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Internationally focussed B2B marketing consultant
Catrina Clulow
,
Reading, United Kingdom
Experience
Other titles
Skills
I'm offering
Offering over 25 years experience in international B2B marketing specialising in high tech and IT companies ranging from start-ups through to multi-national enterprises.
A down to earth approach - if your marketing doesn't earn more money for your business than leaving the money in the bank, then leave the money in the bank!
Able to develop the strategic positioning and the tactical steps to ensure that you get there.
A down to earth approach - if your marketing doesn't earn more money for your business than leaving the money in the bank, then leave the money in the bank!
Able to develop the strategic positioning and the tactical steps to ensure that you get there.
Markets
United Kingdom
Language
German
Fluently
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
job
Director
B2B Marketing Global Ltd.
2012 - 2015
job
Hayes, Marketing Director, EMEA
Fujitsu PFU EMEA.
Responsibilities: To set Marketing Strategy (marketing communications, channel marketing, sales & channel enablement, alliances, product marketing, events) to expand the overall scanner market size whilst maintaining Fujitsu's >50% market share across EMEA. To sit on the global marketing strategy team with regular trips to Japan.
Key achievements:
• 3-year marketing strategy including proposal for department restructure;
• Introduced concept of Integrated Marketing (previously silo);
• ScanSnap Enterprise Award aimed at Micro Business: largest marketing campaign by PFU EMEA; introduced insurance backed promotions; achieved sales growth 30% YoY; profit by 35% YoY. Market share of 50% maintained, so aim of growing overall market achieved;
• Social media followers increased from <80K in Dec 2012 to >275K in Oct 2015;
• Expanded advertising, social media and PR to include MENA, Russia and Poland;
• Introduced Sales & Channel Enablement May 2013, first training courses delivered Sep 2013;
• Introduced vertical market analysis with buyer personas and distinct messaging;
• Overhauled product literature so end customer focussed not feature based;
• Attended Gitex in Middle East for first time with vertical market approach; increased stand size year two, year three added a stand in the consumer hall;
• Channel portal overhauled to enhance repeat visitor numbers; social media portal launched; additional languages added; channel newsletters made monthly;
• Marketing automation rolled out for lead nurturing & relationship marketing;
• Pitched events agencies for major conference (Imaging Channel Conference);
• Oversaw various major product launches;
• Introduced centralised localisation facility to improve brand consistency including development of style guides and definition of brand personality.
Key achievements:
• 3-year marketing strategy including proposal for department restructure;
• Introduced concept of Integrated Marketing (previously silo);
• ScanSnap Enterprise Award aimed at Micro Business: largest marketing campaign by PFU EMEA; introduced insurance backed promotions; achieved sales growth 30% YoY; profit by 35% YoY. Market share of 50% maintained, so aim of growing overall market achieved;
• Social media followers increased from <80K in Dec 2012 to >275K in Oct 2015;
• Expanded advertising, social media and PR to include MENA, Russia and Poland;
• Introduced Sales & Channel Enablement May 2013, first training courses delivered Sep 2013;
• Introduced vertical market analysis with buyer personas and distinct messaging;
• Overhauled product literature so end customer focussed not feature based;
• Attended Gitex in Middle East for first time with vertical market approach; increased stand size year two, year three added a stand in the consumer hall;
• Channel portal overhauled to enhance repeat visitor numbers; social media portal launched; additional languages added; channel newsletters made monthly;
• Marketing automation rolled out for lead nurturing & relationship marketing;
• Pitched events agencies for major conference (Imaging Channel Conference);
• Oversaw various major product launches;
• Introduced centralised localisation facility to improve brand consistency including development of style guides and definition of brand personality.
Growth, Social, Portal, Enterprise, Campaign, Feature, Insurance, Development, Global Marketing, Social Media, Sales, Pr, Marketing Automation, Automation, Training, Advertising, MArketing Strategy, Marketing
2003 - 2012
job
Senior Marketing & Communications Manager, EMEA
Panduit.
(Acting Director '09-)
Responsibilities: Marketing plan development and delivery across EMEA whilst in line with global.
Responsibilities: Marketing plan development and delivery across EMEA whilst in line with global.
Marketing, Development, Manager
My education
1991
-
1993
Staffordshire University
MSc, Computing
MSc, Computing
1987
-
1991
Bangor University
Bachelors, German and Modern Germany
Bachelors, German and Modern Germany
1980
-
1987
n/a
HighSchoolOrEquivalent, N/a
HighSchoolOrEquivalent, N/a
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