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jobs
Results driven marketing professional with full mix marketing experience. With expertise in developing marketing strategy and plans, leading large multi-channel campaigns and managing stakeholders are all levels.
Angela Baker
,
BOURNEMOUTH, United Kingdom
Experience
Other titles
Skills
I'm offering
An articulate and highly motivated marketing professional with a solid 10 years of experience gained within a
variety of key marketing roles. Results driven and enjoys collaborating with a range of stakeholders, bringing
passion, energy and creative drive to projects and campaigns.
variety of key marketing roles. Results driven and enjoys collaborating with a range of stakeholders, bringing
passion, energy and creative drive to projects and campaigns.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2019
job
Marketing Manager
RNLI Lifeboats.
Works closely with RNLI stakeholders and agencies to lead strategy, planning and delivery of the integrated
national campaign 'Respect The Water' and Lifeguard and Face-to-Face recruitment campaigns.
● Develops and implements multi-channel media plans worth £2m+ ensuring best value and optimisation
across campaign period.
● Leads and motivates project team and stakeholders to deliver a succinct and collaborative Omni-channel
experience for the chosen target audience.
● Accountable for performance tracking, providing insight driven reporting and evaluation.
● Works closely with agencies to resolve campaign barriers and ensure smooth campaign delivery.
● Day to day management of x2 marketing executives.
Achievements:
- Up to 11 lives saved through the direct impact of the Respect The Water campaign.
national campaign 'Respect The Water' and Lifeguard and Face-to-Face recruitment campaigns.
● Develops and implements multi-channel media plans worth £2m+ ensuring best value and optimisation
across campaign period.
● Leads and motivates project team and stakeholders to deliver a succinct and collaborative Omni-channel
experience for the chosen target audience.
● Accountable for performance tracking, providing insight driven reporting and evaluation.
● Works closely with agencies to resolve campaign barriers and ensure smooth campaign delivery.
● Day to day management of x2 marketing executives.
Achievements:
- Up to 11 lives saved through the direct impact of the Respect The Water campaign.
Marketing, Management, Recruitment, Optimization, Campaign, UP, Manager
2016 - 2017
job
Senior Customer Brand Manager
UKTV.
(Nov 2016 - June 2017)
● Developed and shaped customer marketing strategy and plan in line with commercial objectives.
● Developed yearly marketing communications plan and budget recommendations for TV accounts managed.
● Created bespoke marketing campaigns that drove awareness and resonated with TV customers.
● Line managed Assistant Brand Manager.
Achievements:
- Landed key content campaign with BT worth £120k in media value via multiple touch-points.
- Led establishment of new team through ways of working workshops and internal education plan.
● Developed and shaped customer marketing strategy and plan in line with commercial objectives.
● Developed yearly marketing communications plan and budget recommendations for TV accounts managed.
● Created bespoke marketing campaigns that drove awareness and resonated with TV customers.
● Line managed Assistant Brand Manager.
Achievements:
- Landed key content campaign with BT worth £120k in media value via multiple touch-points.
- Led establishment of new team through ways of working workshops and internal education plan.
Marketing, MArketing Strategy, Budget, Content, TV, Workshops, Campaign, LED, Manager
2013 - 2016
job
Brand Manager
TalkTalk Telecommunications.
- TV & Fibre, Broadband and Security products (Oct 2013 - Oct 2016)
● Campaign management and brand positioning. Brand guardian for TalkTalk TV.
● Lead on end-to-end integrated marketing campaigns from strategy planning, brand positioning to execution
to achieve brand and business KPIs.
● Utilised consumer and market insight to develop campaign and media strategy to drive awareness,
consideration and SOV, whilst ensuring a consistent strong brand identity.
● Championed the customer journey through innovative marketing campaigns implemented through media
channels including TV, OOH, press, direct communications, social and online.
● Developed marketing activity calendar to support product roadmap and promotions.
● Brand guardian and brand consultant - to ensure brand consistencies and channel alignment.
● Management of working relationship with creative agency.
● Developed insight led positioning and communications plan for the launch of new security product -
SuperSafe Boost.
● Point of intelligence on brand guidelines, positioning, and competitive environment.
● Management of Internet Matters partnership and led internal integration plan through online, social and digital channels.
● Managed The X Factor Live Tour 2015 sponsorship campaign through social media and print channels.
● Line managed Brand Executive.
Achievements:
- Managed integrated TV Christmas campaign worth £4m media value across multiple channels.
- Key stakeholder in shaping TalkTalk TV strategy and vision for FY17.
- Managed TalkTalk's biggest TTL campaign (2015) worth £6.3m that resulted in a 5% uplift in awareness,
consideration and broadband sales.
- Exceeded FY14/15 KPI's [brand awareness and customer engagement] for Internet Matters partnership.
- The X Factor Live Tour 2015 social videos received over 500K views via social media platforms.
Customer Marketing Manager
Part of the commercial team, working on upsell and loyalty communications to existing TV customers.
● Owner of quarterly TV content plan, driving package upsell and TVOD rentals to existing TV customers.
● Managed agencies on the development of communications plan (email, print, SMS) through to execution.
● Championed customer journey working closely with online and social teams to ensure all customer touch
points were considered to maximise customer conversion.
Achievements:
- Drove best performance of TVOD transactions through targeted customer communications.
● Campaign management and brand positioning. Brand guardian for TalkTalk TV.
● Lead on end-to-end integrated marketing campaigns from strategy planning, brand positioning to execution
to achieve brand and business KPIs.
● Utilised consumer and market insight to develop campaign and media strategy to drive awareness,
consideration and SOV, whilst ensuring a consistent strong brand identity.
● Championed the customer journey through innovative marketing campaigns implemented through media
channels including TV, OOH, press, direct communications, social and online.
● Developed marketing activity calendar to support product roadmap and promotions.
● Brand guardian and brand consultant - to ensure brand consistencies and channel alignment.
● Management of working relationship with creative agency.
● Developed insight led positioning and communications plan for the launch of new security product -
SuperSafe Boost.
● Point of intelligence on brand guidelines, positioning, and competitive environment.
● Management of Internet Matters partnership and led internal integration plan through online, social and digital channels.
● Managed The X Factor Live Tour 2015 sponsorship campaign through social media and print channels.
● Line managed Brand Executive.
Achievements:
- Managed integrated TV Christmas campaign worth £4m media value across multiple channels.
- Key stakeholder in shaping TalkTalk TV strategy and vision for FY17.
- Managed TalkTalk's biggest TTL campaign (2015) worth £6.3m that resulted in a 5% uplift in awareness,
consideration and broadband sales.
- Exceeded FY14/15 KPI's [brand awareness and customer engagement] for Internet Matters partnership.
- The X Factor Live Tour 2015 social videos received over 500K views via social media platforms.
Customer Marketing Manager
Part of the commercial team, working on upsell and loyalty communications to existing TV customers.
● Owner of quarterly TV content plan, driving package upsell and TVOD rentals to existing TV customers.
● Managed agencies on the development of communications plan (email, print, SMS) through to execution.
● Championed customer journey working closely with online and social teams to ensure all customer touch
points were considered to maximise customer conversion.
Achievements:
- Drove best performance of TVOD transactions through targeted customer communications.
Support, Social, Manager, LED, Online, Campaign, Sponsorship, Internet, KPI, Development, Social Media, Security, TV, Sales, Management, Content, Integration, Print, Marketing
2010 - 2013
job
Senior Customer Marketing Executive
Sony Pictures Europe.
● Managed all trade and consumer marketing activities for new movie campaigns across major UK retailers.
● Managed key accounts Morrison's, HMV and Blockbusters on all trade and consumer marketing campaigns
from inception to retail execution.
● Utilised insights to create targeted campaigns based on shopper behaviour to maximise ROI and awareness.
● Coordinated all in store implementation, including stakeholder approvals, media booking and Point of Sale.
Achievements:
- Reviewed and implemented new strategy for retail execution resulting in cost efficiencies, improved
campaign compliance and improved product sales in accounts managed.
● Managed key accounts Morrison's, HMV and Blockbusters on all trade and consumer marketing campaigns
from inception to retail execution.
● Utilised insights to create targeted campaigns based on shopper behaviour to maximise ROI and awareness.
● Coordinated all in store implementation, including stakeholder approvals, media booking and Point of Sale.
Achievements:
- Reviewed and implemented new strategy for retail execution resulting in cost efficiencies, improved
campaign compliance and improved product sales in accounts managed.
Marketing, Retail, Sales, Compliance, ROI, Implementation, Campaign, Booking
2009 - 2010
job
Direct Marketing Officer
Optimax Laser Eye Surgery.
Marketing, Direct marketing
2007 - 2008
job
Marketing Coordinator
Sears Canada.
Marketing, Coordinator
My education
2003
-
2007
University of Portsmouth
Bachelors, Marketing
Bachelors, Marketing
2001
-
2003
Hampstead Sixth Form College
Secondary, Art
Secondary, Art
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