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jobs
Daniel Hall
,
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
Ready for
My experience
2017 - ?
job
Global Strategic Planning Manager - Innovation
William Grant & Sons.
Planning lead on WGS's Innovation agenda including identifying and scoping areas for exploration
(consumer trends, gaps in portfolio, category white space, ingredients), creating and validating
concepts, building and curating brand worlds and socialising the outputs with partner teams and agencies (e.g. NPD, global marketing, liquid development, content and comms).
(consumer trends, gaps in portfolio, category white space, ingredients), creating and validating
concepts, building and curating brand worlds and socialising the outputs with partner teams and agencies (e.g. NPD, global marketing, liquid development, content and comms).
Marketing, Innovation, Content, Strategic Planning, Global Marketing, Development, Npd, Manager
2007 - 2017
job
Senior Director - Insight & Planning
Sony Music.
I headed up the I&P team which became a vital resource and "change agent" for record labels and
marketing teams within Sony Music around the world. Our mission was to inspire creative and effective connections between our artists (from emerging talent to global superstars) and their
audiences. I created and rolled out a brand planning "Artist DNA" framework and consumer
segmentation across 40 markets (Marketing Week piece on this this here) fundamentally changing the way the business approached brand and campaign planning.
Highlights
-- Delivering artist insight projects and crafting brand positioning and campaign strategy for global
superstars such as One Direction, Daft Punk, Calvin Harris, Kings Of Leon and Shakira.
-- Commissioning "big picture" research and innovation projects that informed Sony Music's wider
business strategy. Examples include developing a strategic marketing framework fit for a streaming
world, revamping Sony Music's approach to commissioning and distributing original content and building a portfolio of strong streaming playlist brands (e.g. Filtr, Ministry of Sound).
-- Facilitating global workshops to generate product, comms, creative and partnerships ideas for artist,
brand and partner campaigns.
-- Supporting A&R and marketing teams in pitches to artists and management.
-- Speaking at conferences such as ESOMAR, midem and MRSS.
-- Winning an MRS award for Insight Management.
marketing teams within Sony Music around the world. Our mission was to inspire creative and effective connections between our artists (from emerging talent to global superstars) and their
audiences. I created and rolled out a brand planning "Artist DNA" framework and consumer
segmentation across 40 markets (Marketing Week piece on this this here) fundamentally changing the way the business approached brand and campaign planning.
Highlights
-- Delivering artist insight projects and crafting brand positioning and campaign strategy for global
superstars such as One Direction, Daft Punk, Calvin Harris, Kings Of Leon and Shakira.
-- Commissioning "big picture" research and innovation projects that informed Sony Music's wider
business strategy. Examples include developing a strategic marketing framework fit for a streaming
world, revamping Sony Music's approach to commissioning and distributing original content and building a portfolio of strong streaming playlist brands (e.g. Filtr, Ministry of Sound).
-- Facilitating global workshops to generate product, comms, creative and partnerships ideas for artist,
brand and partner campaigns.
-- Supporting A&R and marketing teams in pitches to artists and management.
-- Speaking at conferences such as ESOMAR, midem and MRSS.
-- Winning an MRS award for Insight Management.
Strategic Marketing, UP, Agent, Winning, Framework, Direction, Streaming, Campaign, Music, Marketing, Workshops, Management, Content, R, Research, Innovation, Business strategy
2005 - 2007
job
Carat Insight // Senior Communications Researcher
Dentsu Aegis.
I worked in a media agency delivering consumer insight to media planners, strategists and clients for
media planning purposes and assisted in new business pitches. Clients included AOL, Beiersdorf,
Disney, Renault.
media planning purposes and assisted in new business pitches. Clients included AOL, Beiersdorf,
Disney, Renault.
Researcher, Media planning
2002 - 2005
job
Knowledge Management Executive
ITV plc.
My first job involved working within a department that was the definitive source of information within
ITV. Main responsibilities were the production of management reports to all areas of the business (ITV board, ITV Broadcasting and ITV Sales), revenue forecasting and modelling.
ITV. Main responsibilities were the production of management reports to all areas of the business (ITV board, ITV Broadcasting and ITV Sales), revenue forecasting and modelling.
Forecasting, Management, Sales, Production
My education
1998
-
2001
Kings College
Bachelors, History
Bachelors, History
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