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Growth Marketing & Business Development Consultant
Anthony Cooper
,
Epping, United Kingdom
Experience
Other titles
Skills
I'm offering
For the last 18 years I’ve been leading marketing, data and SaaS businesses as both a Sales & Marketing Director and MD. Having recently started a family, I left Pearlfinders & Rainmaker in August and am looking to work with ambitious businesses on a freelance basis. Whether from a sales, marketing or operational perspective, my passion lies in helping companies to grow via smarter marketing, content and pro-active new business development.
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2019
job
Managing Director
Rainmaker Consulting.
Having achieved 8 years of consecutive growth for Pearlfinders, in 2017 I was promoted to simultaneously MD both businesses within the group. I took full P&L responsibility for both, charged with leading Rainmaker out of a period of significant client attrition and revenue decline.
Achievements:
• Stabilised revenue of Rainmaker in 2017 and built to a growth position in 2018
• Built new business and marketing programme that resulted in 36 client wins (£1.8million) in 2018
• Ultimate responsibility for planning and strategy for clients including MediaMonks, Imagination and Wasserman
• Significant increase in client wins during tenure including brands such as HSBC, Weetabix, TUI, Adobe, Greggs, NSPCC, NFU Mutual and Brown-Forman
Achievements:
• Stabilised revenue of Rainmaker in 2017 and built to a growth position in 2018
• Built new business and marketing programme that resulted in 36 client wins (£1.8million) in 2018
• Ultimate responsibility for planning and strategy for clients including MediaMonks, Imagination and Wasserman
• Significant increase in client wins during tenure including brands such as HSBC, Weetabix, TUI, Adobe, Greggs, NSPCC, NFU Mutual and Brown-Forman
Business Consultant, Business strategy, Board of Directors, Content marketing, Management, Change management
2009 - 2019
job
Managing Director
Pearlfinders.
Promoted to the role of MD by the founders as reward for the progression made in 2 years, being given 10% of the business in the process. My role expanded to take full P&L responsibility including product, operations and HR. I reported to the shareholders on a monthly and quarterly basis.
Achievements:
• Transformed Pearlfinders into the leader in its sector, launching products in the Sports, Entertainment and HR sectors
• Increased revenue 5-fold during tenure while consistently increasing profit margin
• Built the company from 15 to 40+ staff made up of analysts, sales, account managers and operations
• Launched US office which led to tripling client number in this territory
Achievements:
• Transformed Pearlfinders into the leader in its sector, launching products in the Sports, Entertainment and HR sectors
• Increased revenue 5-fold during tenure while consistently increasing profit margin
• Built the company from 15 to 40+ staff made up of analysts, sales, account managers and operations
• Launched US office which led to tripling client number in this territory
Digital Marketing, Content marketing, Management, HR Generalist, B2B Sales, Sales development, Business development, Retention
2007 - 2009
job
Sales Director
Pearlfinders.
Full ownership of the sales and marketing function. I was responsible for re-establishing a growth trajectory following 3 consecutive years of flat revenue.
Achievements:
• Built sales and account management function from scratch that doubled the company’s revenue within 2 years
• Launched version of the product into the IT sector which added a new revenue stream, winning clients such as Computacenter and Oracle
• Maintained growth despite recession that heavily impacted our core audience of marketing agencies
Achievements:
• Built sales and account management function from scratch that doubled the company’s revenue within 2 years
• Launched version of the product into the IT sector which added a new revenue stream, winning clients such as Computacenter and Oracle
• Maintained growth despite recession that heavily impacted our core audience of marketing agencies
B2B Sales, Digital Marketing, Content marketing, B2B Marketing, Management, Product development
2001 - 2007
job
Leader
Hoovers Online Europe.
Responsibilities:
Hoover's is a subscription-based research product for analysts, marketers and business development teams across the professional services, finance, pharmaceutical and energy sectors. I was solely responsible for European revenue growth pre and post the company's acquisition by D&B in 2005.
Achievements:
• Promoted within 12 months of joining to Sales Leader following high performance. 3 years later I was promoted again to Leader of Hoover's Online Europe to spearhead the product's growth under new ownership
• Doubled revenue in the first year under Dun & Bradstreet
• Built and grew commercial and marketing team of 10 for the financial and editorial data platform
• Collaborated closely with colleagues in Austin, Texas to tailor the product for the European market
Hoover's is a subscription-based research product for analysts, marketers and business development teams across the professional services, finance, pharmaceutical and energy sectors. I was solely responsible for European revenue growth pre and post the company's acquisition by D&B in 2005.
Achievements:
• Promoted within 12 months of joining to Sales Leader following high performance. 3 years later I was promoted again to Leader of Hoover's Online Europe to spearhead the product's growth under new ownership
• Doubled revenue in the first year under Dun & Bradstreet
• Built and grew commercial and marketing team of 10 for the financial and editorial data platform
• Collaborated closely with colleagues in Austin, Texas to tailor the product for the European market
Marketing, Business development, Research, Sales, Finance, Pharmaceutical, Growth, Development, Energy, Online, Energy
My education
St Peters School
Secondary, Economics
Secondary, Economics
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