, business sponsors and members of the HSBC Holdings Board in London. The pilot we proposed achieved a six-fold increase in customer referrals and was rolled out globally.
● Positioned HSBC as a thought-leader on climate change through consumer research of 12,000 people in 12 countries. Led research and digital launch that secured international media coverage in all 12 markets. Example coverage included broadcast (BBC, CNBC, Bloomberg), print (Telegraph, Les Echos, Financial Times) and online (BBC).
● Selected to participate in HSBC's talent programme. Led an international team and delivered final results presentation in front of peers, business sponsors and members of the HSBC Holdings Board in London. The pilot we proposed achieved a six-fold increase in customer referrals and was rolled out globally.
Research, Print, International, Campaign, Online, Manager, LED
2001 - 2004
job
Analyst
Brook Lyndhurst.
● Independent strategy and research consultancy advising public sector and businesses
● Supported and managed projects from inception through to delivery including pitching to clients, writing proposals, planning and running focus groups, data analysis, research interpretation and report writing.
● Supported and managed projects from inception through to delivery including pitching to clients, writing proposals, planning and running focus groups, data analysis, research interpretation and report writing.
Data Analysis, Writing, Research, Analyst, Public sector, Pitching
My education
1998
-
2001
Leeds University
Bachelors, Environmental Management
Bachelors, Environmental Management
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