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Brand manager
Jumoke Adekunle
,
london, United Kingdom
Experience
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I'm offering
A result focused and connected Brand and Retail consultant with over 16 years experience in European and West African markets, both in the private and public sectors.
She has worked with global brands such as Nike, Tommy Hilfiger, BBC 1xtra and Facebook – and is adept at building strong relationships delivering that essential global / local combination.
Here are a few of her achievements:
-Leading the Nike brand in West Africa; implementing the first multimedia marketing campaign in Nigeria.
-Launching the Tommy Hilfiger brand with a flagship store including premium event and press management.
-Senior Operations consultant on the Itsyourfacebook activation in Nigeria.
-Advisor, creating social media communication campaigns as the Girl Hub brand manager
- Managing the retail and marketing campaign for the Nike Nigeria Football Federation / Kit Launch 2018.
-Consultant for Metallic Inc for the Homecoming, a three day cultural event celebrating local and international African Creatives (2017/18/19)
-Key adviser and mentor, Youth Mentoring scheme lead by the Assembly Nigeria and British Council.
Her core talents include strategic Brand planning, Integrated Marketing, Retail marketing, event planning, Influencer marketing, Consumer research and insights. As Manager of several global brands, Jumoke is used to managing large budgets, financial planning, forecasting and focused ROI and with key business learnings.
An avid traveler whose mission is to visit every country in Africa. You will never find her without a book in her hands and one of her mantras is health is wealth. Always staying close to popular culture through music, art, social media and influencers.
She has worked with global brands such as Nike, Tommy Hilfiger, BBC 1xtra and Facebook – and is adept at building strong relationships delivering that essential global / local combination.
Here are a few of her achievements:
-Leading the Nike brand in West Africa; implementing the first multimedia marketing campaign in Nigeria.
-Launching the Tommy Hilfiger brand with a flagship store including premium event and press management.
-Senior Operations consultant on the Itsyourfacebook activation in Nigeria.
-Advisor, creating social media communication campaigns as the Girl Hub brand manager
- Managing the retail and marketing campaign for the Nike Nigeria Football Federation / Kit Launch 2018.
-Consultant for Metallic Inc for the Homecoming, a three day cultural event celebrating local and international African Creatives (2017/18/19)
-Key adviser and mentor, Youth Mentoring scheme lead by the Assembly Nigeria and British Council.
Her core talents include strategic Brand planning, Integrated Marketing, Retail marketing, event planning, Influencer marketing, Consumer research and insights. As Manager of several global brands, Jumoke is used to managing large budgets, financial planning, forecasting and focused ROI and with key business learnings.
An avid traveler whose mission is to visit every country in Africa. You will never find her without a book in her hands and one of her mantras is health is wealth. Always staying close to popular culture through music, art, social media and influencers.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
Brand and Retail
Freelance.
BRAND/RETAIL CONSULTANT 2019 – TO DATE
• Its your Facebook activation - Senior Operation Consultant For Amuwa Branding Agency.
• Homecoming Festival (Three day Cultural event) - Retail and Brand Consultant for Metallic Inc. Agency.
• YouTube Tiwa Savage single launch - Event team consultant for Blankspace events and YouTube.
• Nike Nigeria World Cup football Federation Kit launch - Retail Marketing and Influencer manager.
• BUDX - Brand and Event Consultant for BWL Agency.
• DavidO UK Tour - Influencer Consultant for Stealth Management Agency – VIP Liaison manager.
• Creativity x Enterprise initiative - Key Creative adviser and Mentor for the British Council & The Assembly Hub.
• Untitled boutique - Retail and Operations consultant for The White Space Agency.
• Its your Facebook activation - Senior Operation Consultant For Amuwa Branding Agency.
• Homecoming Festival (Three day Cultural event) - Retail and Brand Consultant for Metallic Inc. Agency.
• YouTube Tiwa Savage single launch - Event team consultant for Blankspace events and YouTube.
• Nike Nigeria World Cup football Federation Kit launch - Retail Marketing and Influencer manager.
• BUDX - Brand and Event Consultant for BWL Agency.
• DavidO UK Tour - Influencer Consultant for Stealth Management Agency – VIP Liaison manager.
• Creativity x Enterprise initiative - Key Creative adviser and Mentor for the British Council & The Assembly Hub.
• Untitled boutique - Retail and Operations consultant for The White Space Agency.
Marketing, Branding, Facebook, Retail, Event, Mentor, Management, Youtube, Festival, Creativity, Enterprise, Manager
2016 - 2018
job
BRAND/GENERAL MANAGER
Tommy Hilfiger.
BRAND/GENERAL MANAGER, TOMMY HILFIGER 2016 – TO 2018
• Developed and implemented brand and business strategy through consistent recommendations based on actual results and P&L to increase awareness and profitability.
• Brand Guardian focused on driving Integrated Brand plans to create local connections and communities (Brand campaigns, communications, Events, Influencer marketing, Research, PR, RBM and Digital).
• Established Marketplace development, through focused and premium distribution channels including launch of a Flagship store with an premium launch party attended by 70 local celebrities/ influencers and featured in over 40 media platforms and titles.
• Managed all aspects of retail stores portfolio to ensure productivity, profitability and growth. Communicating on financial planning and budgets (Brand and Business) to achieve aggressive 15% year on year sales growth.
• Developed and mentored team of 40 employees and restructuring the team resulting in the promotion of 8 staff members to key roles including Operations manager, Junior Brand Manager and VM manager.
• Developed and implemented brand and business strategy through consistent recommendations based on actual results and P&L to increase awareness and profitability.
• Brand Guardian focused on driving Integrated Brand plans to create local connections and communities (Brand campaigns, communications, Events, Influencer marketing, Research, PR, RBM and Digital).
• Established Marketplace development, through focused and premium distribution channels including launch of a Flagship store with an premium launch party attended by 70 local celebrities/ influencers and featured in over 40 media platforms and titles.
• Managed all aspects of retail stores portfolio to ensure productivity, profitability and growth. Communicating on financial planning and budgets (Brand and Business) to achieve aggressive 15% year on year sales growth.
• Developed and mentored team of 40 employees and restructuring the team resulting in the promotion of 8 staff members to key roles including Operations manager, Junior Brand Manager and VM manager.
Marketing, Business strategy, Research, Retail, Pr, Sales, Growth, Development, International, Planning, Manager
2014 - 2016
job
BRAND MANAGER
NIKE.
NIKE BRAND MANAGER, SMARTMARK 2014 – 2016
• Developed and implemented Brand strategy and P&L following an in-depth analysis with recommendations to streamline of all operational systems and tools. Enhancing financial profitability, brand awareness and achieved the highest sales actual in the history of the brand.
• Brand Guardian developed and implement strategic brand and retail campaigns such as the launch of the first ATL and BTL brand campaign– So Fast Africa. Staying connected to the Global / Local market and remaining the number 1 premium Sports & Lifestyle brand.
• Initiated a diverse Influencer marketing platform, leveraging relationships with key partners in sports, fitness and media. Implementing the first influencer campaign around the Nigeria Football Federation kit launch.
• Collaborative working relationships with diverse groups and third-party agencies. Complied research brief and worked with an agency to identify 2 Nike Female muses to guide Brand strategy. Worked with external research agencies to analyses trends in the market and identify local muses.
• In charge of all aspects of 12 retail stores, Online store and team of 80 staff. Created and implemented seasonal training courses to enhance staff product knowledge and service resulting in increased service levels.
• Opened a flagship store and 6 additional brand stores, optimized inventory and assortment and brought brand in line with international standards.
• Developed and implemented Brand strategy and P&L following an in-depth analysis with recommendations to streamline of all operational systems and tools. Enhancing financial profitability, brand awareness and achieved the highest sales actual in the history of the brand.
• Brand Guardian developed and implement strategic brand and retail campaigns such as the launch of the first ATL and BTL brand campaign– So Fast Africa. Staying connected to the Global / Local market and remaining the number 1 premium Sports & Lifestyle brand.
• Initiated a diverse Influencer marketing platform, leveraging relationships with key partners in sports, fitness and media. Implementing the first influencer campaign around the Nigeria Football Federation kit launch.
• Collaborative working relationships with diverse groups and third-party agencies. Complied research brief and worked with an agency to identify 2 Nike Female muses to guide Brand strategy. Worked with external research agencies to analyses trends in the market and identify local muses.
• In charge of all aspects of 12 retail stores, Online store and team of 80 staff. Created and implemented seasonal training courses to enhance staff product knowledge and service resulting in increased service levels.
• Opened a flagship store and 6 additional brand stores, optimized inventory and assortment and brought brand in line with international standards.
Business strategy, Brand identity, Research, Training, Retail, Budget, Management, Sales, Service, International, Campaign, Planning, Guide, Manager, That you
2010 - 2013
job
Brand Manager
Girl Hub - Nike Foundation and DFID.
GIRL HUB BRAND MANAGER, NIKE FOUNDATION & DFID 2010 - 2013
• Created the voice of the “adolescent girl’; Girl Hub Brand Guardian and set up the first Girl Hub office and designed and coordinated events to introduce the Girl Hub at a national level.
• Led and drove the Girl Hub brand and budget strategy as a development industry innovator and leader, building the strategy for a girl centric brand to deliver positive impact and change.
• Produced an award winning short video called Radio Amina documenting the hopes and dreams of a young girl and a highly rated 12 week radio show discussing issues surrounding girls with key stakeholders.
• Worked closely with development agencies, donor partners and influencers to ensure the ‘girls voice’ at all touch points. Profiled and embedded a girl centric voice or POV in all DFID programs and business cases.
• Co-ordinated the Girl Hub insights team to develop innovative and sustainable research strategies to inform communication plans.
• Implemented social communications campaign to inspire girls to believe in their own ability and create an enabling environment for young girls.
• Established the Girl Hub brand as a development industry innovator and leader, Created a robust research booklet and research tool for Private and Public sector organisations.
• Created the voice of the “adolescent girl’; Girl Hub Brand Guardian and set up the first Girl Hub office and designed and coordinated events to introduce the Girl Hub at a national level.
• Led and drove the Girl Hub brand and budget strategy as a development industry innovator and leader, building the strategy for a girl centric brand to deliver positive impact and change.
• Produced an award winning short video called Radio Amina documenting the hopes and dreams of a young girl and a highly rated 12 week radio show discussing issues surrounding girls with key stakeholders.
• Worked closely with development agencies, donor partners and influencers to ensure the ‘girls voice’ at all touch points. Profiled and embedded a girl centric voice or POV in all DFID programs and business cases.
• Co-ordinated the Girl Hub insights team to develop innovative and sustainable research strategies to inform communication plans.
• Implemented social communications campaign to inspire girls to believe in their own ability and create an enabling environment for young girls.
• Established the Girl Hub brand as a development industry innovator and leader, Created a robust research booklet and research tool for Private and Public sector organisations.
Video, Research, Budget, Radio, Embedded, Development, Public sector, Office, Business cases, Campaign, Winning, UP, LED, Manager, Social
2004 - 2010
job
Brand Manager
Nike Inc.
BRAND MANAGER, NIKE INC 2004 - 2010
• Nike Brand Guardian’ for Nike Sportswear During the above period also worked on the following categories as brand manager: Women’s, Basketball, Inked and Niketown London, Niketown London Retail marketing Developed innovative strategies to react rapidly to local market needs.
• Created the first of the grassroots Nike Influencer plan - Seeded key style product to over 400 local influencers program to drive the visibility of Nike Sportswear. Instrumental in driving the vision and operational. management of “1948” the Nike Sportswear Energy space locally and ensuring alignment with overall global direction.
• Managed Nike Sportswear budget and Consulted with sales teams to plan short- and long-term commercial opportunities.
Worked closely with the Nike Training and teams to ensure in-depth brand excellence/ Knowledge.
• Nike Brand Guardian’ for Nike Sportswear During the above period also worked on the following categories as brand manager: Women’s, Basketball, Inked and Niketown London, Niketown London Retail marketing Developed innovative strategies to react rapidly to local market needs.
• Created the first of the grassroots Nike Influencer plan - Seeded key style product to over 400 local influencers program to drive the visibility of Nike Sportswear. Instrumental in driving the vision and operational. management of “1948” the Nike Sportswear Energy space locally and ensuring alignment with overall global direction.
• Managed Nike Sportswear budget and Consulted with sales teams to plan short- and long-term commercial opportunities.
Worked closely with the Nike Training and teams to ensure in-depth brand excellence/ Knowledge.
Marketing, React, Training, Retail, Budget, Management, Sales, Direction, Sportswear, Energy, Energy, Manager
2004 - 2010
job
Brand Manager
Nike Inc.
BRAND MANAGER, NIKE INC 2004 - 2010
• Nike Brand Guardian’ for Nike Sportswear During the above period also worked on the following categories as brand manager: Women’s, Basketball, Inked and Niketown London, Niketown London Retail marketing Developed innovative strategies to react rapidly to local market needs.
• Created the first of the grassroots Nike Influencer plan - Seeded key style product to over 400 local influencers program to drive the visibility of Nike Sportswear. Instrumental in driving the vision and operational. management of “1948” the Nike Sportswear Energy space locally and ensuring alignment with overall global direction.
• Managed Nike Sportswear budget and Consulted with sales teams to plan short- and long-term commercial opportunities.
Worked closely with the Nike Training and teams to ensure in-depth brand excellence/ Knowledge.
• Nike Brand Guardian’ for Nike Sportswear During the above period also worked on the following categories as brand manager: Women’s, Basketball, Inked and Niketown London, Niketown London Retail marketing Developed innovative strategies to react rapidly to local market needs.
• Created the first of the grassroots Nike Influencer plan - Seeded key style product to over 400 local influencers program to drive the visibility of Nike Sportswear. Instrumental in driving the vision and operational. management of “1948” the Nike Sportswear Energy space locally and ensuring alignment with overall global direction.
• Managed Nike Sportswear budget and Consulted with sales teams to plan short- and long-term commercial opportunities.
Worked closely with the Nike Training and teams to ensure in-depth brand excellence/ Knowledge.
Marketing, React, Training, Retail, Budget, Management, Sales, Direction, Sportswear, Energy, Energy, Manager
2004 - 2010
job
Brand Manager
Nike Inc.
BRAND MANAGER, NIKE INC 2004 - 2010
• Nike Brand Guardian’ for Nike Sportswear During the above period also worked on the following categories as brand manager: Women’s, Basketball, Inked and Niketown London, Niketown London Retail marketing Developed innovative strategies to react rapidly to local market needs.
• Created the first of the grassroots Nike Influencer plan - Seeded key style product to over 400 local influencers program to drive the visibility of Nike Sportswear. Instrumental in driving the vision and operational. management of “1948” the Nike Sportswear Energy space locally and ensuring alignment with overall global direction.
• Managed Nike Sportswear budget and Consulted with sales teams to plan short- and long-term commercial opportunities.
Worked closely with the Nike Training and teams to ensure in-depth brand excellence/ Knowledge.
• Nike Brand Guardian’ for Nike Sportswear During the above period also worked on the following categories as brand manager: Women’s, Basketball, Inked and Niketown London, Niketown London Retail marketing Developed innovative strategies to react rapidly to local market needs.
• Created the first of the grassroots Nike Influencer plan - Seeded key style product to over 400 local influencers program to drive the visibility of Nike Sportswear. Instrumental in driving the vision and operational. management of “1948” the Nike Sportswear Energy space locally and ensuring alignment with overall global direction.
• Managed Nike Sportswear budget and Consulted with sales teams to plan short- and long-term commercial opportunities.
Worked closely with the Nike Training and teams to ensure in-depth brand excellence/ Knowledge.
Marketing, React, Training, Retail, Budget, Management, Sales, Sportswear, Direction, Energy, Energy, Manager
My education
1998
-
2002
LONDON GUILDHALL UNIVERSITY
Bachelors, COMMUNICATIONS & AUDIO VISAL PRODUCTION
Bachelors, COMMUNICATIONS & AUDIO VISAL PRODUCTION
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