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jobs
Growth Marketer
Abu Hanif Joy
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Working with clients from Pernod Ricard Winemakers, Easyproperty, Richmond Sausages, Mercedes-Benz, Smart, Post Office, M&S and Vauxhall to start ups over the last 6 years, I’ve been faced with many different challenges. Having been helping brands and agencies identify problems and provide solutions, my experience allows me to get involved in projects at any given stages.
My expertise is in creating and managing marketing strategies to positioning businesses for growth. I am also able to assist with the creation of pitch decks, structuring the content to creating the proposition.
My expertise is in creating and managing marketing strategies to positioning businesses for growth. I am also able to assist with the creation of pitch decks, structuring the content to creating the proposition.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
freelance
Account Director
River Film.
As the Account Director, I have been appointed to reposition the agency in creating culturally dynamics films for visionary pioneers. This means positioning the agency as an industry leader in this culture sensitive space and attracting similar pioneering thinkers.
My key responsibilities & achievements:
• Designed and delivering the marketing strategy for the River Film brand
• Creating inspiring content which the industry will want to share via social channels
• Helping create thought leadership content to position as an industry leader
• Relaunched the website with a new and look feel to match the agency proposition
• Upholding best SEO practices to maintain page 1 ranking
• Sourcing and organising pitches to participate in
• Working with digital publications to get featured for award-winning work as well as original content
My key responsibilities & achievements:
• Designed and delivering the marketing strategy for the River Film brand
• Creating inspiring content which the industry will want to share via social channels
• Helping create thought leadership content to position as an industry leader
• Relaunched the website with a new and look feel to match the agency proposition
• Upholding best SEO practices to maintain page 1 ranking
• Sourcing and organising pitches to participate in
• Working with digital publications to get featured for award-winning work as well as original content
Marketing, Seo, MArketing Strategy, Leadership, Movie, Sourcing, Website, Content, Social, Winning
2018 - 2019
job
SENIOR ACCOUNT MANAGER
Dream Random.
Responsible for the management, profitability and client counsel across a core group of local and global consumer brands, identifying opportunities and assisting in driving brand growth and development, my role spans a broad sector of the business, facilitating others and helping drive growth in the agency.
My key responsibilities & achievements:
• Creating new business strategies for the agency and implemented with the leadership team
• Brand positioning for clients to assist with growth
• Repositioned agency for its place within the industry
• Structured and lead pitches for new business
• Evaluating campaigns against client targets
• Responsible for meeting client KPI's set
• Organised the financial targets for the Agency and targets for new business
• Responsible for the successful implementation of campaigns, making sure on time, on brief and to budget
• Ensuring the quality of all the Agency outputs including creative, planning, technical, written and oral communication, finances
My key responsibilities & achievements:
• Creating new business strategies for the agency and implemented with the leadership team
• Brand positioning for clients to assist with growth
• Repositioned agency for its place within the industry
• Structured and lead pitches for new business
• Evaluating campaigns against client targets
• Responsible for meeting client KPI's set
• Organised the financial targets for the Agency and targets for new business
• Responsible for the successful implementation of campaigns, making sure on time, on brief and to budget
• Ensuring the quality of all the Agency outputs including creative, planning, technical, written and oral communication, finances
Management, Budget, Leadership, Account Manager, Growth, Implementation, Development, KPI, Manager
2016 - 2017
job
ACCOUNT EXECUTIVE
Impero.
Account handler within a team of two managing the Pernod Ricard Winemakers brands Jacob's Creek and Brancott Estate wine.
My key responsibilities & achievements:
• Managing the FY16 Jacob's Creek Novak campaign on both web and social
• Controlling media spend for sponsored content for Jacob's Creek and Brancott Estate
• Collaborating with social media influencers curating content for the Jacob's Creek social channels
• Maintaining relationships with key publications
• Advising on project spend for campaigns
• Monitoring performance of social posts from the monthly calendar
• Updating clients with WIP calls
• Assisting with the creative process for content creation on web, social and film
• Ensuring invoicing was done at the end of each month
• Assisting to make sure to grow the clients project by upselling
• Briefing teams internally
Abu Hanif Joy - abu_work@hotmail.co.uk - + 44 (0) 7710 478 283
ACCOUNTS HANDLER
ABU_WORK HOTMAIL CO UK + 44 (0) 7710 478 283
My key responsibilities & achievements:
• Managing the FY16 Jacob's Creek Novak campaign on both web and social
• Controlling media spend for sponsored content for Jacob's Creek and Brancott Estate
• Collaborating with social media influencers curating content for the Jacob's Creek social channels
• Maintaining relationships with key publications
• Advising on project spend for campaigns
• Monitoring performance of social posts from the monthly calendar
• Updating clients with WIP calls
• Assisting with the creative process for content creation on web, social and film
• Ensuring invoicing was done at the end of each month
• Assisting to make sure to grow the clients project by upselling
• Briefing teams internally
Abu Hanif Joy - abu_work@hotmail.co.uk - + 44 (0) 7710 478 283
ACCOUNTS HANDLER
ABU_WORK HOTMAIL CO UK + 44 (0) 7710 478 283
Social Media, Content creation, Controlling, Movie, Content, Web, Monitoring, Campaign, Social
2015 - 2016
job
CONTENT EXECUTIVE
MRM-Meteorite.
A contracted position where I was working as a Content Executive on the Vauxhall account.
My key responsibilities & achievements:
• Achieved meeting the tight deadlines of updating the Q1 o ers for Vauxhall on both desktop and mobile
• Supported updating more than 500 Vauxhall retailers with their bespoke o ers
• Ensured pages were refreshed with new content, including images, body copy (o ers) and Ts&Cs
• Managed various assets to ensure correct naming conventions was in place for internal purposes
• Assured all pages had input of correct meta-data and other relative SEO techniques to allow optimisation for search engines
• Worked together with the Project Management team and the Quality Assurance team to ensure work was delivered to client expectations
My key responsibilities & achievements:
• Achieved meeting the tight deadlines of updating the Q1 o ers for Vauxhall on both desktop and mobile
• Supported updating more than 500 Vauxhall retailers with their bespoke o ers
• Ensured pages were refreshed with new content, including images, body copy (o ers) and Ts&Cs
• Managed various assets to ensure correct naming conventions was in place for internal purposes
• Assured all pages had input of correct meta-data and other relative SEO techniques to allow optimisation for search engines
• Worked together with the Project Management team and the Quality Assurance team to ensure work was delivered to client expectations
Seo, Project Management, Content, Management, Quality Assurance, Optimization, Search, Naming
2015 - 2015
job
PROMOTIONAL PLANNER
Marks & Spencers.
A contracted position working as a promotional planner for M&S.
My key responsibilities & achievements:
• Maintained the M&S o er's page with updated content
• Worked with merchandising teams to plan for upcoming promotions
• Created new promotion codes for items
• Ensured current and new promotion codes were working correctly across di erent countries
• Liaised with the Command Centre to fix any problems with promotional codes
• Used Adobe CQ5 to place content on the o er's page
• Updated wireframes with new and upcoming content
• Resized images to comply with M&S brand guidelines.
My key responsibilities & achievements:
• Maintained the M&S o er's page with updated content
• Worked with merchandising teams to plan for upcoming promotions
• Created new promotion codes for items
• Ensured current and new promotion codes were working correctly across di erent countries
• Liaised with the Command Centre to fix any problems with promotional codes
• Used Adobe CQ5 to place content on the o er's page
• Updated wireframes with new and upcoming content
• Resized images to comply with M&S brand guidelines.
Content, Wireframes, Adobe
2015 - 2015
job
DIGITAL CHANNELS CONTENT EXECUTIVE
unknown.
A contracted position, where I was working as a Digital Channels Content Executive for one of Splash Worldwide's clients, Post O ce.
My key responsibilities & achievements:
• Maintained the Post O ce website with up to date content
• Ensured keywords were in place for SEO purposes
• Researched on potential bloggers whose platform was available to advertise Post O ce content
• Worked closely with the Content and Project Management team to ensure tasks were delegated properly
• Reported and assessed errors made with HTML and JavaScript codes
• Content checks were actioned regarding financial services
• Edited images to comply with the standards of Post O ce brand guidelines
• Audited site for quality assurance
• Organised the assets of the Post O ce website
• Helped develop a new internal structure that was implemented in order to keep the assets more organised
• Ensured internal folders and files were organised and current.
My key responsibilities & achievements:
• Maintained the Post O ce website with up to date content
• Ensured keywords were in place for SEO purposes
• Researched on potential bloggers whose platform was available to advertise Post O ce content
• Worked closely with the Content and Project Management team to ensure tasks were delegated properly
• Reported and assessed errors made with HTML and JavaScript codes
• Content checks were actioned regarding financial services
• Edited images to comply with the standards of Post O ce brand guidelines
• Audited site for quality assurance
• Organised the assets of the Post O ce website
• Helped develop a new internal structure that was implemented in order to keep the assets more organised
• Ensured internal folders and files were organised and current.
Javascript, Seo, Html, Project Management, HTML/CSS/Javascript, Content, Management, Website, Quality Assurance, UP
2013 - 2014
job
WEB CONTENT ADMINISTRATOR
Digital Annexe.
At Digital Annexe I worked for 12 months as an apprentice within the Content Team. Upon completion of the apprenticeship, my contract was extended and I was
promoted to the role of a Web Content Administrator.
My key responsibilities & achievements:
• Rolled out the following major Mercedes-Benz UK product launches:
• C-Class Estate
• Mercedes-AMG GT
• CLS Shooting Brake
• CLS Coupé
• Assisted with the success of meeting tight deadlines for Mercedes-Benz and smart car quarterly o ers
• Assisted with Mercedes-Benz Mobile updates
• Produced regular blog posts for the Digital Annexe website
• Updated bespoke campaign sites using HTML, CSS and XML
• Helped secure Mercedes-Benz Australia and New Zealand as a new client through impeccable work done for Mercedes-Benz UK
Abu Hanif Joy - abu_work@hotmail.co.uk - + 44 (0) 7710 478 283
ACCOUNTS HANDLER
ABU_WORK HOTMAIL CO UK + 44 (0) 7710 478 283
promoted to the role of a Web Content Administrator.
My key responsibilities & achievements:
• Rolled out the following major Mercedes-Benz UK product launches:
• C-Class Estate
• Mercedes-AMG GT
• CLS Shooting Brake
• CLS Coupé
• Assisted with the success of meeting tight deadlines for Mercedes-Benz and smart car quarterly o ers
• Assisted with Mercedes-Benz Mobile updates
• Produced regular blog posts for the Digital Annexe website
• Updated bespoke campaign sites using HTML, CSS and XML
• Helped secure Mercedes-Benz Australia and New Zealand as a new client through impeccable work done for Mercedes-Benz UK
Abu Hanif Joy - abu_work@hotmail.co.uk - + 44 (0) 7710 478 283
ACCOUNTS HANDLER
ABU_WORK HOTMAIL CO UK + 44 (0) 7710 478 283
Css, Html, Web content, HTML/CSS/Javascript, XML, C, Content, Website, Blog, Web, Campaign, Administrator
My education
2010
-
2012
St Paul's Way Trust School
Secondary, EDUCATION
Secondary, EDUCATION
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