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Advertising and Marketing Strategist
Lewis Young
,
Plymouth, United Kingdom
Experience
Other titles
Skills
I'm offering
Hey, I'm Lewis!
I've been working in Marketing and Advertising for over 7 years and spent 2 years working in content production.
Strategy is my strong suit; I love research, analysis and defining the campaign approach and problem solution. But I'm also handy at creative copywriting, search engine optimisation, digital advertising and campaign production, too.
I've had the pleasure of working with all sorts of clients, from blue chips such as; Nissan, BBC, GSK, Roche, Carnival Cruises etc. to SMEs such as Crew Clothing, Serenata Flowers, PlayOJO, Chatham Marine and more!
Some of my key highlights are:
- Delivering a paid media and marketing strategy that generated over £400k-a-month to Crew Clothing (A 400% increase in revenue).
- Driving Chatham Marine to #1 on Google for keywords (Deck Shoes and Boat Shoes)
- Driving a 0.04p CPC social advertising strategy that generated a 40% Click-Through-Rate and 14% Conversion-Rate for Beataboutmusic
- Drove a 70% decrease in cost-per-click with a 25% increase in click-through-rate for Kuma Design's Adwords Brand Awareness Campaign
- Drove PlayOJO to 1.2m visits per month through off-page SEO execution.
If you're interested in working together on a marketing and advertising campaign, let's do it!
I've been working in Marketing and Advertising for over 7 years and spent 2 years working in content production.
Strategy is my strong suit; I love research, analysis and defining the campaign approach and problem solution. But I'm also handy at creative copywriting, search engine optimisation, digital advertising and campaign production, too.
I've had the pleasure of working with all sorts of clients, from blue chips such as; Nissan, BBC, GSK, Roche, Carnival Cruises etc. to SMEs such as Crew Clothing, Serenata Flowers, PlayOJO, Chatham Marine and more!
Some of my key highlights are:
- Delivering a paid media and marketing strategy that generated over £400k-a-month to Crew Clothing (A 400% increase in revenue).
- Driving Chatham Marine to #1 on Google for keywords (Deck Shoes and Boat Shoes)
- Driving a 0.04p CPC social advertising strategy that generated a 40% Click-Through-Rate and 14% Conversion-Rate for Beataboutmusic
- Drove a 70% decrease in cost-per-click with a 25% increase in click-through-rate for Kuma Design's Adwords Brand Awareness Campaign
- Drove PlayOJO to 1.2m visits per month through off-page SEO execution.
If you're interested in working together on a marketing and advertising campaign, let's do it!
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - 2019
job
Digital Project Strategist
The Moment Content Company.
Key Achievement(s):
Delivering key content strategies to Nissan, while helping to execute the communication of the Nissan Mid-Term Plan to key stakeholders, investors and internal staff.
Project management and strategical execution of Carnival Cruises training and development digital transformation from traditional based learning to digital content and immersive environments and experiences.
Key Responsibilities:
- Facilitation of creative workshops, underpinning the studio creative process
- Qualitative research and organisation of external research insights
- Brief handling and collation
- Responsible for contributing to the development of client briefs, proposals, feasibility studies etc.
- Contribution to the studio workflow optimisation for efficient digital campaign output
- Manage resource, and delivery schedule of campaigns, content production and whole solution
- Point of contact for clients - build confidence in content, campaigns and how the company delivers them to the client
- Commercial analysis, reporting and daily maintenance
Delivering key content strategies to Nissan, while helping to execute the communication of the Nissan Mid-Term Plan to key stakeholders, investors and internal staff.
Project management and strategical execution of Carnival Cruises training and development digital transformation from traditional based learning to digital content and immersive environments and experiences.
Key Responsibilities:
- Facilitation of creative workshops, underpinning the studio creative process
- Qualitative research and organisation of external research insights
- Brief handling and collation
- Responsible for contributing to the development of client briefs, proposals, feasibility studies etc.
- Contribution to the studio workflow optimisation for efficient digital campaign output
- Manage resource, and delivery schedule of campaigns, content production and whole solution
- Point of contact for clients - build confidence in content, campaigns and how the company delivers them to the client
- Commercial analysis, reporting and daily maintenance
Project Management, Research, Digital transformation, Content Production, Training, Qualitative research, Content, Management, Workshops, Optimization, Transformation, Development, Workflow, Organization, Campaign, Production
2013 - 2019
job
Chief Marketing Officer
Beataboutmusic.
Key Achievement(s):
Execution of 4.5% conversion rate from a 0.05p CPC social advertising strategy.
Key responsibilities:
- Development and implementation of the Brand strategy
- Developing the marketing strategy for new and existing products
- Overseeing the implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
- Contribution to investor pitch decks and meetings
- Copywriting across all business collateral
- Brand voice and message creation
- Social media marketing and advertising strategy execution
- Research of music technology and presentation of best practices, and innovative technology/strategies for implementation within BAM platform
- Set and administer an annual marketing budget
- Contribution to the delivery of the creative output of the creative team for marketing collateral
- Relationship building and management of third-party suppliers and media agencies
Execution of 4.5% conversion rate from a 0.05p CPC social advertising strategy.
Key responsibilities:
- Development and implementation of the Brand strategy
- Developing the marketing strategy for new and existing products
- Overseeing the implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
- Contribution to investor pitch decks and meetings
- Copywriting across all business collateral
- Brand voice and message creation
- Social media marketing and advertising strategy execution
- Research of music technology and presentation of best practices, and innovative technology/strategies for implementation within BAM platform
- Set and administer an annual marketing budget
- Contribution to the delivery of the creative output of the creative team for marketing collateral
- Relationship building and management of third-party suppliers and media agencies
Budget, Brand identity, Social, Music, Implementation, Development, Strategy Execution, Technology, Management, Digital Marketing, Pr, Advertising, Research, MArketing Strategy, Social Media Marketing, Copywriting, Marketing, Social Media
2016 - 2018
job
Digital Marketing Specialist
Hemsley Fraser.
Key Achievement(s):
40% reduction in paid search budget with increase of 60% in impression share and 35% increase in clicks with rev adjustment strategy.
175% increase in social media traffic and 77% increase in social media conversions as a result of a 0.25p cost-per-click B2B social advertising strategy.
Key responsibilities:
- Delivery of on-page search engine optimisation tactics
- Liaison with third party suppliers for external marketing campaigns
- Brief creation for PR agency
- Research, insight gathering and strategic implementation of paid media approach, including search and social media
- Reporting and optimisation of all performance marketing channels - SEO, SEM and paid social
- Digital marketing transformation strategy creation and implementation
- Monthly reporting to senior stakeholders on marketing performance
- External PR and backlink optimisation for increased links to website
- Optimisation of display advertising strategy with input into creative
- Commercial budgeting for all digital marketing channels
40% reduction in paid search budget with increase of 60% in impression share and 35% increase in clicks with rev adjustment strategy.
175% increase in social media traffic and 77% increase in social media conversions as a result of a 0.25p cost-per-click B2B social advertising strategy.
Key responsibilities:
- Delivery of on-page search engine optimisation tactics
- Liaison with third party suppliers for external marketing campaigns
- Brief creation for PR agency
- Research, insight gathering and strategic implementation of paid media approach, including search and social media
- Reporting and optimisation of all performance marketing channels - SEO, SEM and paid social
- Digital marketing transformation strategy creation and implementation
- Monthly reporting to senior stakeholders on marketing performance
- External PR and backlink optimisation for increased links to website
- Optimisation of display advertising strategy with input into creative
- Commercial budgeting for all digital marketing channels
Budget, Social, SEM, Search, Implementation, Transformation, Marketing Performance, Optimization, Website, Digital Marketing, B2B, Pr, SEM, Advertising, Research, Marketing, Seo, Social Media
2015 - 2016
job
Digital Marketing Manager
Chatham Marine.
Key Achievement(s):
Increased social media engagement by 550% across all channels using organic social and content marketing strategy.
257% increase in social media conversions as a result of 0.07p CPC and 25% CTR social advertising strategy.
Achieving no.1 position for "Deck Shoe" keyword through organic search optimisation.
Key Responsibilities:
- Undertaking all functions of industry research and competitive analysis
- Customer qualitative research strategy and target persona creation
- "Quintessentially You" marketing and advertising campaign creation
- Messaging and creative copywriting
- Brand strategy for digital communications creation
- Creation of social media advertising strategy, channel execution and monthly reporting of performance to senior stakeholders
- Negotiation with editorial publishing companies for online and offline brand placement
- Briefing and management of third-party suppliers (SEM)
- Commercial analysis and reporting
- Email marketing strategy implementation and reporting
- On-page SEO optimisation and reporting
- Brief creation for PR agency/review of PR strategy and executions
- Development and management of on-going marketing campaigns
- Creation and execution of paid media strategy, including SEM and paid social
- Monitoring, analysis and reporting on display advertising strategy
Increased social media engagement by 550% across all channels using organic social and content marketing strategy.
257% increase in social media conversions as a result of 0.07p CPC and 25% CTR social advertising strategy.
Achieving no.1 position for "Deck Shoe" keyword through organic search optimisation.
Key Responsibilities:
- Undertaking all functions of industry research and competitive analysis
- Customer qualitative research strategy and target persona creation
- "Quintessentially You" marketing and advertising campaign creation
- Messaging and creative copywriting
- Brand strategy for digital communications creation
- Creation of social media advertising strategy, channel execution and monthly reporting of performance to senior stakeholders
- Negotiation with editorial publishing companies for online and offline brand placement
- Briefing and management of third-party suppliers (SEM)
- Commercial analysis and reporting
- Email marketing strategy implementation and reporting
- On-page SEO optimisation and reporting
- Brief creation for PR agency/review of PR strategy and executions
- Development and management of on-going marketing campaigns
- Creation and execution of paid media strategy, including SEM and paid social
- Monitoring, analysis and reporting on display advertising strategy
Pr, Brand identity, Social, SEM, Manager, Online, Campaign, Search, Monitoring, Implementation, Development, Optimization, Management, Content, Digital Marketing, Qualitative research, SEM, Advertising, On-page SEO, Research, Email marketing, MArketing Strategy, Copywriting, Marketing, Seo, Content marketing, Social Media
My education
2007
-
2009
University of Bedfordshire
N/a, Media Production
N/a, Media Production
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