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Senior
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0
jobs
Content & Social Media Marketing | Strategy, Writing, Analysis
Alexia Gattolin
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Content Marketing | Copywriting | Social Media | Translation / Localisation
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Italian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
Managing Editor
Hootsuite.
for T1 blogs across EMEA: responsible for providing and implementing an
audience-centric and SEO-oriented Inbound content strategy, leading the in-house team and coordinating contributors and influencers; KPIs and PIs definition, performance analysis (Google Analytics) and reporting
§• Italian Content Writer & Strategist: blog, webinars, newsletter, landing pages, gated-content
(creation, localisation, transcreation and distribution plan)
§• Campaigns localisation for Italy
§• Social Media Strategy & Performance Analysis: social listening, content calendar, campaigns
localisation (Italy), KPIs definition, measurement & reporting (EMEA)
§• Optimisation of EMEA marketing campaigns based on data and audience analysis, working closely
with Growth & Automation Teams
§• Project lead on the EMEA Enterprise Newsletter, working with local teams
audience-centric and SEO-oriented Inbound content strategy, leading the in-house team and coordinating contributors and influencers; KPIs and PIs definition, performance analysis (Google Analytics) and reporting
§• Italian Content Writer & Strategist: blog, webinars, newsletter, landing pages, gated-content
(creation, localisation, transcreation and distribution plan)
§• Campaigns localisation for Italy
§• Social Media Strategy & Performance Analysis: social listening, content calendar, campaigns
localisation (Italy), KPIs definition, measurement & reporting (EMEA)
§• Optimisation of EMEA marketing campaigns based on data and audience analysis, working closely
with Growth & Automation Teams
§• Project lead on the EMEA Enterprise Newsletter, working with local teams
Landing pages, Social, Google, Enterprise, Transcreation, Content strategy, Growth, Blogs, Optimization, Social Media, Blog, Analytics, Content, Automation, Google analytics, Marketing, Seo
2015 - 2017
job
Editor Social Media
Ninja Marketing.
Writing SEO-smart articles on Social Media Marketing for the blog ninjamarketing.it
Social Media, Seo, Marketing, Social Media Marketing, Writing, Blog, It, Social
2015 - 2016
job
Editor Events & Lifestyle
Londra Da Vivere.
Writing SEO-smart articles on London lifestyle and events for the blog londradavivere.com
Seo, Writing, Blog
2011 - 2012
job
Marketing Manager
SAE Institute.
Development of brand awareness and lead gen through digital & social media marketing, PR, partnerships
§• Social Media and Community Management (Facebook, Twitter, Youtube and Vimeo)
§• Website Content: Writing, CMS, Google Analytics
§• Co-branding projects: Rolling Stone Italy (RS lives @ SAE Institute), Milano Film Festival and Rock TV
§• Media planning (online and offline)
§• Coordination with the external press office
§• Events, seminars and open days' organisation
§• Social Media and Community Management (Facebook, Twitter, Youtube and Vimeo)
§• Website Content: Writing, CMS, Google Analytics
§• Co-branding projects: Rolling Stone Italy (RS lives @ SAE Institute), Milano Film Festival and Rock TV
§• Media planning (online and offline)
§• Coordination with the external press office
§• Events, seminars and open days' organisation
TV, Social, Vimeo, Manager, Online, Google, Media planning, Community, Organization, Office, Development, Festival, Twitter, Youtube, Social Media, Website, Analytics, Management, Content, Pr, Movie, Facebook, CMS, Writing, Social Media Marketing, Branding, Google analytics, Marketing
2010 - 2011
job
Marketing Operations Specialist
Silent Gliss.
Operational marketing activities with a specific focus on corporate literature and Sales Team enablement
§• Responsible for creating concept and content of brochures and catalogues
§• Website content (CMS)
§• Content translation & localisation (English/Italian)
§• Company events
§• Responsible for creating concept and content of brochures and catalogues
§• Website content (CMS)
§• Content translation & localisation (English/Italian)
§• Company events
Marketing, CMS, Content, Sales, Website
2007 - 2009
job
Education & Library Manager, Cultural & Tourist Events
Rocca Brivio Sforza.
Education Manager, responsible for ideation, promotion and coordination of cultural activities for
children and schools
§• Local History Library Manager, ideating and coordinating the "History In Art" project to set up a library in the historical heritage site of Rocca Brivio
§• Events Planner and Coordinator of a team of 4: exhibits, conferences, concerts, guided tours of the Rocca Brivio palace and itineraries in the South Milan area
children and schools
§• Local History Library Manager, ideating and coordinating the "History In Art" project to set up a library in the historical heritage site of Rocca Brivio
§• Events Planner and Coordinator of a team of 4: exhibits, conferences, concerts, guided tours of the Rocca Brivio palace and itineraries in the South Milan area
Coordinator, Manager, UP
2008 - 2009
job
Marketing Communications Assistant
ABB.
Technical Press Manager Assistant, creating content and liaising journalists
§• Advertorials, case histories, case notes, brochure (concept and writing)
§• Content translation & localisation (English/Italian)
§• Advertorials, case histories, case notes, brochure (concept and writing)
§• Content translation & localisation (English/Italian)
Marketing, Writing, Content, Brochure, Advertorials, Manager
My education
?
-
2013
University of Milan
Masters, Social and Public Communication (Minor in Communication & Marketing)
Masters, Social and Public Communication (Minor in Communication & Marketing)
?
-
2005
University of Milan
Bachelors, Communication and Society
Bachelors, Communication and Society
?
-
2001
Liceo Scientifico
HighSchoolOrEquivalent, Social Media Marketing
HighSchoolOrEquivalent, Social Media Marketing
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