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Senior
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1
jobs
Senior brand consultant, specialising in market research and behaviour change
Eliza Preston
,
London, United Kingdom
Experience
Skills
I'm offering
I’m never-not-fascinated by people – their stories, their values, their behaviour, their relationships. I was lucky to find a use for this interest in insight and strategy roles in advertising, then branding, and most recently in a sustainable business consultancy. I have applied my human curiosity and masters-level training in anthropology and psychology to help businesses connect and respond to the needs and values of the people around them.
Over the past ten years, I have worked across the gamut of sectors, from healthcare to FMCG, Government to leisure, charitable to financial. Whether developing an innovation platform or a behaviour-change programme, renovating brand strategy or innovating service design, I bring a versatile approach to research design and balance creativity with commercial pragmatism in turning insight into action.
Previous clients include; O2, Coca Cola, RBS, Public Health England, The Bill and Melinda Gates Foundation, Wellcome Trust, Avon, Heathrow, P&G, Nike, Sainsbury's, Virgin Active, Durex, Rio Tinto.
Over the past ten years, I have worked across the gamut of sectors, from healthcare to FMCG, Government to leisure, charitable to financial. Whether developing an innovation platform or a behaviour-change programme, renovating brand strategy or innovating service design, I bring a versatile approach to research design and balance creativity with commercial pragmatism in turning insight into action.
Previous clients include; O2, Coca Cola, RBS, Public Health England, The Bill and Melinda Gates Foundation, Wellcome Trust, Avon, Heathrow, P&G, Nike, Sainsbury's, Virgin Active, Durex, Rio Tinto.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My education
2018
-
2021
Regents University London
MA, Psychotherapy and Counselling
MA, Psychotherapy and Counselling
2015
-
2016
City University of London
Postgraduate Certificiate, Counselling Psychology
Postgraduate Certificiate, Counselling Psychology
2007
-
2010
University of Oxford
BA (Hons), Archaeology and Anthropology
BA (Hons), Archaeology and Anthropology
Eliza's reviews
Brand strategist/planner with experience of creating insight for workshops - ASAP
4 years ago
Very attentive, professional and great to work with - thank you.
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