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Marketing Consultant and Trainer
Lina Poka, MBA
,
Edinburgh, United Kingdom
Experience
Other titles
Skills
I'm offering
I help companies grow by developing and executing business and marketing strategies that increase revenue and sales
Markets
United Kingdom
Language
English
Fluently
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Digital Marketing Coach and Trainer
Google Digital Garage.
Train and deliver sessions, workshops, seminars, and 1:1 digital marketing skills training to individuals, organizations, and institutions on how to create effective digital marketing, social media, and Search Engine Optimization (SEO) strategies; and how to build and deliver effective Search Engine Marketing (SEM), Google Shopping ads, Google Remarketing ads, display ads, email marketing, content creation, and overall business strategy creation. Oversee and manage local partner activities.
Workshops, Social, SEM, Google, Search, ADS, Coach, Google remarketing, Search engine optimization, Google shopping, Digital Marketing, Content, SEM, Training, Content creation, Email marketing, Business strategy, Marketing, Seo, Social Media
2012 - ?
job
Founder and Marketing and Digital Director
Strategic Digital Marketing Group.
Created marketing and sales plan for world leading contemporary music company, generating event ticket sales from 0 to over $12K in a 3-week period and selling out 10 performances. Created the annual marketing campaign including: website, emails, social media, content marketing, printed and digital brochure that generated over $40K in subscriber revenue during a 3-month period; in an industry experiencing deep year-over-year subscription sales declines between 60-70%. Spearheaded the public relations campaign securing media coverage in leading North American publications. Created and negotiated annual media plan with a budget of $80K, which generated value of more than 5 times that amount in earned media. Helped plan and execute the fundraising marquee event hosted at the award-winning Integral House generating $30K in one night. The company's Artistic Director said 'Lina delivered a miracle'.
Marketing campaign created for a startup that teaches kids how to code, resulted in an increase of student enrollment by more than 50%. The target enrolment goal per session of 200 students was exceeded, averaging close to 500 students per session and the marketing campaign had to be placed on hold to hire additional coaches to manage the increased student demand.
For a fashion client, digital sales were increased by implementing an email and social media campaign, which generated a 20% increase in website sales. The client was very impressed to see sales pour in within a couple of hours of deployment of the very first email.
For a digital start-up, spearheaded the business plan creation from concept to revenue model creation and business plan writing. Created social media strategy that generated 40% increase in leads.
Marketing campaign created for a startup that teaches kids how to code, resulted in an increase of student enrollment by more than 50%. The target enrolment goal per session of 200 students was exceeded, averaging close to 500 students per session and the marketing campaign had to be placed on hold to hire additional coaches to manage the increased student demand.
For a fashion client, digital sales were increased by implementing an email and social media campaign, which generated a 20% increase in website sales. The client was very impressed to see sales pour in within a couple of hours of deployment of the very first email.
For a digital start-up, spearheaded the business plan creation from concept to revenue model creation and business plan writing. Created social media strategy that generated 40% increase in leads.
Budget, Social, Founder, Winning, UP, Campaign, Music, Deployment, Website, Sales, Brochure, Social Media, Content, Fashion, Fundraising, Event, Marketing and sales, Public relations, Writing, Marketing, Content marketing
2014 - 2016
job
Executive Director of Marketing
Morris Marketing Group.
Increased revenue by $3 Million by effectively managing a marketing team of 12 and 5 external agencies.
Lead the development and execution of strategy, marketing, and sales plans that drove business objectives and increased digital leads from an average of 10 to 120-150 per month.
Produced sales sheets that generated 46% increase in closed sales.
Redesigned, managed, and maintained the website by creating fresh and compelling content increasing website traffic by 78%.
Lead the development and execution of strategy, marketing, and sales plans that drove business objectives and increased digital leads from an average of 10 to 120-150 per month.
Produced sales sheets that generated 46% increase in closed sales.
Redesigned, managed, and maintained the website by creating fresh and compelling content increasing website traffic by 78%.
Marketing, Content, Sales, Website, Development
2012 - 2014
job
VP of Marketing and Sales
MyVoice ACC.
Changed business model from "freemium" to "subscription" model, generating over $1 Million in revenue.
Analyzed, planned, and executed marketing and sales strategies, exceeding sales objectives by 50%.
Coached, mentored, and managed a team of 10 that exceeded revenue expectations.
Analyzed, planned, and executed marketing and sales strategies, exceeding sales objectives by 50%.
Coached, mentored, and managed a team of 10 that exceeded revenue expectations.
Marketing, Marketing and sales, Sales
2006 - 2012
job
Head of Marketing and Digital, Globe and Mail
unknown.
Planned, directed, and created 10 product communication plans on a yearly basis.
Negotiated and managed over $15 Million in sponsorships with a wide variety of partners including Olympics, Business for the Arts, Toronto Mayor Art Awards, BC Scotiabank AIDS Walk and Hot Docs.
Directed and managed 8 agencies including creative, media, PR, social media, event, loyalty, and SEO with an annual budget of over $12 Million.
Negotiated and managed over $15 Million in sponsorships with a wide variety of partners including Olympics, Business for the Arts, Toronto Mayor Art Awards, BC Scotiabank AIDS Walk and Hot Docs.
Directed and managed 8 agencies including creative, media, PR, social media, event, loyalty, and SEO with an annual budget of over $12 Million.
Social Media, Seo, Marketing, Event, Pr, Budget, Social
2002 - 2004
job
Marketing and Sales Merchandising Manager
Iovate Health Sciences.
Managed sales merchandising brand activities in 4 categories by providing insights on key accounts delivering 28% category growth.
Responsible for the strategic management and execution of a US-based $50 Million budget.
Managed and oversaw the activities of a team of 6.
Developed and executed customized merchandising sales and marketing plans for existing products, and new product introductions in the US, and Canada with numerous retail accounts, including GNC and WalMart US, Vitamin Shoppe, Target, Walgreen's, GNC and WalMart Canada, Shopper's Drug Mart, and Loblaws.
Responsible for the strategic management and execution of a US-based $50 Million budget.
Managed and oversaw the activities of a team of 6.
Developed and executed customized merchandising sales and marketing plans for existing products, and new product introductions in the US, and Canada with numerous retail accounts, including GNC and WalMart US, Vitamin Shoppe, Target, Walgreen's, GNC and WalMart Canada, Shopper's Drug Mart, and Loblaws.
Marketing, Marketing and sales, Retail, Management, Budget, Sales, Growth, Strategic Management, Manager
2000 - 2002
job
Marketing, Merchandising, and Menu Analyst, Cara
Harvey's Division.
Assisted in the creation, execution, and maintenance of 4 marketing yearly programs.
Liaised with purchasing, translation, warehouse, distribution, promotion houses, and advertising agency to manage $10M marketing and merchandising material.
Sourced, and forecasted the allocation of $3 Million of kids' product promotions.
Education and Executive Training:
Liaised with purchasing, translation, warehouse, distribution, promotion houses, and advertising agency to manage $10M marketing and merchandising material.
Sourced, and forecasted the allocation of $3 Million of kids' product promotions.
Education and Executive Training:
Marketing, Advertising, Training, Analyst
My education
Schulich School of Business York University
MBA, Marketing and Strategy
MBA, Marketing and Strategy
Schulich School of Business York University
Bachelors, Marketing and Finance
Bachelors, Marketing and Finance
Rotman University of Toronto
N/a, Media and Management Executive Program
N/a, Media and Management Executive Program
Leadership Program Ivey Business School Western University
N/a, N/a
N/a, N/a
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