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Experienced marketer - agency and client side
Rebecca Lawrence
,
Redhill, United Kingdom
Experience
Other titles
Skills
I'm offering
I love taking consumer insight and general things that inspire me and bringing them into businesses and brands to make them more successful commercially and more relevant culturally
Markets
United Kingdom
Language
German
Fluently
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - 2018
freelance
(Freelance) Strategy Director
JOURNEY.
Lead strategic development on Virgin Trains. Work included brand, comms and creative strategy,
annual planning, brand purpose and customer promise development, and workshop facilitation.
annual planning, brand purpose and customer promise development, and workshop facilitation.
Creative Strategy, Development, Workshop
2017 - 2017
freelance
(Freelance) Strategist
Ideas Made Digital.
(internal workshop facilitation designed to identify Client Growth Opportunities)
Peace Brigades International UK (Development of a brand and comms strategy for the charity)
Peace Brigades International UK (Development of a brand and comms strategy for the charity)
Growth, Development, International, Workshop
2016 - 2016
job
Strategy Partner, Havas London
Citroen (digitising Dealerships).
Key project: Service design for Durex globally, utilising AI and experience design to empower young
people around sex and relationships and change the conversation and access to accurate information.
Additionally: Citroen (digitising Dealerships), Chivas Regal (.com) and Sharp (Year 2+ Planning).
people around sex and relationships and change the conversation and access to accurate information.
Additionally: Citroen (digitising Dealerships), Chivas Regal (.com) and Sharp (Year 2+ Planning).
Design, Service Design, Service, Ai
2014 - 2015
job
Head of Strategy
Havas Work Club.
2012 - 2013
job
Senior Strategist
Work Club.
Designed and launched an entirely new European Home Appliances business for Sharp.
Developed a new business concept for a UK supermarket looking to increase 'share of cities'.
Concepted and prototyped a service to elevate a UK utilities business from functional to future.
Inspired a well-known UK building society to adopt digital culture to reach new audiences.
Acted as Lead Strategist on several key winning pitches, namely ASDA and Rentokil Initial.
Other: digital comms, website development / optimisation, brand strategy, research / insight generation, creative concepting,
workshop facilitation and team training.
Developed a new business concept for a UK supermarket looking to increase 'share of cities'.
Concepted and prototyped a service to elevate a UK utilities business from functional to future.
Inspired a well-known UK building society to adopt digital culture to reach new audiences.
Acted as Lead Strategist on several key winning pitches, namely ASDA and Rentokil Initial.
Other: digital comms, website development / optimisation, brand strategy, research / insight generation, creative concepting,
workshop facilitation and team training.
Research, Training, Website, Service, Optimization, Development, Concepting, Workshop, Utilities, Winning, Brand identity
2010 - 2011
freelance
Business Director / Consultant, Digital Commercial
Mum & Me and Sanctuary.
Agency management and staff training for Nestle's marketing procurement function.
10 year roadmaps for PZ Cussons globally, as well as key brands Mum & Me and Sanctuary.
Design of new creative revenue models for BBC Worldwide brands such as Doctor Who.
Trade Marketing strategy for Google's YouTube.
10 year roadmaps for PZ Cussons globally, as well as key brands Mum & Me and Sanctuary.
Design of new creative revenue models for BBC Worldwide brands such as Doctor Who.
Trade Marketing strategy for Google's YouTube.
Design, Marketing, MArketing Strategy, Training, Procurement, Management, Youtube, Google, ME
2009 - 2010
job
Senior Online Marketing Manager
Virgin Media.
Responsible for £1.5m+ monthly spend in digital DR across broadband, TV and mobile.
Increased the contribution of online from 10-20% of total sales in 18 months.
Managed a 13-strong team at the agency plus an Online Marketing Executive.
Increased the contribution of online from 10-20% of total sales in 18 months.
Managed a 13-strong team at the agency plus an Online Marketing Executive.
Marketing, Online Marketing, Sales, TV, Online, Manager
2003 - 2009
job
Associate Director, Carat Digital
Arla Foods, LEGO, BAA and British Gas.
Line management of a team of 6 (plus dotted line reports in PPC and affiliates).
Department board responsibility for client spend forecasting and revenue growth across clients such as ASDA, NIVEA, Arcadia, COI, Arla Foods, LEGO, BAA and British Gas.
Instrumental in the growth of social and influencer marketing as a new commercial avenue.
Department board responsibility for client spend forecasting and revenue growth across clients such as ASDA, NIVEA, Arcadia, COI, Arla Foods, LEGO, BAA and British Gas.
Instrumental in the growth of social and influencer marketing as a new commercial avenue.
Marketing, PPC, Forecasting, Management, Growth, Social
My education
1998
-
2002
University of Leeds
Bachelors, German Language & Literature
Bachelors, German Language & Literature
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