Profile Picture
1 jobs

Paid Search/PPC Expert with 11+ years of experience

Vinny Karkera, London, United Kingdom


Experience

10 - 14 years

Other titles

ppc marketing specialist ppc strategist SENIOR PARTNER MARKETING MANAGER Coordinating relationship between technology teams of Expedia and partner ONLINE MEDIA ASSISTANT

Skills

Paid Search Search engine marketing PPC SEM Adwords + 9 more

I'm offering

For over 11 years I have focused solely on PPC/Paid Search advertising with multiple Search providers. I have been responsible for the management and optimization of accounts with 8-figure budgets. I was also entrusted with creating from scratch the global PPC accounts for Farfetch - leading the strategy and coordinating the roll-out of the new accounts globally. I've managed desktop and mobile campaigns including Search, Shopping and DSA campaigns to name a few; as such I have strong experience in managing all aspects of PPC/Paid Search. Experience in working with global multi-lingual and multi-cultural teams.

Markets

United Kingdom
United States (Remote only)
Germany (Remote only)
Netherlands (Remote only)
Denmark (Remote only)
Norway (Remote only)
Sweden (Remote only)
Finland (Remote only)
Lithuania (Remote only)

Links for more

Once you have created a company account and a job, you can access the profiles links.

Industries

Travel & Tourism Apparel & Fashion Insurance Automotive Consumer goods + 2 more

Language

English
Fluently

Ready for

  Smaller project
  Larger project
  Ongoing relation / part-time
  Full time contractor

Available

Typically available right away

My experience

2016 - ?   freelance
PAID SEARCH SPECIALIST (Freelance) FARFETCH.
• PPC Expert at Farfetch actively managing top Paid Search markets with 8-figure budgets and spearheaded project to re-structure global SEM accounts (June 2016-Current)
o Managed multiple European accounts before taking over management of US account in January 2017; currently actively managing US market PPC account (Farfetch's largest)
o New account structure resulted in YoY PPC growth of over 145% in a competitive market
o Currently responsible for accounts with annual spend of US$15M+
PPC, SEM, Search, Growth, Management, SEM

2016 - 2016   job
SENIOR PARTNER MARKETING MANAGER unknown.
• PPC Expert at Browns Fashion (owned by Farfetch) creating their global SEM accounts from scratch (May-June 2016; October-December 2016)


SENIOR PARTNER MARKETING MANAGER
SEM, Manager, Fashion, SEM, PPC, Marketing

2013 - 2016   job
Coordinating relationship between technology teams of Expedia and partner Expedia Inc.
; London; UK September 2013- March 2016
• Managing partnership with Meta Search partners based in UK and Europe for Hotel product
• Ownership of contractual process - Negotiating rates for different placements & markets;
reviewing contracts with legal; reviewing and renewing contracts on a yearly basis
• Coordinating relationship between technology teams of Expedia and partner for efficient
backend setup. Ensuring all campaigns are fully tracked & reported on
• Optimizing campaigns based on performance; providing regular updates to internal stakeholders
• Monitoring competitor activity and conducting price checks on partner sites
Technology, Contracts, Backend, Search, Monitoring, Contracts, Backend


My education

2004 - 2006
Auckland University of Technology
Bachelors in Business, Advertising

2002 - 2004
Auckland University of Technology
Diploma in Business, Accounting


My resume

  Download resume





Contact Vinny Karkera

Worksome removes the expensive intermediaries and gives you direct contact with relevant talents.

Create a login and get the opportunity to write to Vinny directly in Worksome.

Continue



17300+ qualified freelancers
are ready to help you

Tell us what you need help with
and get specific bids from skilled freelancers in Denmark