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Creative & Experienced Partnership Marketing Account Director
Beckie Grout
,
Rayleigh, United Kingdom
Experience
Other titles
Skills
I'm offering
My 15 years of experience has provided me with a well-rounded insight into all facets of marketing. I am a creative thinker and problem solver, adaptive and a great communicator. I have excelled at account management with proven relationship building skills (leading our companies biggest accounts including Warner Bros. and Sony Pictures). I love collaborating both within my small team and through the hundreds of diverse cross category partnerships I have effectively negotiated, developed and delivered.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2012 - ?
job
ACCOUNT DIRECTOR
LIME COMMUNICATIONS LTD.
is a brand partnership agency, specialising in entertainment. They are experts at bringing brands together to deliver mutually beneficial and cost-effective partnerships - www.wearelime.co.uk.
ACCOUNT DIRECTOR JULY 2012 - PRESENT
• Lead high value corporate relationships, including Warner Bros. Sony Pictures & Galaxy chocolate.
• Generated over £500k in retainer fees and thousands of pounds in project fees.
• Renewed & extended support - multi faceted long-term relationships with client, partners and suppliers.
• Relationship building - Managed Galaxy's association with reading for 5 years, including all publisher liaison, establishing trust within the industry before coordinating 2 x on-pack promotions (50m units).
• Proven track record meeting and exceeding targets and maximising engagement opportunities.
• Through the line campaigns working across all the partners touchpoints.
• IP - Vast & varied experience adhering to guidelines, e.g. LEGO, DC Comics, Sex and the City.
• Excellent business acumen and experience of working across multiple commercial sectors.
• New business - Support pitches, secure, share leads and respond to briefs, including Sony Picture UK.
• Pitching - Calling, meeting and emailing to secure pitch meetings and ultimately promotions.
• Managing approval process, facilitation, evaluation.
• Creative thinking - proven track record to think creatively and proactively to seek innovative solutions.
• Creative execution - bespoke brand target lists, promotional hooks, key selling points and copy.
• Creative copy writing - writing promotional copy, briefs to partners, drafting radio, and TV trails.
• Leadership - Line manager for 3 staff members and responsible for all new staff inductions.
• Communication - Influencing and negotiating with a wide range of people using tact and diplomacy.
• Responsible for leading multi-agency marketing meetings to maximise communication and results.
• Reporting directly to the senior executives (UK & US). Managing approvals required for rightsholders.
• Developing and delivering targeted presentations - written and verbal.
• Financial Management - Business Planning and financial forecasting, budget management (fees, PO's).
• Project management - Smooth coordination and ensuring partners and the client are supported.
• Stakeholders - Experienced in liaising with official partners, licensees and product placement agencies.
• Coordination of cinema and media partners to help coordinate all aspects of their activations.
• Adaptive - Work in a fast-paced environment, can prioritise, be flexible and troubleshoot.
• Detail orientated and excellent organisational skills IT skills (Microsoft Word, Excel & Powerpoint).
• Creating and amending case studies, competitor, post-opening, and status reports.
• Events - working on premieres and other live events.
ACCOUNT DIRECTOR JULY 2012 - PRESENT
• Lead high value corporate relationships, including Warner Bros. Sony Pictures & Galaxy chocolate.
• Generated over £500k in retainer fees and thousands of pounds in project fees.
• Renewed & extended support - multi faceted long-term relationships with client, partners and suppliers.
• Relationship building - Managed Galaxy's association with reading for 5 years, including all publisher liaison, establishing trust within the industry before coordinating 2 x on-pack promotions (50m units).
• Proven track record meeting and exceeding targets and maximising engagement opportunities.
• Through the line campaigns working across all the partners touchpoints.
• IP - Vast & varied experience adhering to guidelines, e.g. LEGO, DC Comics, Sex and the City.
• Excellent business acumen and experience of working across multiple commercial sectors.
• New business - Support pitches, secure, share leads and respond to briefs, including Sony Picture UK.
• Pitching - Calling, meeting and emailing to secure pitch meetings and ultimately promotions.
• Managing approval process, facilitation, evaluation.
• Creative thinking - proven track record to think creatively and proactively to seek innovative solutions.
• Creative execution - bespoke brand target lists, promotional hooks, key selling points and copy.
• Creative copy writing - writing promotional copy, briefs to partners, drafting radio, and TV trails.
• Leadership - Line manager for 3 staff members and responsible for all new staff inductions.
• Communication - Influencing and negotiating with a wide range of people using tact and diplomacy.
• Responsible for leading multi-agency marketing meetings to maximise communication and results.
• Reporting directly to the senior executives (UK & US). Managing approvals required for rightsholders.
• Developing and delivering targeted presentations - written and verbal.
• Financial Management - Business Planning and financial forecasting, budget management (fees, PO's).
• Project management - Smooth coordination and ensuring partners and the client are supported.
• Stakeholders - Experienced in liaising with official partners, licensees and product placement agencies.
• Coordination of cinema and media partners to help coordinate all aspects of their activations.
• Adaptive - Work in a fast-paced environment, can prioritise, be flexible and troubleshoot.
• Detail orientated and excellent organisational skills IT skills (Microsoft Word, Excel & Powerpoint).
• Creating and amending case studies, competitor, post-opening, and status reports.
• Events - working on premieres and other live events.
Radio, Pitching, Product Placement, Manager, Detail, Support, It, TV, Leadership, Marketing, Word, Management, Budget, Forecasting, Powerpoint, Writing, Excel, Project Management
2010 - 2012
job
SENIOR ACCOUNT MANAGER
LIME COMMUNICATION.
Account Manager, Manager
My education
College of Naturopathic Medicine
N/a, Education
N/a, Education
Bournemouth University
Bachelors, Advertising & Marketing Communication
Bachelors, Advertising & Marketing Communication
Seevic College
Secondary, Business Studies
Secondary, Business Studies
Sweyne Park School
Secondary, English, Maths, and Science
Secondary, English, Maths, and Science
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