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Senior qualitative reaearcher
Alex Hodge
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A strategic, creative thinker with a deep understanding of consumers, brands and cultural trends. Over 16 years' experience of domestic and international B2B & B2C projects across sectors:
AUTOMOTIVE/MOBILITY
TECH
RETAIL
MEDIA & ENTERTAINMENT
AUTOMOTIVE/MOBILITY
TECH
RETAIL
MEDIA & ENTERTAINMENT
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2018 - ?
freelance
FREELANCE
YUGEN RESEARCH.
Simpson Carpenter: ad hoc automotive, retail & tech projects
Netfluential: ad hoc branding & packaging project
Netfluential: ad hoc branding & packaging project
Branding, Retail, Packaging
2010 - 2018
job
DIRECTOR
SIMPSON CARPENTER.
Senior member of the qual team working across a variety of clients & sectors.
Auto: Jaguar Land Rover, Nissan Europe, VWG, Honda, Mitsubishi, Mercedes-Benz, Renault, Dacia, Continental
Tech: Sony Europe, EE, Dimension Data, ghd
Retail: Compass, Next, Tesco, Waitrose, Heathrow Airport
Auto: Jaguar Land Rover, Nissan Europe, VWG, Honda, Mitsubishi, Mercedes-Benz, Renault, Dacia, Continental
Tech: Sony Europe, EE, Dimension Data, ghd
Retail: Compass, Next, Tesco, Waitrose, Heathrow Airport
Retail
2003 - 2010
job
HEAD OF QUAL - BRAND DRIVER
ESPN UK.
Worked up to head of a small qual team leading accounts and running projects across multiple markets with a strong focus on the media & entertainment sector.
Key clients: The Walt Disney Company, Paramount Pictures, ESPN, Eurosport, NBC Universal, BBC & BBC Worldwide
Key clients: The Walt Disney Company, Paramount Pictures, ESPN, Eurosport, NBC Universal, BBC & BBC Worldwide
UP
2008 - 2009
freelance
INSIGHT CONSULTANT
BBC WORLDWIDE.
Appointed by the Marketing Director to conduct an audit of marketing and research resources and priorities. Conducted focus groups & interviews with board members and execs to create a transformative five year marketing and research strategy plan.
Marketing, Research, Audit, Audit
My education
1998
-
2001
UNIVERSITY OF OXFORD HERTFORD COLLEGE
Bachelors, ORIENTAL STUDIES
Bachelors, ORIENTAL STUDIES
?
-
1992
ST LEONARDS SCHOOL
Secondary, ABB
Secondary, ABB
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