$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
SEO & Analytics Specialist
Alexandre Hoffmann
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an SEO & Analytics specialist with 7 years experience. I have been working agency side for all my career and been working across a variety of industries from insurance, travel to retail.
My skills are mostly related to technical SEO, my core expertise are audits and strategies as well as analytics and measurement implementations. I am well versed in the use of the Google Marketing Products as we as most of the SEO tools in the market.
I have been working for large and small brands and always look at the best strategies regarding the client I am working for.
-- OFFERING --
- Technical SEO Audit
- SEO Optimisation
- Information architecture & NLP Analysis
- SEO migrations
- Analytics Audit
- Analytics implementations
- Data analysis
- Dashboard creation
My skills are mostly related to technical SEO, my core expertise are audits and strategies as well as analytics and measurement implementations. I am well versed in the use of the Google Marketing Products as we as most of the SEO tools in the market.
I have been working for large and small brands and always look at the best strategies regarding the client I am working for.
-- OFFERING --
- Technical SEO Audit
- SEO Optimisation
- Information architecture & NLP Analysis
- SEO migrations
- Analytics Audit
- Analytics implementations
- Data analysis
- Dashboard creation
Markets
United Kingdom
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Fluently
French
Fluently
Italian
Good
Ready for
Available
My experience
2018 - ?
job
Head of Analytics
We are ROAST.
Management & development of the data & tech department
Management of a team that includes:
• Data science
• Data visualisation
• Conversion Rate Optimisation
Managing the data & analytics offering
• Measurement plans
• Tracking plans & implementation specs
• Tracking implementation (Custom GTM implementations)
• Data integration & architecture
- Google Marketing Platform
- GA, Campaign Manager, Search Ads
- Google Cloud Products
- Amazon
- Infinity Call Tracking
- Adobe
• Q/A
• Data analysis across all channels
• Attribution modelling
Support teams in delivering tailored technical recommendations for clients
Develop team members in terms of their technical & analytics knowledge including giving in-house training:
• Code development applied to delivery channels
• Analytics & Google Tag Manager
Share best practice findings and research surrounding new tools/ technology & analysis of existing tool set with the company
Enforce & assist in creating in-house best practices & standards
Overseeing & Development of in-house tools & technology projects
- Python (Inc. Pandas)
- Javascript (node.js framework)
- SQL
Management of a team that includes:
• Data science
• Data visualisation
• Conversion Rate Optimisation
Managing the data & analytics offering
• Measurement plans
• Tracking plans & implementation specs
• Tracking implementation (Custom GTM implementations)
• Data integration & architecture
- Google Marketing Platform
- GA, Campaign Manager, Search Ads
- Google Cloud Products
- Amazon
- Infinity Call Tracking
- Adobe
• Q/A
• Data analysis across all channels
• Attribution modelling
Support teams in delivering tailored technical recommendations for clients
Develop team members in terms of their technical & analytics knowledge including giving in-house training:
• Code development applied to delivery channels
• Analytics & Google Tag Manager
Share best practice findings and research surrounding new tools/ technology & analysis of existing tool set with the company
Enforce & assist in creating in-house best practices & standards
Overseeing & Development of in-house tools & technology projects
- Python (Inc. Pandas)
- Javascript (node.js framework)
- SQL
Data Analysis, Data Science, Integration, Management, Analytics, It, Technology, Development, Implementation, Cro, Media planning, Science, Planning, Google analytics, Google Data studio, Google Cloud Platform, Google Marketing Platform, Conversion Optimization, Python, Javascript, Node.js, Google tag manager, Data Visualisation
2017 - 2018
job
SEO & Technical Director
We are ROAST.
Responsible for the development of a technical culture within the company by providing consultancy in technical SEO as well as managing technical projects such as analytics implementations, data analysis and tools development.
As SEO & Technical Director, my role is to ensure in-house SEO best practices & standards, oversee and build a ‘technical’ team as well as providing research on any matter surrounding tools, technology & analytics.
As SEO & Technical Director, my role is to ensure in-house SEO best practices & standards, oversee and build a ‘technical’ team as well as providing research on any matter surrounding tools, technology & analytics.
Seo, Account Manager, Support, Manager, Management, Research, Technical seo, On-page SEO, Web development
2015 - 2017
job
SEO Consultant
We are ROAST.
• Management and development of the French and Spanish speaking websites
• Managing the process from translation to final delivery (Affiliates, SEO)
• Acquisition of new clients and partners in the French and Spanish markets
Core Tech Stack
• Full Google Marketing Platform
• Google Certifications
• Google Cloud Products
◦ Google BigQuery
◦ Google Compute
◦ Google App Engine
• Knowledge of Adobe Marketing Suite
• Amazon AMS
• Infinity call tracking
• Proficient in HTML 5 & CSS 3
• Knowledge of JavaScript (Inc. Node.js), Python & SQL (for data science)
• Managing the process from translation to final delivery (Affiliates, SEO)
• Acquisition of new clients and partners in the French and Spanish markets
Core Tech Stack
• Full Google Marketing Platform
• Google Certifications
• Google Cloud Products
◦ Google BigQuery
◦ Google Compute
◦ Google App Engine
• Knowledge of Adobe Marketing Suite
• Amazon AMS
• Infinity call tracking
• Proficient in HTML 5 & CSS 3
• Knowledge of JavaScript (Inc. Node.js), Python & SQL (for data science)
CSS 3, Development, Account Manager, Javascript, HTML/CSS/Javascript, Html, Seo, Google analytics, Information Architecture, Migration, On-page SEO, Technical seo
My education
2013
-
2014
Kedge Business School
MSc, Operational marketing & Event management
MSc, Operational marketing & Event management
2011
The University of Akron
Semester abroad, Marketing, Media & Customer behaviour
Semester abroad, Marketing, Media & Customer behaviour
2009
-
2010
Westminster Business School
European study abroad, Finance, E-business & Marketing
European study abroad, Finance, E-business & Marketing
2008
-
2012
Kedge Business School
Bachelor of Arts - BA, International management
Bachelor of Arts - BA, International management
Alexandre's reviews
Alexandre has not received any reviews on Worksome.
Contact Alexandre Hoffmann
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Alexandre directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark