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Illustrator and Creative Writer
Alice Wheeler
,
Oxford, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an experienced content manager specialising in creative strategy and illustration. I have a track record of exceptional client management and financial performance for both print and digital products. As a storyteller, I enjoy creating narratives across various media types, for differing audiences.
I am currently taking on freelance illustration and creative writing projects.
Recent projects include branding for Level at Superunion and Content strategy/creative for Maxis at FITCH.
I am currently taking on freelance illustration and creative writing projects.
Recent projects include branding for Level at Superunion and Content strategy/creative for Maxis at FITCH.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Creative Director
Superunion/FITCH Design.
Clients: Honor/ Moschino, Level, Nord Anglia, Maxis.
Design, Content, Creative content, Creative Strategy, Content Strategy, Branding, Brand identity
2018 - 2019
job
Content Director
Grey Group.
Grey Group.
At Grey I was responsible for:
• Establishing/ shaping capability to develop effective content strategy and creative
• Producing creative in response to briefs; facilitating proactive pitches and new business opportunities
• Being a vocal advocate internally and with clients to explore and experiment with less traditional approaches to communications through proposals/POVs that increase conversion to diversify digital creative assets, BIC case sharing and training
• Developing a body of work that can be leveraged to open standalone content opportunities and grow beyond existing/usual client relationships and briefs
• Using research, 3rd party data, behavioural, cultural and media insights to develop compelling content strategy across media channels and with a variety of partners to help achieve a brand’s objectives across key audiences
Clients include Google, HKTB, HSBC, AIA, Dior, Carlsberg,Tuborg, Riot Games and more.
London South Bank University
• Establishing/ shaping capability to develop effective content strategy and creative
• Producing creative in response to briefs; facilitating proactive pitches and new business opportunities
• Being a vocal advocate internally and with clients to explore and experiment with less traditional approaches to communications through proposals/POVs that increase conversion to diversify digital creative assets, BIC case sharing and training
• Developing a body of work that can be leveraged to open standalone content opportunities and grow beyond existing/usual client relationships and briefs
• Using research, 3rd party data, behavioural, cultural and media insights to develop compelling content strategy across media channels and with a variety of partners to help achieve a brand’s objectives across key audiences
Clients include Google, HKTB, HSBC, AIA, Dior, Carlsberg,Tuborg, Riot Games and more.
Content Strategy, Creative Strategy, Branding, Brand identity, Digital design, Graphic design
2017 - 2018
job
Head of Content Lab
Haymarket Media Group.
Executive with full P&L and commercial responsibility. I directed a team to produce editorial content, engagement solutions, design/branding, research and events for clients across multiple media verticals. This branded media amplified messages and drove deeper engagement with audiences. I was responsible for all key accounts and lead the proactive pitch to current and targeted clients. I created the commercial strategy for Campaign and CEI brands as well as new business ideas for Content Lab.
Work highlights:
* Women Leading Change Conference/Awards
* Campaign360
* WE Communications: Brands in Motion
* Tencent Mind Awards
* RhythmOne product launch series
* ‘Programmatic Maestros’ podcast series, The Trade Desk
* HKTDC: Marketing Pulse Other clients include: Google, GroupM, Accenture, Essence, Mindshare, Edelman, DDB, William Leas Tag, Dentsu Aegis Network, Publicis, Alibaba, Snapchat, Fox Networks and many more.
* Women Leading Change Conference/Awards
* Campaign360
* WE Communications: Brands in Motion
* Tencent Mind Awards
* RhythmOne product launch series
* ‘Programmatic Maestros’ podcast series, The Trade Desk
* HKTDC: Marketing Pulse Other clients include: Google, GroupM, Accenture, Essence, Mindshare, Edelman, DDB, William Leas Tag, Dentsu Aegis Network, Publicis, Alibaba, Snapchat, Fox Networks and many more.
Content marketing, Content Strategy, Branding, Brand identity, Graphic design, Visual identity, Web design, Logo Design
My education
2016
-
2017
Northwestern University
Content Strategy, N/a
Content Strategy, N/a
2011
-
2014
London South Bank University
BSc, English with Creative Writing
BSc, English with Creative Writing
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