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jobs
Paid Media Analyst
Joone Ly
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
From my first experience as a Digital and IT manager at Circles (France, Paris) to my current position as a Paid Analyst (London), I have improved and become proficient upon valuable skills such as analytical, organization and time management and creativity. Digital marketing campaign creation, report and budget management are areas that I have been dealing for few years and feel comfortable with.
To know me a little bit more: I am friendly, a reliable person who finds easy to work in a team environment: Highly motivated and dynamic, I am keen to learn more but also takes initiatives.
I am looking forward helping companies to build Brand awareness and achieve their digital objectives
To know me a little bit more: I am friendly, a reliable person who finds easy to work in a team environment: Highly motivated and dynamic, I am keen to learn more but also takes initiatives.
I am looking forward helping companies to build Brand awareness and achieve their digital objectives
Markets
United States
(Remote
only)
United Kingdom
Germany
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Fluently
Chinese (Mandarin)
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
job
PAID MEDIA ANALYST
GREENLIGHT LIMITED.
• Strategy and Creation perspective
o Create and set up new paid media campaigns for clients
o Support the PMM/PD in the development of the paid media strategy
o Analyze competition to discover new opportunities and implement relevant
changes
o Prepare analysis for client monthly and quarterly review meetings
• Optimization and Development perspective
o Ensure basic optimization practices
o A/B Testing: Test ad copy, match types and landing pages, analyze results and recommend campaign changes and updates
o Ensure day-to-day operations are aligned with campaign strategies and
commercial goals
o Create and set up new paid media campaigns for clients
o Support the PMM/PD in the development of the paid media strategy
o Analyze competition to discover new opportunities and implement relevant
changes
o Prepare analysis for client monthly and quarterly review meetings
• Optimization and Development perspective
o Ensure basic optimization practices
o A/B Testing: Test ad copy, match types and landing pages, analyze results and recommend campaign changes and updates
o Ensure day-to-day operations are aligned with campaign strategies and
commercial goals
Test, Landing pages, Analyst, Support, Development, Testing, Campaign, UP, Basic
2017 - 2018
job
RETAIL ACCOUNT MANAGER
FLIXMEDIA.
Deliver the Retail Engagement strategy: Grow, develop & maintain relationships with retailers
Retail, Account Manager, Manager
2016 - 2017
job
ONLINE ACQUISITION PROJECT MANAGER
FNAC DARTY.
• Strategy and Creation perspective
o Ensure sales results in line with PPC budget
o Setup, measure and report on the performance of PPC campaigns
o Setup all Trade Marketing campaigns (Samsung, Huawei, Bose )
o Report to the Marketing Manager
o Ensure sales results in line with PPC budget
o Setup, measure and report on the performance of PPC campaigns
o Setup all Trade Marketing campaigns (Samsung, Huawei, Bose )
o Report to the Marketing Manager
Marketing, PPC, Project Manager, Budget, Sales, Online, Manager
2014 - 2016
job
DIGITAL AND IT PROJECT MANAGER
CIRCLES FRANCE.
• IT/Application part
o Support team members with IT tools and help them to build accurate reports and dashboards for internal and external reporting (Salesforce)
o Manages day-to-day issues and maintenance of the Salesforce tools
o Participate in the IT Committee to report and explain the business requests and integrate them in the Global IT plan
o Advocates for and contributes to the implementation and adoption of IT tools
(Salesforce, Domo ) within the organization
o Creates training materials/ documentation
• Digital part
o Makes improvement recommendations on digital aspects that assist the business in achieving its goals and objectives, leveraging best practices
o Contribute to generate leads through different channels
o Digital asset Management: Website - Application - Social networks
o Participate with the Marketing team to create Newsletter and report
o Satisfaction surveys: Create NPS survey / analyze feedbacks
Google Tools
Google Search Ads
o Support team members with IT tools and help them to build accurate reports and dashboards for internal and external reporting (Salesforce)
o Manages day-to-day issues and maintenance of the Salesforce tools
o Participate in the IT Committee to report and explain the business requests and integrate them in the Global IT plan
o Advocates for and contributes to the implementation and adoption of IT tools
(Salesforce, Domo ) within the organization
o Creates training materials/ documentation
• Digital part
o Makes improvement recommendations on digital aspects that assist the business in achieving its goals and objectives, leveraging best practices
o Contribute to generate leads through different channels
o Digital asset Management: Website - Application - Social networks
o Participate with the Marketing team to create Newsletter and report
o Satisfaction surveys: Create NPS survey / analyze feedbacks
Google Tools
Google Search Ads
Support, Social, Manager, Google, ADS, Search, Implementation, Surveys, Asset Management, Marketing, It, Website, Management, Salesforce, Project Manager, Training, IT Project Manager
My education
2012
-
2014
INSEEC PARIS
Master's degree, Master of Science Commercial Engineering & Project Management
Master's degree, Master of Science Commercial Engineering & Project Management
2008
-
2011
Paris University 12
Bachelor's degree, International trade
Bachelor's degree, International trade
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