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Senior
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2
jobs
Experienced brand, communications and employee engagement consultant
Emma Rose Hurst
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Creative solutions to commercial problems. Understanding people - asking killer questions, designing and carrying out research to find unique and useful insight is my playground. Using these insights to make commercial decisions, engage customers, employees and stakeholders is where I excel.
- Brand strategy
- Employee experience
- Reputations and communications strategy
- Insight - customer, employee, stakeholder understanding
- Market mapping and growth strategy
- Stakeholder management
- Brand strategy
- Employee experience
- Reputations and communications strategy
- Insight - customer, employee, stakeholder understanding
- Market mapping and growth strategy
- Stakeholder management
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
Consultant
Businessfourzero.
https://businessfourzero.com
Help leadership teams set the direction, make decisions and mobilise teams to deliver change, fast. Design the - insight, conversation, decision, action - journey leadership teams need to go on to craft a purpose driven strategy. Facilitate the making of decisions, landing the strategy and implications.
• Responsible for designing the journey leaders need to go on in order to realise the need for change, make decisions, land and commit to a strategy and take action
• Design and facilitate events with exec teams to determine the purpose, strategic priorities and behaviours their business needs. Refine to a compelling, designed, ~40 word ‘blueprint’
• Partner with clients to ensure they are committed to the blueprint and establish how they need to change as individuals, a team and a business. Work with colleagues to mobilise the business, often running series of leadership events and engagement initiatives – physically and virtually
• Responsible for identifying and delivering the insights teams need to confront
• Conduct extensive leadership and employee interviews, draw on quant and qual research
• Conduct and shape external research to create provocation, inc. expert interviews to reports
• Lead client farming activity, partner with leadership on new client development and proposals
• Designed and lead internal culture calendar, inc. securing budgets to delivering experiences
• Projects inc: Yorkshire Building Society, blueprint creation through a 3 day virtual exec event;
o Standard Life Aberdeen: global strategy and blueprint engagement program design
o IHG plc: SLM design for top 80, physically and virtually, consultation through Covid-19
Help leadership teams set the direction, make decisions and mobilise teams to deliver change, fast. Design the - insight, conversation, decision, action - journey leadership teams need to go on to craft a purpose driven strategy. Facilitate the making of decisions, landing the strategy and implications.
• Responsible for designing the journey leaders need to go on in order to realise the need for change, make decisions, land and commit to a strategy and take action
• Design and facilitate events with exec teams to determine the purpose, strategic priorities and behaviours their business needs. Refine to a compelling, designed, ~40 word ‘blueprint’
• Partner with clients to ensure they are committed to the blueprint and establish how they need to change as individuals, a team and a business. Work with colleagues to mobilise the business, often running series of leadership events and engagement initiatives – physically and virtually
• Responsible for identifying and delivering the insights teams need to confront
• Conduct extensive leadership and employee interviews, draw on quant and qual research
• Conduct and shape external research to create provocation, inc. expert interviews to reports
• Lead client farming activity, partner with leadership on new client development and proposals
• Designed and lead internal culture calendar, inc. securing budgets to delivering experiences
• Projects inc: Yorkshire Building Society, blueprint creation through a 3 day virtual exec event;
o Standard Life Aberdeen: global strategy and blueprint engagement program design
o IHG plc: SLM design for top 80, physically and virtually, consultation through Covid-19
Leading upwards at C-Level - Executive Management, Business strategy, Business development, Project Management, Strategy, Employee Engagement, Employee happiness, Culture, Coaching, Communication, Customer insight analyser, Intercultural insight, Presentation of insights / data, Qualitative research, Quantitative research
2018 - 2019
job
Associate Director, Corporate Strategy
Clear Strategy.
Support the transformation of leading global organisations, including Google, Western Union (B2B and B2C), GSK, Mars. Collaborate with clients as part of a cross-functional team to define how to change in order to grow, design and deliver solutions to market and gain the support necessary for success.
• Projects include: segmentation, opportunity identification and prioritisation, proposition development, client service design, innovation, positioning, go-to-market activation, change narrative development, leadership and internal engagement, capabilities training
• Consult with clients to define the challenge, objectives and suitable project approach
• End-to-end project engagement. Use insight to develop direction and strategies for change, work through implications (operational and brand), support the set up of delivery work streams
• Work with clients and partners to implement change. Including, the design and delivery of new sales approaches, collateral and training to deliver new propositions to market
• Significant focus on internal and external engagement. Help clients gain leadership support, motivate and equip employees and secure the buy-in of regulators, partners and customers
• Partner with quant and qual teams to scope research approaches and extract relevant insight (primary and secondary sources). Run senior interviews, workshops and innovation sprints
• Lead the writing of proposals, collaborate with team members to pitch and sell projects, farm existing relationships and spot market opportunities
• Support writing the corporate business strategy, including targeting and outreach planning
• Support marketing and business development by authoring thought pieces and networking
• Projects include: segmentation, opportunity identification and prioritisation, proposition development, client service design, innovation, positioning, go-to-market activation, change narrative development, leadership and internal engagement, capabilities training
• Consult with clients to define the challenge, objectives and suitable project approach
• End-to-end project engagement. Use insight to develop direction and strategies for change, work through implications (operational and brand), support the set up of delivery work streams
• Work with clients and partners to implement change. Including, the design and delivery of new sales approaches, collateral and training to deliver new propositions to market
• Significant focus on internal and external engagement. Help clients gain leadership support, motivate and equip employees and secure the buy-in of regulators, partners and customers
• Partner with quant and qual teams to scope research approaches and extract relevant insight (primary and secondary sources). Run senior interviews, workshops and innovation sprints
• Lead the writing of proposals, collaborate with team members to pitch and sell projects, farm existing relationships and spot market opportunities
• Support writing the corporate business strategy, including targeting and outreach planning
• Support marketing and business development by authoring thought pieces and networking
Sales, Go, UP, Direction, Google, Development, Transformation, Support, Workshops, B2C, Service, Leadership, Design, B2B, Networking, Service Design, Training, Research, Innovation, Writing, Business strategy, Marketing, Business development
2016 - 2018
freelance
Senior Brand Strategy Consultant
Superunion.
Combined commercial acumen and creative flair to design and implement brands to future proof businesses. Consulted with clients to establish the role of brand in delivering business strategies and collaborate with cross functional teams to deliver and engage key stakeholders in these.
• Focus on internal and stakeholder engagement, culture and comms through brand creation, transformation, portfolio strategy, architecture change. Particular focus on M&A strategy.
• Partnered with HR consultancy Kinetic to build and sell a bespoke culture change tool - BrightLightTM - which quantified cultural alignment to enable alignment and change
• Consulted with clients and colleagues to establish project objectives, scope and set KPIs in the context of delivering business strategy. Major role in proposal writing and pitch presentations
• Identified insight across business, brand, market, technology and future forecasting. Designed and commissioned quant and qual research where required. Conducted interviews and groups
• Translated insight into strategic territories, to test, prioritise and inform recommendations
• Worked through the implications of strategies across brand, culture, targeting, operations, go-to-market and comms. Supported execution partners and colleagues, especially in design
• Notable projects inc: merger of Misys and D+H to Finastra, repositioning of Credit Suisse, divestment of Cadent from National Grid, merger Vodafone and Idea (India), WPP integration
• Focus on internal and stakeholder engagement, culture and comms through brand creation, transformation, portfolio strategy, architecture change. Particular focus on M&A strategy.
• Partnered with HR consultancy Kinetic to build and sell a bespoke culture change tool - BrightLightTM - which quantified cultural alignment to enable alignment and change
• Consulted with clients and colleagues to establish project objectives, scope and set KPIs in the context of delivering business strategy. Major role in proposal writing and pitch presentations
• Identified insight across business, brand, market, technology and future forecasting. Designed and commissioned quant and qual research where required. Conducted interviews and groups
• Translated insight into strategic territories, to test, prioritise and inform recommendations
• Worked through the implications of strategies across brand, culture, targeting, operations, go-to-market and comms. Supported execution partners and colleagues, especially in design
• Notable projects inc: merger of Misys and D+H to Finastra, repositioning of Credit Suisse, divestment of Cadent from National Grid, merger Vodafone and Idea (India), WPP integration
Design, Business strategy, Writing, Research, Forecasting, Integration, Test, M&A, Architecture, Technology, Transformation, Go, Brand identity
2013 - 2015
job
Strategy Director
Mindshare.
December 2013 - November 2015
Mindshare - Strategy Director
Developed innovative communication solutions to solve business and government challenges. Combined business, culture and customer insight with innovative technology and communications
• Worked with clients, analytics teams and channel experts to diagnose challenges and uncover opportunities. Drew on existing research and commissioned primary quant and qual research
• Mapped audiences and overlaid models of communications including, objectives, roles of communications, and the impact against business objectives
• Managed and collaborated with cross-discipline channel specialists to execute communications
• Set KPIs, collaborated with quant teams to measure and optimise communications
• Facilitated exploration, innovation and co-creation workshops, and client engagements
• Behavioural Economics Champion, applying the field to identify unique ways to approach challenges and create innovative solutions to them. Developed a workshop guide and collaborated with external partners to conduct experiments with Ogilvy Change and Kinetic
• Clients inc: Government (Business Innovation and Skills, Dept, of Education), HSBC, Unilever
Mindshare - Strategy Director
Developed innovative communication solutions to solve business and government challenges. Combined business, culture and customer insight with innovative technology and communications
• Worked with clients, analytics teams and channel experts to diagnose challenges and uncover opportunities. Drew on existing research and commissioned primary quant and qual research
• Mapped audiences and overlaid models of communications including, objectives, roles of communications, and the impact against business objectives
• Managed and collaborated with cross-discipline channel specialists to execute communications
• Set KPIs, collaborated with quant teams to measure and optimise communications
• Facilitated exploration, innovation and co-creation workshops, and client engagements
• Behavioural Economics Champion, applying the field to identify unique ways to approach challenges and create innovative solutions to them. Developed a workshop guide and collaborated with external partners to conduct experiments with Ogilvy Change and Kinetic
• Clients inc: Government (Business Innovation and Skills, Dept, of Education), HSBC, Unilever
Innovation, Research, Analytics, Technology, Workshops, Guide, Workshop
2011 - 2013
job
Strategist
Engine Group.
Central Engine Group and WCRS roles focused on developing cross channel communication strategies, supporting partner agencies to deliver and measure the efficiency and effectiveness of them
• Worked with clients to identify market opportunities, prioritise audiences, products and brands
• Drew on business and consumer research and tools. Facilitated workshops
• Modelled the impact of communications in delivering objectives and customer experiences
• Managed and collaborated with internal and external partners
• Integrated Behavioural Economics, social and business psychology into the agency's work
• Authored marketing thought pieces. Won industry awards, including IPA Effectiveness bronze
• Clients inc: Just Eat, Right Move, Sky, Unilever
• Worked with clients to identify market opportunities, prioritise audiences, products and brands
• Drew on business and consumer research and tools. Facilitated workshops
• Modelled the impact of communications in delivering objectives and customer experiences
• Managed and collaborated with internal and external partners
• Integrated Behavioural Economics, social and business psychology into the agency's work
• Authored marketing thought pieces. Won industry awards, including IPA Effectiveness bronze
• Clients inc: Just Eat, Right Move, Sky, Unilever
Marketing, Research, Workshops, Social
2009 - 2010
job
Executive Search Researcher (primarily Financial Services)
Odgers Berndtson.
Provided top tier investment, retail and private banks with board members and front office employees. Worked with clients and candidates to identify and match needs and support senior colleagues to 'sell'
Retail, Researcher, Support, Office, Search
My education
2006
-
2009
University of Newcastle upon Tyne
BSc, Psychology
BSc, Psychology
Emma's reviews
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