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jobs
Alina Colceag
,
Experience
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I'm offering
Markets
United Kingdom
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Language
English
Fluently
Ready for
My experience
2019 - ?
temp
Product designer
Airsorted.
Leading the redesign of the onboarding flow of Airsorted, I am in charge of conducting
qualitative research through user interviews, identifying pain points and reshaping the user
experience and user interface for a better conversion and acquisition.
qualitative research through user interviews, identifying pain points and reshaping the user
experience and user interface for a better conversion and acquisition.
Research, Qualitative research, Onboarding, Redesign
2019 - 2019
temp
Product designer
Allplants.
In charge of User Experience and User Interface for improving the conversion rate for allplants'
purchase flow as well as checkout for desktop and mWeb. Owning the process of discovery,
competitive analysis, conducting workshops for qualitative research in collaboration with product
managers, identifying pain points through quantitative research to wireframing, designing the UI and organising their design system.
purchase flow as well as checkout for desktop and mWeb. Owning the process of discovery,
competitive analysis, conducting workshops for qualitative research in collaboration with product
managers, identifying pain points through quantitative research to wireframing, designing the UI and organising their design system.
Design, User Experience, Research, Wireframing, UI, Qualitative research, Quantitative research, Workshops
2019 - 2019
temp
Product designer
Radley Yeldar.
Owning the end-to-end product design process of developing the product, taking charge of User
Experience & User Interface.
Experience & User Interface.
Design, Product Design, Design process
2019 - 2019
temp
Product designer
Farfetch.
Part of the Acquisition and Engagement vertical, I am focused on the iOS experience of Farfetch, collaborating with product managers and user researchers to design and define a
feature, collaborating with developers to discuss the technical requirements that impact the design. I charge of owning the end-to-end process of defining the User Experience and User Interface of the features.
feature, collaborating with developers to discuss the technical requirements that impact the design. I charge of owning the end-to-end process of defining the User Experience and User Interface of the features.
Design, User Experience, IOS, Feature
2018 - 2019
job
Product designer
JAAK.
My responsibilities included conducting user interviews to define and prioritise features on the roadmap and better understand the pain points of our users, collaborating with Head of Product to flesh out the requirements, wireframing, designing and prototyping solutions,
improving the design system and assisting developers with implementing the final designs.
improving the design system and assisting developers with implementing the final designs.
Design, Prototyping, Wireframing
2018 - 2018
temp
Product designer
Zero.
In charge of doing user research as well as defining the User Experience and User Interface for Zero-1's healthcare startup Lifted. The MVP consisted in a web application and a native
mobile app.
mobile app.
User Experience, User research, Research, Web, App, Native
2018 - 2018
temp
Product designer
Fitch.
Responsible for helping Fitch define the UX/UI of Brandbox, a web application used for
helping online retail stores create an offline retail experience.
helping online retail stores create an offline retail experience.
UX, Retail, UI, Web, Online
2018 - 2018
temp
Product designer
Juro.
Responsible for redefining Juro's design process, improving the platform's performance by
reviewing the UI/UX + implementing new features on the roadmap and scaling the product.
In charge of conducting workshops to better understand our user's pain points and prioritise features.
reviewing the UI/UX + implementing new features on the roadmap and scaling the product.
In charge of conducting workshops to better understand our user's pain points and prioritise features.
Design, UX, UI, Workshops, Design process
2017 - 2017
freelance
Freelance
Freelance work.
Product designer
Responsible for helping 2 early stage startups (calipsa.io and predina.com) redesign their
product with an overall improvement of UI/UX, conducting UX audits to improve the main
flows of the applications.
Responsible for helping 2 early stage startups (calipsa.io and predina.com) redesign their
product with an overall improvement of UI/UX, conducting UX audits to improve the main
flows of the applications.
UX, UI, Startups, Redesign
2016 - 2017
job
Co-founder & Product Designer
Laize.
In charge of conducting client meetings, doing user research and applying gathered user
data into designing an MVP of the product. The product consisted in offering retail
customers the possibility to view and shop with the use of VR technology, offering them a
faster and easier alternative to shopping rather than staying in queues to try-on apparel.
data into designing an MVP of the product. The product consisted in offering retail
customers the possibility to view and shop with the use of VR technology, offering them a
faster and easier alternative to shopping rather than staying in queues to try-on apparel.
User research, Retail, Research, Technology, Apparel, Founder
2016 - 2016
job
Entrepreneur First
joinef.com.
Entrepreneur in residence - Deep tech
incubator (joinef.com)
I was in charge of customer validation, customer development and sales for my product at that time. I also was in charge of taking ownership of the overall design of the platform
(IA/UX/UI/Prototyping)
incubator (joinef.com)
I was in charge of customer validation, customer development and sales for my product at that time. I also was in charge of taking ownership of the overall design of the platform
(IA/UX/UI/Prototyping)
Design, Prototyping, UX, UI, Sales, Development
2015 - 2016
job
Product designer
Kalo.
Being in charge of the whole design process required for Kalo's platform, my
responsibilities included designing a feature from start to finish. That implied having
weekly planning meetings to allocate resources for the next sprint, have brainstorming
sessions with a person from each team (sales/ customer success / development) to scope out the feature's requirements, do the Information Architecture/ Userstories/ Userflows/
Wireframing/ UX/ UI for the features. Afterwards I would have to ensure the quality of the feature implemented by developers was according to the designs. I would have to manage and work side by side with the front-end and back-end developers to ensure the design
requirements are implemented accordingly before it was shipped.
I was also fully in charge of designing and developing Lystable's marketing site
(kalohq.com)
responsibilities included designing a feature from start to finish. That implied having
weekly planning meetings to allocate resources for the next sprint, have brainstorming
sessions with a person from each team (sales/ customer success / development) to scope out the feature's requirements, do the Information Architecture/ Userstories/ Userflows/
Wireframing/ UX/ UI for the features. Afterwards I would have to ensure the quality of the feature implemented by developers was according to the designs. I would have to manage and work side by side with the front-end and back-end developers to ensure the design
requirements are implemented accordingly before it was shipped.
I was also fully in charge of designing and developing Lystable's marketing site
(kalohq.com)
Marketing, Design, UX, Wireframing, UI, Sales, Architecture, It, Design process, Development, Brainstorming, Feature, Information Architecture
2013 - 2015
freelance
Freelance
Livedraw.
UI / UX / Development (livedraw.me)
The Livedraw.me app was designed for the purpose of offering people who are interested in the creative field a tool with which they can easily generate their own graphics in an
interactive and intuitive way. The user can create images instantaneously which can be
later edited and shared online.
YARR - Restaurant recommender web app
UX/UI/Front-end development
YARR, short for Yet Another Restaurant Recommender, is a web app built in collaboration with three team members for filling the gap in the Bucharest's restaurant scene by
recommending venues based on cuisines and user proximity.
Wordpress Themes (Appweaver/ Linear)
UI/Development
Designed and developed two multi-purpose Wordpress themes for small to medium
businesses and for product displays. I was involved in all stages of the process - from conceptualizing, to designing, building and bringing them to market. The 'Linear' theme was
featured on Theme
The Livedraw.me app was designed for the purpose of offering people who are interested in the creative field a tool with which they can easily generate their own graphics in an
interactive and intuitive way. The user can create images instantaneously which can be
later edited and shared online.
YARR - Restaurant recommender web app
UX/UI/Front-end development
YARR, short for Yet Another Restaurant Recommender, is a web app built in collaboration with three team members for filling the gap in the Bucharest's restaurant scene by
recommending venues based on cuisines and user proximity.
Wordpress Themes (Appweaver/ Linear)
UI/Development
Designed and developed two multi-purpose Wordpress themes for small to medium
businesses and for product displays. I was involved in all stages of the process - from conceptualizing, to designing, building and bringing them to market. The 'Linear' theme was
featured on Theme
Wordpress, UX, UI, UI / UX, Development, Web, App, Online, ME
My education
2012
-
2015
National University of Arts
Bachelors, Graphic design (Minor in Composition)
Bachelors, Graphic design (Minor in Composition)
2012
-
2015
University of Bucharest
Bachelors, Statistics and probability
Bachelors, Statistics and probability
2008
-
2012
National Highschool of Computer Science
N/a, N/a
N/a, N/a
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