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Creative Director
Felipe Juan-Hofer
,
Wien, Austria
Experience
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I'm offering
I am a bilingual, native British English speaking Creative Director (Art & Copy in English, Art only in German) living in Vienna, Austria. I have over 30 years of high level experience leading teams of 5 to 30 in Great Britain, Germany, Austria and Spain, carrying out print, web and app (UX, UI) design.
I have alternated between being a CD for advertising agencies and magazine CD for publishing houses but am very open to alternatives. My work has covered B2B, B2C, corporate publishing, financial, industrial, pharma, auto, consumer durables, FMCG and a considerable amount of luxury.
Currently working for a variety of international and local clients, the largest of which includes a Chinese manufacturer for whom I’ve covered all creative areas for their multiple product launches worldwide including branding, advertising & marketing material, website, app, exhibition stand in Shanghai and the complete social media gamut, all in English, German and Mandarin.
I am a passionate lecturer, who enjoys to share my 30 years of experience with students and professionals. With the time left I consult for Start-ups on their journeys, giving them the creative support they need one step at a time. I trade a small foreign currency account mainly in EUR/USD swing trades for my own personal fun or misery. I play electric guitar, am a member of the Hamburg, indie band “Still Searching” and am recovering from an expensive blind spot for Alfa Romeos.
Contact me: ********@******.***
I have alternated between being a CD for advertising agencies and magazine CD for publishing houses but am very open to alternatives. My work has covered B2B, B2C, corporate publishing, financial, industrial, pharma, auto, consumer durables, FMCG and a considerable amount of luxury.
Currently working for a variety of international and local clients, the largest of which includes a Chinese manufacturer for whom I’ve covered all creative areas for their multiple product launches worldwide including branding, advertising & marketing material, website, app, exhibition stand in Shanghai and the complete social media gamut, all in English, German and Mandarin.
I am a passionate lecturer, who enjoys to share my 30 years of experience with students and professionals. With the time left I consult for Start-ups on their journeys, giving them the creative support they need one step at a time. I trade a small foreign currency account mainly in EUR/USD swing trades for my own personal fun or misery. I play electric guitar, am a member of the Hamburg, indie band “Still Searching” and am recovering from an expensive blind spot for Alfa Romeos.
Contact me: ********@******.***
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
German
Fluently
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - ?
freelance
Freelance Creative Director
Felipe Juan-Hofer Creative Services.
Austria
Freelance Creative Director (Art & Copy in English)
Currently working for a variety of international and local clients,
covering all creative areas including branding, advertising &
marketing material, website, app, exhibition stands and the complete social media gamut. A separate portfolio of this is
available in person.
Freelance Creative Director (Art & Copy in English)
Currently working for a variety of international and local clients,
covering all creative areas including branding, advertising &
marketing material, website, app, exhibition stands and the complete social media gamut. A separate portfolio of this is
available in person.
Social Media, Marketing, Branding, Advertising, Website, International, App, Social
2012 - 2015
job
Creative Director (Art)
Falstaff Verlag Gmbh.
Falstaff is the leading wine, gourmet and luxury lifestyle
magazine in Austria and Germany with accompanying
wine, restaurant, hotel guides plus multiple gourmet events.
Rebuilding and leading a small team of 7 designers I was
directly responsible for:
The 2013 redesign of the main Falstaff monthly magazine.
The visual concept, design and launch of Falstaff Living, a
luxury architecture, interior design magazine.
The visual concept, design and launch of Falstaff Russia an exclusive guide to Austria for Russian tourists in Russian.
The visual concept, design and launch of Falstaff Man's World an luxury men's magazine.
The design and visualizations for the marketing, advertising and promotion of the above.
magazine in Austria and Germany with accompanying
wine, restaurant, hotel guides plus multiple gourmet events.
Rebuilding and leading a small team of 7 designers I was
directly responsible for:
The 2013 redesign of the main Falstaff monthly magazine.
The visual concept, design and launch of Falstaff Living, a
luxury architecture, interior design magazine.
The visual concept, design and launch of Falstaff Russia an exclusive guide to Austria for Russian tourists in Russian.
The visual concept, design and launch of Falstaff Man's World an luxury men's magazine.
The design and visualizations for the marketing, advertising and promotion of the above.
Design, Marketing, Advertising, Architecture, Interior, Russian, Redesign, Guide, Gourmet
2009 - 2012
job
Creative Director (Art & Copy in English), Head of Marketing
Juwi MacMillan Group Gmbh.
Advertising
Juwi MacMillan is a full service, crossmedia health care
agency with 150 employees. The largest advertsing agency in Germany and with it's European network of partner agencies,
Eunoma, one of the largest advertsing agencies in Europe at the time. Fortune 500 clients including GSK, Novartis, Merck
Serono, Linde Gas and AstraZeneca with multiple brands in multiple therapeutic areas.
Juwi MacMillan was split in to 3 divisions: Medical, Marketing and IT. I was in charge of the Marketing division and brought
in to position Juwi MacMillan's creative reputation along side
its renowned medical and technical expertise. The department of over 22 employees (plus externals) was responsible for all
concepts and strategies both online and offline, working as
global lead agency or local adapter for Germany and other
European countries. Our work covered all marketing channels
including the full gamut of advertising, print, exhibitions/
conferences materials, complex database driven web sites
(both B2B and B2C), eLearning tools (both internal and external), smart phone applications and state of the art iPad
application solutions to the exacting and highly regulated
standards of the pharmaceutical industry.
In my tenure and through the finance crisis, Juwi MacMillan
enjoyed annual growth of over 15%, established a reputation for world class creative solutions delivered in ever changing
deadline and budget environments and consolidated
long term client retention through top quality service and organisation. Key creative wins were a rostering process that
allowed us to be one of only 6 agencies globally for GSK, the launch of Orion's Vantas in Germany and then Europe,
multiple brands for AstraZeneca, Chiesi, Roche's Herceptin, the
re-launch of Celgene's Revlimid and Abbott's Kaletra 10 year
promotion. On top of my role as CD/Head of Marketing I was also the key account director for BSN Medical's global media
asset center, new corporate design and all internet & intranet
websites worldwide.
Juwi MacMillan is a full service, crossmedia health care
agency with 150 employees. The largest advertsing agency in Germany and with it's European network of partner agencies,
Eunoma, one of the largest advertsing agencies in Europe at the time. Fortune 500 clients including GSK, Novartis, Merck
Serono, Linde Gas and AstraZeneca with multiple brands in multiple therapeutic areas.
Juwi MacMillan was split in to 3 divisions: Medical, Marketing and IT. I was in charge of the Marketing division and brought
in to position Juwi MacMillan's creative reputation along side
its renowned medical and technical expertise. The department of over 22 employees (plus externals) was responsible for all
concepts and strategies both online and offline, working as
global lead agency or local adapter for Germany and other
European countries. Our work covered all marketing channels
including the full gamut of advertising, print, exhibitions/
conferences materials, complex database driven web sites
(both B2B and B2C), eLearning tools (both internal and external), smart phone applications and state of the art iPad
application solutions to the exacting and highly regulated
standards of the pharmaceutical industry.
In my tenure and through the finance crisis, Juwi MacMillan
enjoyed annual growth of over 15%, established a reputation for world class creative solutions delivered in ever changing
deadline and budget environments and consolidated
long term client retention through top quality service and organisation. Key creative wins were a rostering process that
allowed us to be one of only 6 agencies globally for GSK, the launch of Orion's Vantas in Germany and then Europe,
multiple brands for AstraZeneca, Chiesi, Roche's Herceptin, the
re-launch of Celgene's Revlimid and Abbott's Kaletra 10 year
promotion. On top of my role as CD/Head of Marketing I was also the key account director for BSN Medical's global media
asset center, new corporate design and all internet & intranet
websites worldwide.
It, Online, Retention, Internet, Web, Organization, Health, Growth, B2C, Finance, Service, Design, Pharmaceutical, Network, B2B, Budget, Print, Database, Advertising, Websites, Marketing
2007 - 2009
job
Creative Director (Art)
Verlagsgruppe NEWS, Top-Media Gmbh.
After running successfully the new business graphic team I was
given all 4 internal creative teams. Co-ordinating 25 designers
plus freelancers I was responsible for the visual concepts and layouts of all image and sales activities for Verlagsgruppe
NEWS and its 15 magazines plus Internet portal. I developed and maintained operative job tracking systems and with 3
Art Directors organised the department's workflow. Leading,
supervising and advising the teams from brainstorming through generation of ideas, concepts, photography,
typography, layout, image processing, repro to the production of print PDFs or online files.
The Teams:
New business: concept and layout of advertisements,
advertorials, creation of basis layouts, magazine mutations
as well as the production of specials and extras. Adaption of customer campaigns and creation of new business pitches/
annual customer presentations.
B2B marketing/event: concept, development and production of corporate designs, our B2B advertising campaigns,
promotional literature and sales material for VGN and all
15 Magazines. Concept and layout of integrated print and multimedia stages, shows and exhibition stands for events
such as "Magazin Award" and "Medien Messe".
Reader & subscription marketing: concept, development and production of corporate designs, B2C advertising, newsagent
POS material, magazine notices (out now!), subscription offers and marketing cooperations.
Multimedia: concept, development and creation of multimedia products for new business, B2B/event and B2C
including film/video, web sites (eg. www.alfred-worm-preis.at),
flash-animations, interactive PDFs and D-Mail.
given all 4 internal creative teams. Co-ordinating 25 designers
plus freelancers I was responsible for the visual concepts and layouts of all image and sales activities for Verlagsgruppe
NEWS and its 15 magazines plus Internet portal. I developed and maintained operative job tracking systems and with 3
Art Directors organised the department's workflow. Leading,
supervising and advising the teams from brainstorming through generation of ideas, concepts, photography,
typography, layout, image processing, repro to the production of print PDFs or online files.
The Teams:
New business: concept and layout of advertisements,
advertorials, creation of basis layouts, magazine mutations
as well as the production of specials and extras. Adaption of customer campaigns and creation of new business pitches/
annual customer presentations.
B2B marketing/event: concept, development and production of corporate designs, our B2B advertising campaigns,
promotional literature and sales material for VGN and all
15 Magazines. Concept and layout of integrated print and multimedia stages, shows and exhibition stands for events
such as "Magazin Award" and "Medien Messe".
Reader & subscription marketing: concept, development and production of corporate designs, B2C advertising, newsagent
POS material, magazine notices (out now!), subscription offers and marketing cooperations.
Multimedia: concept, development and creation of multimedia products for new business, B2B/event and B2C
including film/video, web sites (eg. www.alfred-worm-preis.at),
flash-animations, interactive PDFs and D-Mail.
Pos, Processing, Portal, Online, Production, Brainstorming, Advertorials, Internet, Workflow, Web, Flash, Development, Layout, B2C, Sales, B2B, Photography, Movie, Event, Print, Advertising, B2B Marketing, Video, Marketing
1997 - 2001
job
Creative (Art) and Managing Director
Relocating to continental.
Europe to broaden my
experience further I took on a variety of clients including
golf, mountaineering and sport & motorbike clothing. One
client grew to take most of my time - Opening English
School (turnover $ 90 million, 160 schools in 5 countries). I
produced their entire visual teaching curriculum for Europe from beginners to business English for adults. The main
medium exploited were cartoons. Using a 'Marvel' comic style
I produced hundreds of scenes to communicate complex
grammatical and cultural meanings in a new and dynamic way.
experience further I took on a variety of clients including
golf, mountaineering and sport & motorbike clothing. One
client grew to take most of my time - Opening English
School (turnover $ 90 million, 160 schools in 5 countries). I
produced their entire visual teaching curriculum for Europe from beginners to business English for adults. The main
medium exploited were cartoons. Using a 'Marvel' comic style
I produced hundreds of scenes to communicate complex
grammatical and cultural meanings in a new and dynamic way.
Sport, Teaching
1997 - 1997
job
Creative (Art) and Managing Director
Hodsons wishing to pursue non-agency.
With my partner at Hodsons wishing to pursue non-agency
activities I sold my share in Hodsons and formed Spirit Level
Creative & Media taking Ash & Co (local surveyors) and Jones Lang Wootton (international property consultants)
with me and acquiring Alfa Laval (industrial and farming) and Commercial (Stationery). Spirit Level covered more varied
work in general business to business and retail using freelance
copy and technical writing. At the same time, I embraced
new digital media (web, CD roms etc.) that were emerging at the time and began the process of assimilating these new
technologies and software with a solid background in hard
copy design and print.
activities I sold my share in Hodsons and formed Spirit Level
Creative & Media taking Ash & Co (local surveyors) and Jones Lang Wootton (international property consultants)
with me and acquiring Alfa Laval (industrial and farming) and Commercial (Stationery). Spirit Level covered more varied
work in general business to business and retail using freelance
copy and technical writing. At the same time, I embraced
new digital media (web, CD roms etc.) that were emerging at the time and began the process of assimilating these new
technologies and software with a solid background in hard
copy design and print.
Design, Writing, Print, Retail, Software, International, SOLID, Web, ME
1988 - 1990
job
Marketing and Advertising Manager
Richmond House Publishing Ltd.
Responsible for marketing, advertising and book sales for 'The
British Theatre Directory', 'Artists & Agents' and 'The Travel
Managers Yearbook' plus advertisement and sponsorship sales for an annual conference with its accompanying program.
The position also encompassed design, promotion, publicity,
direct mail and some media buying.
British Theatre Directory', 'Artists & Agents' and 'The Travel
Managers Yearbook' plus advertisement and sponsorship sales for an annual conference with its accompanying program.
The position also encompassed design, promotion, publicity,
direct mail and some media buying.
Design, Marketing, Advertising, SoMe, Sales, Sponsorship, Manager
1984 - 1988
job
Musician
Art College.
After completing Art College I indulged in a career as a
guitarist in London, working with approximately 10 bands
over the period, playing many London venues including the
Rock Garden, The Mean Fiddler and the London School of Economics.
guitarist in London, working with approximately 10 bands
over the period, playing many London venues including the
Rock Garden, The Mean Fiddler and the London School of Economics.
Guitarist
My education
Radyr Comprehensive School
OLevels, Design
OLevels, Design
Howard Gardens Art College
Unspecified, Dissertation
Unspecified, Dissertation
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