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Senior brand consultant, specialising in market research and behaviour change

Eliza Preston , London, United Kingdom


10 - 14 years


Market research Focus Group Moderation and Analysis Customer interviews Copywriting Communication + 12 more

I'm offering

I’m never-not-fascinated by people – their stories, their values, their behaviour, their relationships. I was lucky to find a use for this interest in insight and strategy roles in advertising, then branding, and most recently in a sustainable business consultancy. I have applied my human curiosity and masters-level training in anthropology and psychology to help businesses connect and respond to the needs and values of the people around them.

Over the past ten years, I have worked across the gamut of sectors, from healthcare to FMCG, Government to leisure, charitable to financial. Whether developing an innovation platform or a behaviour-change programme, renovating brand strategy or innovating service design, I bring a versatile approach to research design and balance creativity with commercial pragmatism in turning insight into action.

Previous clients include; O2, Coca Cola, RBS, Public Health England, The Bill and Melinda Gates Foundation, Wellcome Trust, Avon, Heathrow, P&G, Nike, Sainsbury's, Virgin Active, Durex, Rio Tinto.


United Kingdom

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Ready for

  Smaller project
  Larger project
  Ongoing relation / part-time


Typically available right away

My education

Elizas reviews

Brand strategist/planner with experience of creating insight for workshops - ASAP
2 years ago

Very attentive, professional and great to work with - thank you.

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