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jobs
Copywriter and Content Marketing Expert
Nana Wereko-Brobby
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Communications professional and highly motivated content marketer with over 10 years experience working with B2C and B2B companies on content marketing, copywriting, social media, PR, and brand building through storytelling. I also ran my own business for 8 years, driving fast customer growth through online articles, original social media campaigns and successful press placement in the US and UK.
Most recently I have consulted for start-ups including Uber, Velocity Black, as well as luxury businesses in travel and retail.
Most recently I have consulted for start-ups including Uber, Velocity Black, as well as luxury businesses in travel and retail.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
? - ?
freelance
FREELANCE COMMUNICATIONS CONSULTANT
unknown.
London
• Events and communications consultant for start-ups and small businesses
• For Virgin I was contracted to create a social programme for US delegates being flown
over to London for a TedX weekend.
• For Uber I was contracted to lead social on their #UberIceCream campaign, creatively directing a shoot for original images for social media content, writing all copy for full set of social platforms and running reactive social media on the day from Uber HQ.
• For Wilderness Reserve, I produced their annual catalogue, as well as orchestrating a 2-day photo shoot on site with 8 models and 4 photographers to build an image catalogue of over 800 polished shots.
• Portfolio site: www.adwoa-london.com.
• Events and communications consultant for start-ups and small businesses
• For Virgin I was contracted to create a social programme for US delegates being flown
over to London for a TedX weekend.
• For Uber I was contracted to lead social on their #UberIceCream campaign, creatively directing a shoot for original images for social media content, writing all copy for full set of social platforms and running reactive social media on the day from Uber HQ.
• For Wilderness Reserve, I produced their annual catalogue, as well as orchestrating a 2-day photo shoot on site with 8 models and 4 photographers to build an image catalogue of over 800 polished shots.
• Portfolio site: www.adwoa-london.com.
Social Media, Writing, Content, Campaign, Social
2019 - 2019
job
MEMBERSHIP DIRECTOR, MARKETING TEAM
Velocity Black, digital members' club.
Created a global sales and events strategy for the organisation from scratch, producing a sales
toolkit of brochures for different markets and leading their global community event programming, which led to membership sales increasing in Q1 by over 50% on the previous quarter.
• Led a series of member acquisition campaigns, all of which were profitable for the company,
including a quickly pulled together partnership event in London costing the company less than £300 and making us over £6k in memberships, plus a campaign with o2 London that led to £19,600 in sales (at profit).
• Curated a community events programme for the existing membership database, also introducing acquisition events to the organisation, including our first campaign in Sweden, with outreach leading to over 400 new qualified leads for the sales team to close. I was also required make speeches at all the events I hosted, in London and Sweden.
• Wrote and placed press pieces including Business Insider, resulting in lead generation, as well as acting as in-house copywriter and media liaison on projects like a GQ partnership.
toolkit of brochures for different markets and leading their global community event programming, which led to membership sales increasing in Q1 by over 50% on the previous quarter.
• Led a series of member acquisition campaigns, all of which were profitable for the company,
including a quickly pulled together partnership event in London costing the company less than £300 and making us over £6k in memberships, plus a campaign with o2 London that led to £19,600 in sales (at profit).
• Curated a community events programme for the existing membership database, also introducing acquisition events to the organisation, including our first campaign in Sweden, with outreach leading to over 400 new qualified leads for the sales team to close. I was also required make speeches at all the events I hosted, in London and Sweden.
• Wrote and placed press pieces including Business Insider, resulting in lead generation, as well as acting as in-house copywriter and media liaison on projects like a GQ partnership.
Marketing, Database, Event, Copywriter, Sales, Less, Global sales, Organization, Costing, Community, Campaign, LED
2011 - 2018
job
FOUNDER AND CEO
LDN/NYC.
• Launched a profitable private dating events network, operating in London and New York and managing 10+ employees at our peak.
• Led marketing strategy for the organisation, curating a programme of over 40 events a year in both cities, ran quarterly campaigns with extensive media coverage to drive event attendance (double page spread in Evening Standard and You magazine), and managed all digital channels.
• Led digital ad management on facebook and Instagram ad platforms with a CPC of less than £1, Wrote over 400 articles and blog posts for SEO and online PR placement, and placed self-authored pieces in Business Insider, Balance Magazine, Metro and Square Mile.
• Led marketing strategy for the organisation, curating a programme of over 40 events a year in both cities, ran quarterly campaigns with extensive media coverage to drive event attendance (double page spread in Evening Standard and You magazine), and managed all digital channels.
• Led digital ad management on facebook and Instagram ad platforms with a CPC of less than £1, Wrote over 400 articles and blog posts for SEO and online PR placement, and placed self-authored pieces in Business Insider, Balance Magazine, Metro and Square Mile.
Network, Founder, LED, Dating, Online, Organization, Ceo, Blog, Less, Seo, Management, Pr, Event, Facebook, Instagram, MArketing Strategy, Marketing
2012 - 2013
job
SENIOR DIGITAL MARKETING EXECUTIVE
Macmillan Education, publishing.
• Created all editorial posts and copy for the global Macmillan Education website
• Consulted on the full global set of websites and social media activity
• Consulted on the full global set of websites and social media activity
Digital Marketing, Social Media, Marketing, Websites, Website, Social
2010 - 2012
job
SENIOR DIGITAL MARKETING EXECUTIVE
Jewish Care, not-for-profit organisation.
• Created all content and new functionality for the company website
• Responsible for breathing life into their social media strategy, and introducing blog post
Strategy.
• Copywriting, press releases, email marketing copy and project management for marketing
campaigns including writing the entire microsite for a campaign, Pearls of Wisdom.
• Responsible for breathing life into their social media strategy, and introducing blog post
Strategy.
• Copywriting, press releases, email marketing copy and project management for marketing
campaigns including writing the entire microsite for a campaign, Pearls of Wisdom.
Digital Marketing, Social Media, Marketing, Project Management, Copywriting, Writing, Email marketing, Content, Management, Website, Blog, Campaign, Social
2009 - 2010
job
Webmaster and copywriter in corporate communications team based
McGraw-Hill Companies.
New York
• Webmaster and copywriter in corporate communications team based in Manhattan
• Organised a Youth Technologies Conference to educate employees about
how young people interact with IT products
• Webmaster and copywriter in corporate communications team based in Manhattan
• Organised a Youth Technologies Conference to educate employees about
how young people interact with IT products
Copywriter, It, Webmaster
My education
London School of Marketing
Unspecified, Digital Marketing
Unspecified, Digital Marketing
University of Edinburgh
Masters, English Literature
Masters, English Literature
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