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Data translator and Insight professional specialising in FMCG and Third Sector
Jackie Bowring
,
West Molesey, United Kingdom
Experience
Other titles
Skills
I'm offering
Insight driven senior executive with 20+ years FMCG commercial insight and business intelligence experience.
Currently working with commercial and not for profit businesses advising on new business and client strategy, CRM and management information requirements, utilising data to drive digital marketing strategy.
Results driven and pragmatic. Skilled project director/manager delivering new products and client projects. Accomplished at change management, re-structure and relaunch of teams.
Currently working with commercial and not for profit businesses advising on new business and client strategy, CRM and management information requirements, utilising data to drive digital marketing strategy.
Results driven and pragmatic. Skilled project director/manager delivering new products and client projects. Accomplished at change management, re-structure and relaunch of teams.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
freelance
FREELANCE DATA INSIGHT & CLIENT RELATIONSHIP CONSULTANT
OPTUNATE LTD.
Freelance consultant working with commercial and not for profit businesses advising on new business and client strategy, CRM and management information requirements, utilising data to drive digital marketing strategy.
Business strategy, Data translator, Management Reporting, CRM, Management, Business development, Digital Marketing Strategy
2009 - 2018
job
INSIGHT DIRECTOR
unknown.
Senior leadership team role directing a data led approach for an FMCG sales and marketing company. Management of Insight department and Software Development team ensuring business growth, management reporting and new product launches.
- Restructured, recruited and upskilled Insight department growing the team from four to 30
- Drove strategic and tactical planning with clients using EPoS data to understand the impact of instore marketing investment; client retention rates rose to 90%
- Presented solution based new business pitches to senior stakeholders, using data and analysis to identify financial opportunity; increasing conversion rates to 80%
- Led the branding and launch of transaction-based new data software products at Reach; increasing revenue and margin
- Reinvigorated Software Development team through improved structure, planning and two-way communication processes; client delivery timelines improved significantly.
- Restructured, recruited and upskilled Insight department growing the team from four to 30
- Drove strategic and tactical planning with clients using EPoS data to understand the impact of instore marketing investment; client retention rates rose to 90%
- Presented solution based new business pitches to senior stakeholders, using data and analysis to identify financial opportunity; increasing conversion rates to 80%
- Led the branding and launch of transaction-based new data software products at Reach; increasing revenue and margin
- Reinvigorated Software Development team through improved structure, planning and two-way communication processes; client delivery timelines improved significantly.
Leadership, Management, Business strategy, Management Reporting, Software development, Sales, FMCG, Planning, LED, People management
2008 - 2009
job
GLOBAL RESEARCH DIRECTOR
SYNOVATE.
Quantitative research specialist within grocery division. Pitched and won new business, constructed, analysed and presented research studies; including motivational segmentation, product testing, concept testing, U&A and claims testing. Led a team of four.
- Project management and delivery of £1m, 14 country global qual project for Reckitt Benckiser
- Secured new client revenue worth £230k in 2008.
- Project management and delivery of £1m, 14 country global qual project for Reckitt Benckiser
- Secured new client revenue worth £230k in 2008.
Quantitative research, Project Management, Management, Testing
2007 - 2008
job
DIRECTOR OF INSIGHT
MINTEL.
Responsible for training and supporting the sales team on a new product jointly developed with IRI, my previous employer.
- Trained entire sales team to be able to understand, demonstrate and therefore be able to sell a new product
- Increased sales from £53k to £153k in six months, establishing new target clients.
- Trained entire sales team to be able to understand, demonstrate and therefore be able to sell a new product
- Increased sales from £53k to £153k in six months, establishing new target clients.
Training, Sales
2007 - 2007
job
SOLUTIONS MARKETING DIRECTOR
IRI WORLDWIDE.
Responsible for the project management of new and enhanced products and content for the UK and NL. Team of three.
- Reorganised and relaunched a more commercially focused UK Solutions Marketing dept
- Enabled £1m of new business gains with the launch of new products
- Proactively absorbed and led the marketing initiatives for the UK after strategic downsizing
- Worked closely with European and US teams to develop and launch first partnership product with Mintel
- Reorganised and relaunched a more commercially focused UK Solutions Marketing dept
- Enabled £1m of new business gains with the launch of new products
- Proactively absorbed and led the marketing initiatives for the UK after strategic downsizing
- Worked closely with European and US teams to develop and launch first partnership product with Mintel
Management, Project Management, Content, Marketing, People management
1987 - 1995
job
PROJECT MANAGER/HEAD OF UK RESEARCH/RESEARCH OFFICER
IGD.
Responsible for all UK industry research, researching and writing annual reports, providing training courses and presenting at IGD seminars.
Manager, Research, Report Writing, Training, Presenting, Project Manager
My education
1900
KIRKCALDY COLLEGE OF TECHNOLOGY
Post Grduate, Marketing and HR
Post Grduate, Marketing and HR
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