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Award winning brand and communications strategist
Greg Paterson
,
Hitchin, United Kingdom
Experience
Other titles
Skills
I'm offering
With nearly 20 years of experience with brands I love to identify business problems and help passionate people to solve them.
Having had a broad experience from the detail of media buying through to organisational and behavioural change projects I offer a different and broader perspective to communications challenges than most.
Having had a broad experience from the detail of media buying through to organisational and behavioural change projects I offer a different and broader perspective to communications challenges than most.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Business Director, PHD UK
HSBC, SKODA.
Email gpvanbrugh@hotmail.com Tel: 07551005634
Commercially focused communications planner with over 18 years experience, delivering award winning integrated communications planning both as a client and strategy lead. A strong believer in the balance of the art and science in planning, as well as maintaining the craft of brilliant activation.
Major client experience includes HSBC UK, Microsoft, JS Sainsbury, Vauxhall Motors, Wickes and Johnson & Johnson.
Business Director, PHD UK - October 18 - date
Responsible for the day to day running of all elements of HSBC UK including Retail Banking & Wealth Management, Commercial & Merchant Banking, First Direct and M&S Bank.
• Responsible for key client relationships and business delivery across all HSBC business
• Campaign planning lead responsible for delivery of brand strategy into implementation
• Planning team lead responsible for overall team management and business delivery
Delivering the most successful brand and DR performance for HSBC in the past 3 years with the 'We Are Not An Island' campaign working with JWT to take a TV idea through the line.
https://www.youtube.com/watch?v=Ujd90spQGU0
Commercially focused communications planner with over 18 years experience, delivering award winning integrated communications planning both as a client and strategy lead. A strong believer in the balance of the art and science in planning, as well as maintaining the craft of brilliant activation.
Major client experience includes HSBC UK, Microsoft, JS Sainsbury, Vauxhall Motors, Wickes and Johnson & Johnson.
Business Director, PHD UK - October 18 - date
Responsible for the day to day running of all elements of HSBC UK including Retail Banking & Wealth Management, Commercial & Merchant Banking, First Direct and M&S Bank.
• Responsible for key client relationships and business delivery across all HSBC business
• Campaign planning lead responsible for delivery of brand strategy into implementation
• Planning team lead responsible for overall team management and business delivery
Delivering the most successful brand and DR performance for HSBC in the past 3 years with the 'We Are Not An Island' campaign working with JWT to take a TV idea through the line.
https://www.youtube.com/watch?v=Ujd90spQGU0
Brand identity, Retail, Management, TV, Youtube, Banking, Team management, Implementation, Campaign, Science, Planning, Winning
2017 - 2018
job
Business / Planning Director (Board Director)
MediaCom UK.
Business Director across all aspects of the Vauxhall business at MediaCom, and previously Planning Director as part of 'Team W' within WPP working across MediaCom and Ogilvy.
• Client and strategy lead for Vauxhall in the UK
• Client and strategy lead for Vauxhall in the UK
2018 - 2018
job
Integrated planning lead
Walgreen Boots Alliance.
(including Boots UK). Responsible for media planning output, process and integrated delivery with creative, loyalty, PR and publishing teams. Delivering Boots 'Show them you know them' Christmas 2018.
Pr, Media planning
2017 - 2017
job
Strategy Director, PHD UK
Sainsbury's.
Strategy lead for the flagship Sainsbury's account, Carnival Cruises and Burts Bees.
• Lead on strategy development for Sainsbury's 2017 Christmas campaign and development of overall planning frameworks for Sainsbury's
• Strategy lead for all brands across Carnival Cruises driving integrated working processes and switching their measurement framework
• Helping to guide new innovations across brand and performance for Burts Bees
• Lead on strategy development for Sainsbury's 2017 Christmas campaign and development of overall planning frameworks for Sainsbury's
• Strategy lead for all brands across Carnival Cruises driving integrated working processes and switching their measurement framework
• Helping to guide new innovations across brand and performance for Burts Bees
Development, Strategy development, Campaign, Guide, Framework, Processes
2015 - 2016
job
Group Director (UK Lead), Empower Media Team
DAN / Vizeum.
UK strategy and client lead across Microsoft Consumer and Xbox and member of Vizeum UK Management Team. Leading a planning team of 15 and total business unit of 53 in the UK.
• Client and strategy lead for the UK team across Microsoft Consumer, Bing and Xbox
• Strategic integration lead across core European markets (UK, Germany and France)
EMT UK as a stand alone unit were the most successful media agency at Cannes 2016 with the collaborative delivery of the "Survival Billboard" with McCann which delivered 6 Cannes Lions for DAN from a total of 15 for the campaign.
The team also won the DAN Global Innovation award for Microsoft Lumia and were nominated for multiple other awards such as Mediaweek, Clear Channel OOH and DCM.
• Client and strategy lead for the UK team across Microsoft Consumer, Bing and Xbox
• Strategic integration lead across core European markets (UK, Germany and France)
EMT UK as a stand alone unit were the most successful media agency at Cannes 2016 with the collaborative delivery of the "Survival Billboard" with McCann which delivered 6 Cannes Lions for DAN from a total of 15 for the campaign.
The team also won the DAN Global Innovation award for Microsoft Lumia and were nominated for multiple other awards such as Mediaweek, Clear Channel OOH and DCM.
Innovation, Integration, Management, Campaign
2013 - 2015
job
Client Director / European Planning Director, Carat
Debenhams, Avios, Department for Transport and WH Smith.
Running a planning team of 8 across Wickes, Debenhams, Avios, Department for Transport and WH Smith, with key responsibility as client lead for Wickes, Avios and DfT. Also responsibly for long term strategic planning for Reckitt Benckiser (Nurofen/Gaviscon) across ENA.
Strategic Planning, DFT
2012 - 2012
job
Communications Planning Director
Carat UK / EMEA.
2006 - 2012
job
Associate Director
Carat UK.
2004 - 2006
job
Brand Communications Manager
Manning Gottlieb OMD.
Manager
2000 - 2004
job
Graduate to Senior Buyer
Total Media.
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