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Digital Marketing Manager
Carlos Rodrigues
,
lisbon, Portugal
Experience
Other titles
Skills
I'm offering
I am a hard-working professional with passion and determined mind. Through the different experiences in a marketing agency and in a big four management consulting firm my dedication and positive approach helped me to achieve a respectable track record of success delivering digital projects, brand expansion, campaign lifecycle planning, digital media, and promotional content development. I relate well to people and I'm able to transform strategic ideas and vision into reality through close communication with management team, stakeholders, as well as C-level executives.
Areas of Expertise & Technical Skills
* Product & Project Management
* Digital Platform Management
* Website & Content Development
* Digital Project Governance & Control
* Sales & Operations Strategy
* Campaign Management Strategies
* Client Relationship Building
* Search Engine Optimization
* Google Ads (Search & Display Certified
* Google Analytics (Certified)
* Google Search Console
* HTML
* CSS
* WordPress
* WooCommerce
Areas of Expertise & Technical Skills
* Product & Project Management
* Digital Platform Management
* Website & Content Development
* Digital Project Governance & Control
* Sales & Operations Strategy
* Campaign Management Strategies
* Client Relationship Building
* Search Engine Optimization
* Google Ads (Search & Display Certified
* Google Analytics (Certified)
* Google Search Console
* HTML
* CSS
* WordPress
* WooCommerce
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Good
Portuguese
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2012 - ?
job
Digital Marketing Manager
Marketing Agency.
Spearhead and monitor all aspects of website development project operations and various digital marketing programmes, including search engine optimisation, paid search, display campaigns, google analytics reporting, and email marketing campaigns. Develop and maintain strong relationships by co-ordinating with major clients, including Heineken, Ageas, Havas and Rexona/Unilever.
Key Projects:
Selected PPC Experience
Google Search & Display Campaigns
Company: Luxury Hotel Company • Team Size: 4
* Organised and directed google search and display campaigns with over 1400% ROI.
* Performed variety of tasks, such as keyword research, competitor research and past performance analysis, ads development, and google analytics setup, including cross domain and ecommerce set-up.
* Contributed in ongoing optimisation including ad rotation/testing, landing page rotation/testing, and bid monitoring/improvement.
* Prepared detailed reports about campaign performance statistics on monthly basis and directly reported to the senior management.
Beer Lovers' Social Network Campaigns
Company: Brewer Company • Team Size: 5
* Converted a relatively non-existent craft beer social media profile into an online presence across Facebook, Instagram, and Untappd.
* Managed and monitored Facebook campaign KPI and segment recommendations by delivering exceptional services within the project.
* Designed various ads, including text creativity as well as sourcing and briefing of photography work.
* Demonstrate ROI to the clients by producing detailed reports on social media and digital campaigns.
Google Search Campaigns
Company: Travel Company • Team Size: 3
* Developed and supervised google search campaigns operations from inception to completion with over 1700% ROI.
* Conducted and managed keyword research competitor research, and past performance analysis, as well as contributed in Google AdWords setup and ads content creation
* Demonstrated ROI by delivering of monthly reports detailing campaign performance statistics.
Google Search & Facebook Campaigns
Company: River Cruise Company • Team Size: 3
* Improved lead-generation with Google search and Facebook campaigns for corporate events.
* Increased leads and sales by creating and spearheading Facebook and Google search.
* Designed and presented new ads in line with customer's requirement
* Delivered exceptional services by performing keyword and competitor research.
* Prepared monthly detailed reports on campaign performance and submitted to the senior management.
Selected SEO Experience
SEO Programme
Company: Travel Company • Team Size: 3
* Boosted organic traffic year-over-year by 80% as well as sales by 30% across USA, Canada, and UK markets by developing SEO programme focusing on the top five commercially relevant keywords.
* Performed variety of tasks, including On-page tags, html and CSS optimization, Google Search Console set-up, keyword research based on volume and sales, content development/improvement, and Link building.
Organic User Acquisition
Company: Online Survey Company • Team Size: 3
* Created and presented new website and content strategy focusing on organic user acquisition by auditing and benchmarking 12 websites across two countries
* Directed overall aspects of various responsibilities, including content and Meta tags audit, business case for new website, and top performers benchmarking as well as Google analytics, website ranking performance, and website traffic review.
Website Page Speed
Company: Fashion Brand • Team Size: 3
* Increased website page speed by 25% through the utilisation of WordPress performance best practices and content optimisation, while maintaining server hosting costs at the same level
* Managed and monitored various tasks within the project, such as page speed review, plugin usage review, update, and optimisation, image/content optimisation, cache improvement, and WordPress database clean up and optimisation.
Granfondo Events Website
Company: Cycling Tour Organiser Company • Team Size: 6
* Delivered comprehensive and executive level support within the project by auditing and benchmarking Granfondo events website.
* Contributed in Google Analytics cross domain implementation, content and Meta tags audit, Google my business implementation, domain redirects review, site map and robots.txt review, and backlink review.
Website Development Experience
WordPress & WooCommerce
Company: Several Companies • Team Size: 2-5
* Created and introduced multiple websites by utilising WordPress and WooCommerce as website development only projects and integrated website development, SEO, and PPC campaign projects
* Led and monitored overall aspects of various duties, such as hosting account setup, WordPress installation, page design and customising, typography and colour pallet selection, multilingual content development, ecommerce store and product catalogue setup, and security/performance optimisation.
Delivery of a Running Challenge Website Co-branded
Company: Health Insurance Company • Team Size: 6
* Spearheaded overall functions related to the delivery of a running challenge website co-branded by a global consumer Business Company and global health insurance company that got coverage by media outlets.
* Delivered exceptional services by managing all aspects of various tasks, such as product scope definition, design and architectural vision, feature definition and usability, sourcing developers, project timeline monitoring, and defect management during development.
Email Marketing Experience
Campaigns
Company: Hospitality Company • Team Size: 3
* Increased business productivity by developing and directing +50 email marketing campaigns within last year.
* Piloted a team of staff members by designing and coding (html, CSS) newsletter content, assuring mobile-friendly versions, cleaning, uploading, and managing email databases, as well as analysis and reporting campaign performance.
Key Projects:
Selected PPC Experience
Google Search & Display Campaigns
Company: Luxury Hotel Company • Team Size: 4
* Organised and directed google search and display campaigns with over 1400% ROI.
* Performed variety of tasks, such as keyword research, competitor research and past performance analysis, ads development, and google analytics setup, including cross domain and ecommerce set-up.
* Contributed in ongoing optimisation including ad rotation/testing, landing page rotation/testing, and bid monitoring/improvement.
* Prepared detailed reports about campaign performance statistics on monthly basis and directly reported to the senior management.
Beer Lovers' Social Network Campaigns
Company: Brewer Company • Team Size: 5
* Converted a relatively non-existent craft beer social media profile into an online presence across Facebook, Instagram, and Untappd.
* Managed and monitored Facebook campaign KPI and segment recommendations by delivering exceptional services within the project.
* Designed various ads, including text creativity as well as sourcing and briefing of photography work.
* Demonstrate ROI to the clients by producing detailed reports on social media and digital campaigns.
Google Search Campaigns
Company: Travel Company • Team Size: 3
* Developed and supervised google search campaigns operations from inception to completion with over 1700% ROI.
* Conducted and managed keyword research competitor research, and past performance analysis, as well as contributed in Google AdWords setup and ads content creation
* Demonstrated ROI by delivering of monthly reports detailing campaign performance statistics.
Google Search & Facebook Campaigns
Company: River Cruise Company • Team Size: 3
* Improved lead-generation with Google search and Facebook campaigns for corporate events.
* Increased leads and sales by creating and spearheading Facebook and Google search.
* Designed and presented new ads in line with customer's requirement
* Delivered exceptional services by performing keyword and competitor research.
* Prepared monthly detailed reports on campaign performance and submitted to the senior management.
Selected SEO Experience
SEO Programme
Company: Travel Company • Team Size: 3
* Boosted organic traffic year-over-year by 80% as well as sales by 30% across USA, Canada, and UK markets by developing SEO programme focusing on the top five commercially relevant keywords.
* Performed variety of tasks, including On-page tags, html and CSS optimization, Google Search Console set-up, keyword research based on volume and sales, content development/improvement, and Link building.
Organic User Acquisition
Company: Online Survey Company • Team Size: 3
* Created and presented new website and content strategy focusing on organic user acquisition by auditing and benchmarking 12 websites across two countries
* Directed overall aspects of various responsibilities, including content and Meta tags audit, business case for new website, and top performers benchmarking as well as Google analytics, website ranking performance, and website traffic review.
Website Page Speed
Company: Fashion Brand • Team Size: 3
* Increased website page speed by 25% through the utilisation of WordPress performance best practices and content optimisation, while maintaining server hosting costs at the same level
* Managed and monitored various tasks within the project, such as page speed review, plugin usage review, update, and optimisation, image/content optimisation, cache improvement, and WordPress database clean up and optimisation.
Granfondo Events Website
Company: Cycling Tour Organiser Company • Team Size: 6
* Delivered comprehensive and executive level support within the project by auditing and benchmarking Granfondo events website.
* Contributed in Google Analytics cross domain implementation, content and Meta tags audit, Google my business implementation, domain redirects review, site map and robots.txt review, and backlink review.
Website Development Experience
WordPress & WooCommerce
Company: Several Companies • Team Size: 2-5
* Created and introduced multiple websites by utilising WordPress and WooCommerce as website development only projects and integrated website development, SEO, and PPC campaign projects
* Led and monitored overall aspects of various duties, such as hosting account setup, WordPress installation, page design and customising, typography and colour pallet selection, multilingual content development, ecommerce store and product catalogue setup, and security/performance optimisation.
Delivery of a Running Challenge Website Co-branded
Company: Health Insurance Company • Team Size: 6
* Spearheaded overall functions related to the delivery of a running challenge website co-branded by a global consumer Business Company and global health insurance company that got coverage by media outlets.
* Delivered exceptional services by managing all aspects of various tasks, such as product scope definition, design and architectural vision, feature definition and usability, sourcing developers, project timeline monitoring, and defect management during development.
Email Marketing Experience
Campaigns
Company: Hospitality Company • Team Size: 3
* Increased business productivity by developing and directing +50 email marketing campaigns within last year.
* Piloted a team of staff members by designing and coding (html, CSS) newsletter content, assuring mobile-friendly versions, cleaning, uploading, and managing email databases, as well as analysis and reporting campaign performance.
Support, KPI, Content Strategy, Usability & UX, Health, Testing, Development, Implementation, KEYWORD RESEARCH, ADS, Optimization, ROI, Hosting, Business Case, Security, Website, Statistics, Creativity, Social, Manager, UP, LED, Online, Performing, USA, Google, Google search console, Campaign, Search, Feature, Monitoring, Server, Insurance, Google analytics, Content creation, Instagram, Research, Websites, Ecommerce, Email marketing, HTML/CSS/Javascript, Google adwords, Facebook, Marketing, Html, Seo, Design, Css, Social Media, Wordpress, Fashion, Network, Content Development, Sourcing, Audit, Sales, Analytics, Content, Management, Digital Marketing, Usability, Photography, Database, WooCommerce, Corporate events, PPC, Adwords
My education
Catholic University of Lisbon Católica
MBA, Management
MBA, Management
Catholic University of Lisbon Católica
BSc, Economics
BSc, Economics
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