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Senior
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0
jobs
Experienced in developing website and digital marketing strategies using PPC, SEO, SEM
Gaurav Dwivedi
,
london, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a Certified ITIL4(Foundation) certified and Certified Business Analysis Practitioner(CBAP) Operations professional
with 10+ years of progressive experience with demonstrated results in positions of considerable responsibility. As a Digital
Marketing Manager overseeing all aspects of advertising trafficking including campaign launch, delivery and optimizations.
Ongoing, also manage display ad campaign delivery, troubleshoot and QA creative and technical issues and supply detailed
campaign analysis to the AM team. Experienced in developing strong & innovative digital marketing strategies using PPC,
SEO, SEM and other techniques to attract traffic to the companies website and increasing awareness of company's products
and services.
with 10+ years of progressive experience with demonstrated results in positions of considerable responsibility. As a Digital
Marketing Manager overseeing all aspects of advertising trafficking including campaign launch, delivery and optimizations.
Ongoing, also manage display ad campaign delivery, troubleshoot and QA creative and technical issues and supply detailed
campaign analysis to the AM team. Experienced in developing strong & innovative digital marketing strategies using PPC,
SEO, SEM and other techniques to attract traffic to the companies website and increasing awareness of company's products
and services.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
Digital Marketing Specialist
VisionTrade Ltd.
Role and Responsibilities
o Generate B2B lead for the various companies specialised in a very Niche Market which includes Manufacturers, Pack-
aging Industries, Oil & Gas Companies using LinkedIn and Google Adwords Marketing, also Supporting the Marketing
Department across a variety of branding, awareness and lead generation projects using digital marketing channels
o Helped in setting up and running PPC campaigns for multiple clients on a variety of search engines and platforms, in-
cluding, but not limited to Google, Display, Bing, Facebook, Twitter and YouTube.
o Worked on Zoho CRM to analyse data, campaign performance, and assigning leads using HubSpot and ran e-mail mar-
keting campaign on Marketing Cloud of SalesForce.
o Off Page SEO like Business listing, Directory Submission and Social Booking-marking.
o On Site Optimisation of metadata, installation of analytics and web tools for Business Analysis for ROI Analysis and Data Interpretation for Sales Funnel Optimization using combination of Reporting Tools to allow monitoring.
o Also managed website updates and landing page creation for multiple clients and developed and executed successful
SEO strategies by finding Broken Links, Errors and Redirects, Audit hreflang Attributes, Discover Duplicate pages, cus-
tom extractions and crawl configurations.
o Responsible for Keyword research and Sitemap generation and submissions for indexing, finding missing, non index-
able and orphan pages, save crawls and uploading, rendering(Javascript), custom robots.txt, Structured Data and Valida-
tion.
o Usage of Multiple SEO tools to analyse website like Google Analytics, SEMrush, Sitebulb, Screaming Frog, Google
Search Console, Etc.
o Generate B2B lead for the various companies specialised in a very Niche Market which includes Manufacturers, Pack-
aging Industries, Oil & Gas Companies using LinkedIn and Google Adwords Marketing, also Supporting the Marketing
Department across a variety of branding, awareness and lead generation projects using digital marketing channels
o Helped in setting up and running PPC campaigns for multiple clients on a variety of search engines and platforms, in-
cluding, but not limited to Google, Display, Bing, Facebook, Twitter and YouTube.
o Worked on Zoho CRM to analyse data, campaign performance, and assigning leads using HubSpot and ran e-mail mar-
keting campaign on Marketing Cloud of SalesForce.
o Off Page SEO like Business listing, Directory Submission and Social Booking-marking.
o On Site Optimisation of metadata, installation of analytics and web tools for Business Analysis for ROI Analysis and Data Interpretation for Sales Funnel Optimization using combination of Reporting Tools to allow monitoring.
o Also managed website updates and landing page creation for multiple clients and developed and executed successful
SEO strategies by finding Broken Links, Errors and Redirects, Audit hreflang Attributes, Discover Duplicate pages, cus-
tom extractions and crawl configurations.
o Responsible for Keyword research and Sitemap generation and submissions for indexing, finding missing, non index-
able and orphan pages, save crawls and uploading, rendering(Javascript), custom robots.txt, Structured Data and Valida-
tion.
o Usage of Multiple SEO tools to analyse website like Google Analytics, SEMrush, Sitebulb, Screaming Frog, Google
Search Console, Etc.
Google, Optimization, Analytics, Sales, Website, Youtube, Twitter, Hubspot, KEYWORD RESEARCH, Monitoring, Rendering, Web, Search, Campaign, Zoho CRM, Booking, Audit, UP, Social, Zoho, B2B, Javascript, Marketing, Seo, Branding, Google analytics, Google adwords, CRM, Business Analysis, Research, Digital Marketing, Facebook, PPC, Adwords, Cloud, Audit, Salesforce, Linkedin, ROI
2015 - 2019
job
Digital Marketing Manager
Players Plate.
Role & Responsibilities
o Develop the overall plan for digital marketing initiatives and work closely with the team to deliver the monthly, quarter-
ly and yearly plans for customer acquisition and undertake quarterly PPC audits.
o Worked closely with the Directors to develop the PPC strategy for western Europe and oversee its implementation, also
managed planning, forecasting and reconciliations.
o Drive organic roadmap to build a healthy mix of paid and organic acquisition for Google Shopping, Bing Shopping,
Facebook DPA, Adwords and Google Feeds. Also worked on Display advertising(banner creation using PhotoShop) and Re-marketing.
o Synchronising social content with marketing campaigns such as: sales promotions, launch of new event dates, VIP invi-
tations and pre, during and post event communications to drive B2B and B2C market. Also was responsible to provide
expert advice on Social Media handling and for running Email campaigns on MailChimp and Dynamics 365.
o Work on funnel optimization (through landing page optimization and working with the Sales team) to improve relevance
and improve conversion rates using their internal CRM and Insightly CRM for workflow automation and send, track and save emails.
o Review website structure, HTML, layout and propose the way forward to drive traffic including organic SEO and PPC
(both own's website and Extranet, partners' website)
o Develop the overall plan for digital marketing initiatives and work closely with the team to deliver the monthly, quarter-
ly and yearly plans for customer acquisition and undertake quarterly PPC audits.
o Worked closely with the Directors to develop the PPC strategy for western Europe and oversee its implementation, also
managed planning, forecasting and reconciliations.
o Drive organic roadmap to build a healthy mix of paid and organic acquisition for Google Shopping, Bing Shopping,
Facebook DPA, Adwords and Google Feeds. Also worked on Display advertising(banner creation using PhotoShop) and Re-marketing.
o Synchronising social content with marketing campaigns such as: sales promotions, launch of new event dates, VIP invi-
tations and pre, during and post event communications to drive B2B and B2C market. Also was responsible to provide
expert advice on Social Media handling and for running Email campaigns on MailChimp and Dynamics 365.
o Work on funnel optimization (through landing page optimization and working with the Sales team) to improve relevance
and improve conversion rates using their internal CRM and Insightly CRM for workflow automation and send, track and save emails.
o Review website structure, HTML, layout and propose the way forward to drive traffic including organic SEO and PPC
(both own's website and Extranet, partners' website)
Adwords, Social, Manager, Google, Banner, Implementation, Workflow, Google shopping, Website, Dynamics 365, Sales, Content, Event, Mailchimp, Automation, Digital Marketing, B2C, Forecasting, PPC, Facebook, B2B, CRM, HTML/CSS/Javascript, Advertising, Layout, Seo, Html, Marketing, Social Media
2014 - 2015
job
o Design, develop and maintain web-based business process and database applications
unknown.
➢ Worked as Business Development Manager in Prism System & Services, GOA (from Nov 2014 to Oct 2015)
Role & Responsibilities
o Design, develop and maintain web-based business process and database applications.
o Work closely with Corporate Marketing to design and execute pre-agreed strategies built around developing new busi-
ness growth.
o Analyze, define and document system requirements for data, workflow, logical processes, interfaces with other systems,
auditing, reporting requirements and production configuration.
o Open business development dialogs with strategic customers. Particular interest is to build a few large strategic accounts and analyze code for problem resolution and performance optimizations.
o Identify and attend trade shows and other business functions to keep abreast of developments in the marketplace, to find
potential new business and Drive "Request for quote" process with new prospects.
Role & Responsibilities
o Design, develop and maintain web-based business process and database applications.
o Work closely with Corporate Marketing to design and execute pre-agreed strategies built around developing new busi-
ness growth.
o Analyze, define and document system requirements for data, workflow, logical processes, interfaces with other systems,
auditing, reporting requirements and production configuration.
o Open business development dialogs with strategic customers. Particular interest is to build a few large strategic accounts and analyze code for problem resolution and performance optimizations.
o Identify and attend trade shows and other business functions to keep abreast of developments in the marketplace, to find
potential new business and Drive "Request for quote" process with new prospects.
Marketing, Design, Business development, Database, Workflow, Growth, Development, Web, Production, Manager, Processes
2013 - 2014
job
Production Support Analyst
IBM India Pvt Ltd.
Role & Responsibilities
o Customer Service Activities: Provide strong customer service for internal IT teams as well as Business Partners. Work
closely with the Server and Networking teams.
o Image Development Activities: Create, test and develop current Workstation images. Test, evaluate, and package soft-
ware and applications for workstation distribution.
o Team Leadership Activities: Lead team on established methodology as well as new team initiatives. Key role in ensur-
ing that the team meets timelines and objectives provided by the business. Mentor and train the other Desktop Engineer-
ing Team members.
o Database Support:
* Coordinate with team members to perform database programming based on project requirements.
* Assist in planning and implementing the data integration and data migration activities.
* Provide valid inputs in database architectural discussions.
* Assist in identifying process improvements for database performance, reliability and stability.
* Troubleshoot complex database issues in a timely fashion.
o Deployment Activities: Responsible for successful deployment and upgrades of workstations and virtual environments.
o Systems Administration Activities: Perform computer management and system administration activities.
o Customer Service Activities: Provide strong customer service for internal IT teams as well as Business Partners. Work
closely with the Server and Networking teams.
o Image Development Activities: Create, test and develop current Workstation images. Test, evaluate, and package soft-
ware and applications for workstation distribution.
o Team Leadership Activities: Lead team on established methodology as well as new team initiatives. Key role in ensur-
ing that the team meets timelines and objectives provided by the business. Mentor and train the other Desktop Engineer-
ing Team members.
o Database Support:
* Coordinate with team members to perform database programming based on project requirements.
* Assist in planning and implementing the data integration and data migration activities.
* Provide valid inputs in database architectural discussions.
* Assist in identifying process improvements for database performance, reliability and stability.
* Troubleshoot complex database issues in a timely fashion.
o Deployment Activities: Responsible for successful deployment and upgrades of workstations and virtual environments.
o Systems Administration Activities: Perform computer management and system administration activities.
Integration, Production, Server, Development, Analyst, Support, It, Service, System administration, Test, Administration, Customer service, Management, Leadership, Mentor, Deployment, Fashion, Database, Team Leadership, Networking
2013 - 2013
job
System & Network Administrator
Dynacons System & Solutions.
Role & Responsibilities
o Install, upgrade, support and troubleshoot Enterprise Applications hosted on Windows Server 2000/2003/2008
o Interact with numerous computer platforms in a multi-layered client server environment
o Ensure desktop computers interconnect seamlessly with diverse systems including associated validation systems, file
servers, email servers, application servers, and administrative systems.
o Responsible for monitoring, operating, managing, troubleshooting and restoring to service any terminal service client,
personal computers (PC) or notebooks that has authorized access to the network.
o Maintain adequate knowledge of operating systems and application software used to provide a high level of support.
o Install, upgrade, support and troubleshoot Enterprise Applications hosted on Windows Server 2000/2003/2008
o Interact with numerous computer platforms in a multi-layered client server environment
o Ensure desktop computers interconnect seamlessly with diverse systems including associated validation systems, file
servers, email servers, application servers, and administrative systems.
o Responsible for monitoring, operating, managing, troubleshooting and restoring to service any terminal service client,
personal computers (PC) or notebooks that has authorized access to the network.
o Maintain adequate knowledge of operating systems and application software used to provide a high level of support.
Windows server, Windows, Service, Network, Support, Monitoring, Software, Server, PC, Administrator, Enterprise
My education
JSS Mahavidyapeethas Sri Jayachamarajendra College of Engineering Mysore India
Bachelors, Electronics & Instrumentation
Bachelors, Electronics & Instrumentation
Visvesvaraya Technological University
N/a, N/a
N/a, N/a
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