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Highly experienced, creative communications consultant
Alexander Scott
,
Hove, United Kingdom
Experience
Other titles
Skills
I'm offering
A creative and strategic brain. 20 years experience working with major UK charities. Working across all aspects of communications, fundraising, campaigns and brand from primary research, through strategic development to creative execution and delivery.
Specialties: Organisational, brand and communication strategy and planning / award winning campaign execution / fundraising, content development / copywriting and creative / leadership, team training and development.
Specialties: Organisational, brand and communication strategy and planning / award winning campaign execution / fundraising, content development / copywriting and creative / leadership, team training and development.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2016 - ?
freelance
Consultant
alexanderscottconsulting.com.
Working across brand, marketing, fundraising and communications. Clients include:
● Macmillan - brand, communications and campaign development
● Breast Cancer Care - Case for Support and brand narrative
● Samaritans - Case for Support (with Forster Communications)
● Scope - Case for Support
● St Martin-in-the-Fields - Case for Support, fundraising campaign development, brand comms
● Demelza children's hospice - Case for Support, organisational values, brand development
● Grandparents Plus - brand strategy, Case for Support, key messages
● WaterAid - brand management
● Siemens Healthcare - content development
● Macmillan - brand, communications and campaign development
● Breast Cancer Care - Case for Support and brand narrative
● Samaritans - Case for Support (with Forster Communications)
● Scope - Case for Support
● St Martin-in-the-Fields - Case for Support, fundraising campaign development, brand comms
● Demelza children's hospice - Case for Support, organisational values, brand development
● Grandparents Plus - brand strategy, Case for Support, key messages
● WaterAid - brand management
● Siemens Healthcare - content development
Marketing, Fundraising, Content, Management, Content Development, Support, Development, Campaign, Brand identity
2012 - 2016
job
Head of Marketing, Anthony Nolan
anthonynolan.org.
● Develop and lead marketing strategy to increase awareness, supporter engagement and income
● Lead on brand development, management, training and internal understanding
● Accountable for multiple agency and partner relationships across production, insight and media
● Budget and team management
● Ensure all activity is based on insight, research and best practice
● Chair the Brand and Reputation Board
Achievements
● Increased brand awareness, consideration and awareness of issues
● Created five year Communications and Marketing strategy, increasing brand strength and integrated planning and divisional working
● Led organisational rebrand working with multiple agencies. Worked with CEO and trustees and managed multiple agencies, budget and stakeholders
● Managed successful restructure of marketing department
● Award winning brand campaign, increasing donations and support: http://goo.gl/jHCE4L
● Created organisation's first ever multi-channel, above the line brand campaign
● Lead on brand development, management, training and internal understanding
● Accountable for multiple agency and partner relationships across production, insight and media
● Budget and team management
● Ensure all activity is based on insight, research and best practice
● Chair the Brand and Reputation Board
Achievements
● Increased brand awareness, consideration and awareness of issues
● Created five year Communications and Marketing strategy, increasing brand strength and integrated planning and divisional working
● Led organisational rebrand working with multiple agencies. Worked with CEO and trustees and managed multiple agencies, budget and stakeholders
● Managed successful restructure of marketing department
● Award winning brand campaign, increasing donations and support: http://goo.gl/jHCE4L
● Created organisation's first ever multi-channel, above the line brand campaign
Marketing, MArketing Strategy, Research, Training, Budget, Management, Support, Team management, Ceo, Development, Organization, Campaign, Http, Production, LED, Winning
2011 - 2012
job
Head of Brand
Cystic Fibrosis Trust.
cysticfibrosis.org.uk
● Develop new brand to support organisational objectives
● Develop digital strategy to include website, social media and email marketing strategies
● Lead brand and digital teams, including creative studio and digital marketing
● Create and implement strategic marketing plans for brand and digital activity for all audiences
● Develop internal understanding and support for the CF Trust brand and marketing activity
Achievements
● Project managed rebrand and website redesign, increasing awareness of cystic fibrosis, community and supporter engagement and positive coverage of the work of the Trust
● Created digital strategy and campaigns, resulting in stronger engagement with existing supporters and increasing reach to new audiences through social channels
● Created brand management principles, protocols and brand guardians, resulting in improved brand compliance and understanding
● Created and implemented social media strategy
● Develop new brand to support organisational objectives
● Develop digital strategy to include website, social media and email marketing strategies
● Lead brand and digital teams, including creative studio and digital marketing
● Create and implement strategic marketing plans for brand and digital activity for all audiences
● Develop internal understanding and support for the CF Trust brand and marketing activity
Achievements
● Project managed rebrand and website redesign, increasing awareness of cystic fibrosis, community and supporter engagement and positive coverage of the work of the Trust
● Created digital strategy and campaigns, resulting in stronger engagement with existing supporters and increasing reach to new audiences through social channels
● Created brand management principles, protocols and brand guardians, resulting in improved brand compliance and understanding
● Created and implemented social media strategy
Digital Marketing, Social Media, Marketing, Digital Strategy, Email marketing, Management, Website, Compliance, Strategic Marketing, Support, Community, Redesign, Social
2008 - 2011
job
Digital Manager
Harrogate Council.
harrogate.gov.uk
● Strategically develop organisation's use of online media to increase engagement
● Lead on organisation's online marketing and communications, ensuring dynamic and engaging solutions, message consistency and integration across all channels
● Manage portfolio of websites, including CMS, budgets, training and editors and designers
Achievements
● Developed, rolled out organisation's first digital strategy, increasing prominence and understanding of and buy-in to new media throughout senior management
● Produced digital brand guide, web editor guidelines and carried out content audit and review, resulting in strategic use of SEO, accurate and relevance content and increased engagement
● Strategically develop organisation's use of online media to increase engagement
● Lead on organisation's online marketing and communications, ensuring dynamic and engaging solutions, message consistency and integration across all channels
● Manage portfolio of websites, including CMS, budgets, training and editors and designers
Achievements
● Developed, rolled out organisation's first digital strategy, increasing prominence and understanding of and buy-in to new media throughout senior management
● Produced digital brand guide, web editor guidelines and carried out content audit and review, resulting in strategic use of SEO, accurate and relevance content and increased engagement
Integration, Manager, Online, Guide, Audit, Web, Organization, Audit, Management, Seo, Content, Training, CMS, Websites, Online Marketing, Digital Strategy, Marketing
2006 - 2007
job
Website Manager, CIPFA
cipfa.org.uk.
● Manage the development of CIPFA's online portfolio to increase audience, members and maximise online commercial opportunities
● Develop SEO strategies and campaign incentives to increase market share
Achievements
● Implemented website strategy, focusing on integrated marketing, social media and community engagement, resulting in increased membership and take online training
● Develop SEO strategies and campaign incentives to increase market share
Achievements
● Implemented website strategy, focusing on integrated marketing, social media and community engagement, resulting in increased membership and take online training
Social Media, Seo, Marketing, Training, Website, Development, Community, Campaign, Online, Manager, Social
2004 - 2006
job
Managing Editor, NSPCC
nspcc.org.uk.
● Provide strategic leadership and management for NSPCC's online presence to support business objectives.
● Deliver ongoing and campaign developments through a range of digital platforms
● Manage workload, training and governance of web authors
Achievements
● Created and managed digital strategy and brand guide to support business objectives
● Developed content strategy for redesign, including management of content audit, functional requirements and information architecture.\
● Created e-commerce site, including donation system, NSPCC branded goods and auctions, resulting in brand new revenue stream and greatly increasing online donations
Early career:
Website Editor, Age Concern England
Online Editor, BBC
Website Editor, Action on Hearling Loss
Industry activities
Regular speaker at conferences and events, CharityComms mentor and steering group member
● Deliver ongoing and campaign developments through a range of digital platforms
● Manage workload, training and governance of web authors
Achievements
● Created and managed digital strategy and brand guide to support business objectives
● Developed content strategy for redesign, including management of content audit, functional requirements and information architecture.\
● Created e-commerce site, including donation system, NSPCC branded goods and auctions, resulting in brand new revenue stream and greatly increasing online donations
Early career:
Website Editor, Age Concern England
Online Editor, BBC
Website Editor, Action on Hearling Loss
Industry activities
Regular speaker at conferences and events, CharityComms mentor and steering group member
Support, Online, Guide, Information Architecture, Redesign, Campaign, Audit, Web, Content strategy, Speaker, Digital Strategy, Architecture, Website, Audit, Mentor, Leadership, Management, Content, E-commerce, Training
My education
1992
-
1995
Cardiff University
Bachelors, Journalism
Bachelors, Journalism
1985
-
1992
n/a
Secondary, Levels (Minor in Maths)
Secondary, Levels (Minor in Maths)
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