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Founder/MD, Winner LUXLife Awards 2019, Marketing Award Finalist, Digi Exp Awards Judge, Optrafair Speaker, 11 yrs exp, helping businesses flourish!
Clare Gaba
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Here are some of my career highlights to give you a better idea about what I do!
• Won client 'Best Optical Products & Services' in the LUXLife Fashion & Lifestyle Awards 2019, and a finalist top spot in a national marketing awards 2018
• Selected this year to be a judge at the Digital Experience Awards ('Digital Marketing' category) after judging last year for their 'Best B2C User Experience' category. Speaker at Optrafair 2019
• Set up my freelance content and marketing consultancy 'weflourish' in January 2018 and won a client a top 3 finalist spot in a national marketing awards 3 days later for an Instagram account that I single-handedly create and manage (@louisstoneoptic). Their sales have increased by 25% since I established their marketing division
• Over 11 years experience in marketing (content/copywriting, social media, branding and creative direction). Experience includes strategy, PR, advertising, CMS, CRM, website building, analytics, e-commerce, email, affiliates, product dev, print, digital, B2C, B2B.
• Made more revenue in affiliate marketing for http://*****.** than the company itself made in first 6 months
• Clients in interiors, architecture, fashion, food blogging, optics and HR
• In time at charity, contributed to donation turnover rising by 500K
• Created materials for many campaigns & managed marketing/graphic design teams
• Previous to launching startup, worked in fashion, furniture, gifting, publishing and charity
Freelance Content & Marketing Consultant - part-time, temporary or perm freelance roles.
• Won client 'Best Optical Products & Services' in the LUXLife Fashion & Lifestyle Awards 2019, and a finalist top spot in a national marketing awards 2018
• Selected this year to be a judge at the Digital Experience Awards ('Digital Marketing' category) after judging last year for their 'Best B2C User Experience' category. Speaker at Optrafair 2019
• Set up my freelance content and marketing consultancy 'weflourish' in January 2018 and won a client a top 3 finalist spot in a national marketing awards 3 days later for an Instagram account that I single-handedly create and manage (@louisstoneoptic). Their sales have increased by 25% since I established their marketing division
• Over 11 years experience in marketing (content/copywriting, social media, branding and creative direction). Experience includes strategy, PR, advertising, CMS, CRM, website building, analytics, e-commerce, email, affiliates, product dev, print, digital, B2C, B2B.
• Made more revenue in affiliate marketing for http://*****.** than the company itself made in first 6 months
• Clients in interiors, architecture, fashion, food blogging, optics and HR
• In time at charity, contributed to donation turnover rising by 500K
• Created materials for many campaigns & managed marketing/graphic design teams
• Previous to launching startup, worked in fashion, furniture, gifting, publishing and charity
Freelance Content & Marketing Consultant - part-time, temporary or perm freelance roles.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Founder/Managing Director of weflourish
Marketing & Content Consultancy.
current clients in interior design, architecture, fashion, food blogging, optics, life coaching and management training
Design, Coaching, Blogging, Training, Fashion, Management, Architecture, Interior, Founder
2016 - ?
job
Head of Marketing & Communications
Louis Stone.
Oversee entire marketing division for Louis Stone (an optical distributor) - responsible for their winning an award, and a finalist spot in a national marketing awards for their Instagram account, achieve monthly PR for them without fail in most (often all) of the national optical magazines (despite not spending lots of money on advertising with such publications), branding, strategy, advertising, analytics, photography, product naming and selection.
Marketing, Branding, Advertising, Instagram, Photography, Pr, Analytics, Winning, Naming
2016 - 2016
job
Head of Marketing and Communications
unknown.
charity - UJIA/February 2014 - April 2016 - Marketing Manager
Key Achievements
Contributed to all channels leading to donation turnover rising by 500K.
Managed the Communications Team ensuring communications briefs (literature or requirements for events) were completed in the most efficient way whilst inputting on design/language, devising all email and social media strategy/brainstorming ideas for marketing materials
Managed their marketing agency and inputted on all projects/managed budgets
Monthly analytics report on traffic with advice and trustees reports for Comms Director
Managed and updated website on daily basis and regularly devise and contribute to content
Key Achievements
Contributed to all channels leading to donation turnover rising by 500K.
Managed the Communications Team ensuring communications briefs (literature or requirements for events) were completed in the most efficient way whilst inputting on design/language, devising all email and social media strategy/brainstorming ideas for marketing materials
Managed their marketing agency and inputted on all projects/managed budgets
Monthly analytics report on traffic with advice and trustees reports for Comms Director
Managed and updated website on daily basis and regularly devise and contribute to content
Social Media, Design, Marketing, Content, Analytics, Website, Brainstorming, Manager, Social
2013 - 2014
job
Marketing Manager
The Litebulb Group.
BLUW wholesale gifting/toys/homeware
Devised rebranding strategy for overarching brand (The Litebulb Group)
Managed successful project brief/design for a merchandise range developed for Dave TV
Managed brief for a stationery range developed for National Geographic
Managed a design team of 5 people
Managed/designed new products/in charge of photography shoot for new gifting catalogue
Created new site design for better user experience.
Devised rebranding strategy for overarching brand (The Litebulb Group)
Managed successful project brief/design for a merchandise range developed for Dave TV
Managed brief for a stationery range developed for National Geographic
Managed a design team of 5 people
Managed/designed new products/in charge of photography shoot for new gifting catalogue
Created new site design for better user experience.
Design, Marketing, User Experience, Photography, TV, Wholesale, Manager
2012 - 2013
job
Communications Manager
MADE.COM.
October 2010 - November 2012 - PR & Community Manager, MADE.COM
Fast-tracked to PR and Community Manager in six weeks after joining the start-up as an intern
Managed PR company and freelancer
Responsible for advertorial, print/outdoor advertising
Managed affiliate marketing, resulting in higher revenue growth through this channel than company made at its beginning
Managed and wrote site content and social media pages/content
Fast-tracked to PR and Community Manager in six weeks after joining the start-up as an intern
Managed PR company and freelancer
Responsible for advertorial, print/outdoor advertising
Managed affiliate marketing, resulting in higher revenue growth through this channel than company made at its beginning
Managed and wrote site content and social media pages/content
Social Media, Marketing, Advertising, Print, Pr, Content, Growth, Affiliate, Community, Manager, Internal, UP, Social
My education
2005
-
2008
The University of Birmingham
BSc, Psychology
BSc, Psychology
2000
-
2005
Cardiff High School
Secondary, Psychology A English Language and Literature A Media Studies B Biology (Minor in Business Studies)
Secondary, Psychology A English Language and Literature A Media Studies B Biology (Minor in Business Studies)
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