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jobs
digital marketer 10+ yrs
Rajini Lolay
,
london, United Kingdom
Experience
Other titles
Skills
I'm offering
Strategic & hands on, results-focused Digital Marketer with strong expertise in leading digital acquisition strategy as well as hands on experience of paid social, PPC, affiliate and display channels in both B2C and B2B environments.
Clients: Qubit (B2B) - Microsoft - Sony - Intel Security - Worldpay (B2B) - Sky Germany - News UK - Wall Street Journal - NBC - BBC Store - Experian - Yolt Money - Legal & General - Cigna Healthcare - CognitionX
Sector experience in Financial Services • Retail • eCommerce • Software • Tech Start Ups • Publishing • Entertainment & Media •
Clients: Qubit (B2B) - Microsoft - Sony - Intel Security - Worldpay (B2B) - Sky Germany - News UK - Wall Street Journal - NBC - BBC Store - Experian - Yolt Money - Legal & General - Cigna Healthcare - CognitionX
Sector experience in Financial Services • Retail • eCommerce • Software • Tech Start Ups • Publishing • Entertainment & Media •
Markets
United Kingdom
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
temp
MARKETING DIRECTOR (Contract)
CognitionX.
Responsible for all marketing activities for CogX2019. Including ticket sales, communication to key
audience targets. Managed paid and organic social media teams, sponsor marketing, videographers and photographers.
● Created and implemented comprehensive pre, during and post event marketing & communication
strategy
● Increased ticket sales from 800 to 15,000 in 2 months with highly targeted Facebook, Linkedin ads
● Tactical flash sales around key dates to boost sales increased revenue by 20% YOY
audience targets. Managed paid and organic social media teams, sponsor marketing, videographers and photographers.
● Created and implemented comprehensive pre, during and post event marketing & communication
strategy
● Increased ticket sales from 800 to 15,000 in 2 months with highly targeted Facebook, Linkedin ads
● Tactical flash sales around key dates to boost sales increased revenue by 20% YOY
Social Media, Marketing, Facebook, Event, Linkedin, Sales, Flash, ADS, Social
2017 - 2018
temp
GLOBAL DIGITAL PROJECT MANAGER
Cigna Health Insurance.
Management of 5 website transformations for local teams in NA, ME, APAC, EU within a wider digital
transformation program. Included new design, build & migration to Teamsite CMS. Using PRINCE2
methods
● High level of complexity due to globally located teams with individual websites and the need to identify a single website design that could work for all local teams.
● Managed delivery of external partners; web design agency, copywriting agency, web build team ads
well as gaining consensus from 4 international teams at various milestone points.
● A comprehensive project plan was produced including business case, communication plan and staged project plan
● Delivered within time, quality and cost tolerances of external delivery partners for web
development, UX design, Analytics, content & SEO.
● Risk and issue management, escalating to program manager via highlights reports and creation of highlight and exception reports to progress the project to the next stage.
transformation program. Included new design, build & migration to Teamsite CMS. Using PRINCE2
methods
● High level of complexity due to globally located teams with individual websites and the need to identify a single website design that could work for all local teams.
● Managed delivery of external partners; web design agency, copywriting agency, web build team ads
well as gaining consensus from 4 international teams at various milestone points.
● A comprehensive project plan was produced including business case, communication plan and staged project plan
● Delivered within time, quality and cost tolerances of external delivery partners for web
development, UX design, Analytics, content & SEO.
● Risk and issue management, escalating to program manager via highlights reports and creation of highlight and exception reports to progress the project to the next stage.
Management, ME, Manager, Issue management, Web, ADS, International, Development, Transformation, Business Case, Website, Analytics, Design, Content, Web design, Project Manager, Prince2, CMS, Websites, UX, UX Design, Copywriting, Seo
2017 - 2017
freelance
GROWTH MARKETING CONSULTANT
Yolt by ING Bank.
I supported Yolt in creating their digital go to market strategy and launching in the app store. We surpassed
10k downloads within the 1st month of launching
● Created digital go to market strategy including budget allocation, channel & partner selection
● Managed content and digital media agency for campaign execution
● Launched Yolt app in ITunes & Google Play, surpassed target in 3 months with 10K downloads.
Featured as top money app in ITunes 2 weeks after launch.
10k downloads within the 1st month of launching
● Created digital go to market strategy including budget allocation, channel & partner selection
● Managed content and digital media agency for campaign execution
● Launched Yolt app in ITunes & Google Play, surpassed target in 3 months with 10K downloads.
Featured as top money app in ITunes 2 weeks after launch.
Marketing, Budget, Content, Growth, App, Campaign, Google, Go
2013 - 2016
freelance
SENIOR DIGITAL MARKETING CONSULTANT
unknown.
Stream:20 - London & San Francisco
Working on site with clients on digital acquisition strategy / execution of paid media (PPC, paid social, affiliate and display). Management of 2 junior consultants.
Projects: Digital strategy, paid media channel optimization, campaign management, project management.
Clients: Sony, Microsoft Lumia, Wall Street Journal, Worldpay, NBC, Experian,
BBC store, Intel Security.
Key Achievements:
● Selected to startup US office and helped to grow from 3 to 8 staff
● Managed 5 external agencies and worked on-site for a complex Microsoft Lumia campaign. Reduced
CPA 15% with retargeting strategy across PPC, display, and Facebook
● Boost ROI by 20% for Wall Street Journal by restructuring channel budgets & tactical channel
optimizations. 15% uplift in conversion rate from fixes and A/B testing of use app journey
● 20% ROI within 3 months of launching Worldpay B2B Affiliate program.
● Ran Facebook ads for several commercial merchandise brands for Sony and drove 15% uplift in incremental sales with these channels whilst remaining within ROI goal
● 12% uplift in repeat orders for BBC store after restructuring Facebook account and implementing
retargeting strategy via use of CRM data & similar products modelling.
Working on site with clients on digital acquisition strategy / execution of paid media (PPC, paid social, affiliate and display). Management of 2 junior consultants.
Projects: Digital strategy, paid media channel optimization, campaign management, project management.
Clients: Sony, Microsoft Lumia, Wall Street Journal, Worldpay, NBC, Experian,
BBC store, Intel Security.
Key Achievements:
● Selected to startup US office and helped to grow from 3 to 8 staff
● Managed 5 external agencies and worked on-site for a complex Microsoft Lumia campaign. Reduced
CPA 15% with retargeting strategy across PPC, display, and Facebook
● Boost ROI by 20% for Wall Street Journal by restructuring channel budgets & tactical channel
optimizations. 15% uplift in conversion rate from fixes and A/B testing of use app journey
● 20% ROI within 3 months of launching Worldpay B2B Affiliate program.
● Ran Facebook ads for several commercial merchandise brands for Sony and drove 15% uplift in incremental sales with these channels whilst remaining within ROI goal
● 12% uplift in repeat orders for BBC store after restructuring Facebook account and implementing
retargeting strategy via use of CRM data & similar products modelling.
ROI, Social media ads, Social, SAN, Campaign, ADS, App, Google retargeting, Office, Testing, Affiliate, Digital Marketing, Security, Sales, Management, B2B, PPC, Facebook, CRM, Digital Strategy, Project Management, Marketing
2011 - 2013
job
GLOBAL DIGITAL MARKETING MANAGER
Brightsolid.
Digital Marketing, Marketing, Manager
My education
2004
-
2008
BRUNEL UNIVERSITY
Bachelors, Business & Management 2
Bachelors, Business & Management 2
2002
-
2004
SEVEN KINGS HIGH SCHOOL
Secondary, Business
Secondary, Business
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