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jobs
Cross channel digital markerter
Charlotte Billings
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an accomplished cross-channel digital marketer with a proven track record of creating and implementing strategies to
exceed targets month on month across all channels including SEO, paid social, organic social, paid search, programmatic display.
My digital marketing career has included a fast-paced digital marketing agency working with global clients as well as smaller
charities. The focus of my role was SEO and display marketing and client relations before moving client side for a sports media
rights business managing all digital marketing channels primarily promoting the TV brand to consumers focusing on the luxury
market.
I have experienced running campaigns in a hands on perspective from strategic development through to activation as well as
managing agency partnerships to activate campaigns, whilst also maintaining and developing internal stakeholder and client
relationships. I believe in creating holistic digital marketing strategies that ensure all channels work efficiently and cohesively, in
addition to improve customer experience in terms of onsite browsing and sales funnels.
exceed targets month on month across all channels including SEO, paid social, organic social, paid search, programmatic display.
My digital marketing career has included a fast-paced digital marketing agency working with global clients as well as smaller
charities. The focus of my role was SEO and display marketing and client relations before moving client side for a sports media
rights business managing all digital marketing channels primarily promoting the TV brand to consumers focusing on the luxury
market.
I have experienced running campaigns in a hands on perspective from strategic development through to activation as well as
managing agency partnerships to activate campaigns, whilst also maintaining and developing internal stakeholder and client
relationships. I believe in creating holistic digital marketing strategies that ensure all channels work efficiently and cohesively, in
addition to improve customer experience in terms of onsite browsing and sales funnels.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2019
job
Digital Marketer
Racing TV.
Key responsibilities:
➢ Manage the digital marketing budget for Pay TV and affiliate partners.
➢ Create and implement innovative digital marketing strategies for Pay TV, and report on ongoing performance; including
creative and content strategy perspective involving our editorial and production team.
➢ Recent migration from Racing UK to Racing TV; managing the social media migration, ensure measures were in place to minimise the risk associated from an SEO perspective and assist with technical audits alongside an SEO agency who
have access to a wider range of tools.
➢ Analyse and optimise the online purchase funnel, implementing regular A/B tests.
➢ Manage customer service responses from both acquisition and a loyalty perspective; minimising churn whilst
maximising the potential of driving new prospect customers.
➢ Create and implement strategies to increase GDPR compliant prospect data, re-engage lapsed users and convert day
pass users to monthly members.
➢ Build and maintain relationships with digital marketing agencies, including managing budgets and performance reviews.
These relationships have allowed Racing TV to run programmatic display activity, which has previously been
unachievable due to regulations and restrictions.
➢ Work closely with the editorial team to create content and promotional clips; which increases brand awareness, creates
an online narrative and therefore increases brand position.
➢ Working with the web development team to ensure that web developments to continually improve customer
experience are prioritised and implemented in a timely manner.
Key achievements:
➢ The purchase funnel conversion rate has increased from 1.6% to 4.1% (2017 post migration v. 2018).
➢ Increase website users by 17% YoY, and session by 95%, reflecting the better experience on site.
➢ Continue to exceed Pay TV targets, which has resulted in achieving milestones such as over 50,000 Racing TV members,
a big achievement for a single Pay TV channel.
➢ Since Irish racing has now joined Racing TV, implemented GEO targeted campaigns to improve communications on
different areas across paid social, paid search and programmatic display.
➢ Improving the digital social offerings of Racing TV; creating a YouTube strategy to combine our two existing channels
and increase followers and revenue opportunity. Managing two verified Twitter accounts, 160k followers, and a verified
Facebook page with 124k likes. Creating an Instagram account which has grown to 26k followers, and also test paid
LinkedIn activity, which has increased engagement on this platform.
360i
➢ Manage the digital marketing budget for Pay TV and affiliate partners.
➢ Create and implement innovative digital marketing strategies for Pay TV, and report on ongoing performance; including
creative and content strategy perspective involving our editorial and production team.
➢ Recent migration from Racing UK to Racing TV; managing the social media migration, ensure measures were in place to minimise the risk associated from an SEO perspective and assist with technical audits alongside an SEO agency who
have access to a wider range of tools.
➢ Analyse and optimise the online purchase funnel, implementing regular A/B tests.
➢ Manage customer service responses from both acquisition and a loyalty perspective; minimising churn whilst
maximising the potential of driving new prospect customers.
➢ Create and implement strategies to increase GDPR compliant prospect data, re-engage lapsed users and convert day
pass users to monthly members.
➢ Build and maintain relationships with digital marketing agencies, including managing budgets and performance reviews.
These relationships have allowed Racing TV to run programmatic display activity, which has previously been
unachievable due to regulations and restrictions.
➢ Work closely with the editorial team to create content and promotional clips; which increases brand awareness, creates
an online narrative and therefore increases brand position.
➢ Working with the web development team to ensure that web developments to continually improve customer
experience are prioritised and implemented in a timely manner.
Key achievements:
➢ The purchase funnel conversion rate has increased from 1.6% to 4.1% (2017 post migration v. 2018).
➢ Increase website users by 17% YoY, and session by 95%, reflecting the better experience on site.
➢ Continue to exceed Pay TV targets, which has resulted in achieving milestones such as over 50,000 Racing TV members,
a big achievement for a single Pay TV channel.
➢ Since Irish racing has now joined Racing TV, implemented GEO targeted campaigns to improve communications on
different areas across paid social, paid search and programmatic display.
➢ Improving the digital social offerings of Racing TV; creating a YouTube strategy to combine our two existing channels
and increase followers and revenue opportunity. Managing two verified Twitter accounts, 160k followers, and a verified
Facebook page with 124k likes. Creating an Instagram account which has grown to 26k followers, and also test paid
LinkedIn activity, which has increased engagement on this platform.
360i
TV, Social, Online, Production, Search, Programmatic, Web, Content Strategy, Development, Affiliate, Twitter, Youtube, Service, Website, Customer service, Content, Test, Budget, Linkedin, GDpr, Facebook, Instagram, Marketing, Seo, Google analytics, Google adwords, Digital Strategy, Social Media, Digital Marketing, Online marketing, Digital communication
2015 - 2017
job
SEO & Programmatic Display Executive
360i.
Working with a range of clients each with different challenges and KPIs in SEO and Display marketing.
Key responsibilities:
➢ Build and maintain client to agency relationships.
➢ Reporting on client activity and results; both campaign led reports as well as BAU reports.
➢ Implementing strategies across both SEO and display to ensure client's KPIs are achieved.
➢ Pitch work; developing the proposal, pitch and then presenting to potential clients.
➢ SEO work across global markets, understanding the different markets and ensuring strategies were adapted to account
for this.
➢ Display activity; using DSPs and programmatic display activities, running the campaigns in house through Google's
double click management platform.
Key achievements:
➢ Introducing new initiatives for a smaller charity client such as "Phoneless Friday", the same client also promotes
"Christmas Jumper Day" and we worked with them to establish the brand as the main charity on this activation.
➢ Successful pitches on a number of clients, specifically for an SEO client, which we were then able to increase offering to work across different departments.
➢ Experience global clients and a number of different industries, using transferable skills to ensure these all achieved an
efficient uplift for the client.
➢ Presenting in monthly SEO team meetings to ensure that the whole team were informed of industry updates, including
but not limited to Google algorithm updates which could affect performance.
Key responsibilities:
➢ Build and maintain client to agency relationships.
➢ Reporting on client activity and results; both campaign led reports as well as BAU reports.
➢ Implementing strategies across both SEO and display to ensure client's KPIs are achieved.
➢ Pitch work; developing the proposal, pitch and then presenting to potential clients.
➢ SEO work across global markets, understanding the different markets and ensuring strategies were adapted to account
for this.
➢ Display activity; using DSPs and programmatic display activities, running the campaigns in house through Google's
double click management platform.
Key achievements:
➢ Introducing new initiatives for a smaller charity client such as "Phoneless Friday", the same client also promotes
"Christmas Jumper Day" and we worked with them to establish the brand as the main charity on this activation.
➢ Successful pitches on a number of clients, specifically for an SEO client, which we were then able to increase offering to work across different departments.
➢ Experience global clients and a number of different industries, using transferable skills to ensure these all achieved an
efficient uplift for the client.
➢ Presenting in monthly SEO team meetings to ensure that the whole team were informed of industry updates, including
but not limited to Google algorithm updates which could affect performance.
Seo, Marketing, Management, Presenting, Programmatic, Campaign, Google, LED, Google Display, Native and display advertising, Digital Marketing, Digital Strategy
My education
2011
-
2014
Cardiff University
BSc, Social Sciences
BSc, Social Sciences
2005
-
2010
Epsom College
Secondary, Mathematics
Secondary, Mathematics
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