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Paolo Ferri
,
, United Kingdom
Experience
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I'm offering
Markets
United Kingdom
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Language
English
Fluently
French
Fluently
Italian
Fluently
Ready for
My experience
2018 - ?
job
founder
Kameleon.co.
Massive Social Consulting Ongoing - Consultancy Business
As a founder of https://www.facebook.com/MassiveSocialConsulting/I have been working on clients like Lyreco, Lava Art, ismybillfair.com, The Dining Club and other clients for a cumulated budget of around 60k GBP in the last months, mainly in Facebook ads
Kameleon.co.uk London, Aug 2018 - ongoing (occasional consultancy)
At Kamelon I started the Digital Media Department, setting up the infrastructure to start advertising on Google, Youtube, Facebook, Instagram and Twitter and LinkedIn. I devised the strategy, planned, executed, managed and reported campaigns for ACCA Global (LinkedIn) and the Nature conservancy, improving my experience in Youtube ads, Facebook, Twitter, LinkedIn and media buying, as I planned, coordinated and bought ads on media titles as The Economist, The Wall Street Journal, The Guardian and other 8 UK Media Titles. One of the biggest plus of this experience is that I worked as a project management strategizing, overseeing and executing a lot of different tasks, working with media to buy ads space, working with designers and copywriter to get the assets (and sharing my knowledge and documentation on how to produce assets for advertising), working with Social Media Reps, with clients, with the finance department to get the the billing / invoicing process up and running. Also, I have been working on 7-10 channels at a time, desigining the timeline and coordinating the departments, to get the project delivered, ensuring everyone had the right information with the right "language" and avoiding to share random information with departments if not relevant to them. All these actions where parts of campaigns that involved up to 20 channels and creative efforts (Kameleon is specialized in brand creation, brand positioning, communication, social media management and creative campaign creation).
I am also working on Dreams (Beds) account, managing the always on activity and the Christmas campaigns, toal spend so far is over 200,000 GBP (Awareness and Conversion).
Overall the budget so far I managed at Kameleon is over 1 million pounds.
As a founder of https://www.facebook.com/MassiveSocialConsulting/I have been working on clients like Lyreco, Lava Art, ismybillfair.com, The Dining Club and other clients for a cumulated budget of around 60k GBP in the last months, mainly in Facebook ads
Kameleon.co.uk London, Aug 2018 - ongoing (occasional consultancy)
At Kamelon I started the Digital Media Department, setting up the infrastructure to start advertising on Google, Youtube, Facebook, Instagram and Twitter and LinkedIn. I devised the strategy, planned, executed, managed and reported campaigns for ACCA Global (LinkedIn) and the Nature conservancy, improving my experience in Youtube ads, Facebook, Twitter, LinkedIn and media buying, as I planned, coordinated and bought ads on media titles as The Economist, The Wall Street Journal, The Guardian and other 8 UK Media Titles. One of the biggest plus of this experience is that I worked as a project management strategizing, overseeing and executing a lot of different tasks, working with media to buy ads space, working with designers and copywriter to get the assets (and sharing my knowledge and documentation on how to produce assets for advertising), working with Social Media Reps, with clients, with the finance department to get the the billing / invoicing process up and running. Also, I have been working on 7-10 channels at a time, desigining the timeline and coordinating the departments, to get the project delivered, ensuring everyone had the right information with the right "language" and avoiding to share random information with departments if not relevant to them. All these actions where parts of campaigns that involved up to 20 channels and creative efforts (Kameleon is specialized in brand creation, brand positioning, communication, social media management and creative campaign creation).
I am also working on Dreams (Beds) account, managing the always on activity and the Christmas campaigns, toal spend so far is over 200,000 GBP (Awareness and Conversion).
Overall the budget so far I managed at Kameleon is over 1 million pounds.
Finance, Social media ads, Founder, UP, Social, Campaign, Google, Infrastructure, Twitter, Media buying, Youtube, ADS, Social Media, Management, Consulting, Linkedin, Facebook, Copywriter, Instagram, Social media management, Budget, Advertising, Project Management
2018 - 2018
job
Media Planner and Account Manager
Mediacom.
London, Apr 2018 - July 2018
I worked at Mediacom on the VM Ware and Ernst and Young accounts across multiple countries, mainly on Linkedin, Facebook and Twitter. I also worked on Dun and Bradstreet and QFC accounts for LinkedIn lead generation campaign. My role was Media Planner and Account Manager, I have been working on strategy, media planning, activation, campaign optimization, reporting and day to day relationship with clients. I managed alone almost a million pound in 3 months. Gained more experience with lift studies for Facebook and LinkedIn.
I worked at Mediacom on the VM Ware and Ernst and Young accounts across multiple countries, mainly on Linkedin, Facebook and Twitter. I also worked on Dun and Bradstreet and QFC accounts for LinkedIn lead generation campaign. My role was Media Planner and Account Manager, I have been working on strategy, media planning, activation, campaign optimization, reporting and day to day relationship with clients. I managed alone almost a million pound in 3 months. Gained more experience with lift studies for Facebook and LinkedIn.
Account Manager, Facebook, Linkedin, Media planning, Twitter, Campaign, Media planner, Manager
2017 - 2017
job
House of Vans, Vans, Timberland, Wrangler
iProspect UK.
North Face, across multiple countries (NL, PL, IT, UK, FR, CH, DE), mainly on Facebook and Instagram. I also worked on Kerry Food for Facebook and Twitter. My duties at iProspect involved: brief response, media planning, content calendar creation, campaigns setup, campaign setup briefing and outsourcing, campaign and reporting Q&A, daily communication with clients, team members and other departments, process automation and optimization.
Instagram, Facebook, Automation, Content, Media planning, Twitter, It, Outsourcing, Campaign
2017 - 2017
job
account manager
OMD UK.
for a period of 6 weeks to replace someone. My main client was Disney. I worked across multiple Disney business lines, doing brief response, media planning, campaign setup, optimization, reporting and working on client management (daily contact with Disney Social Media departments). I also worked on Eurotunnel. Main focus was on Video View, Brand Awareness, Reach & Frequency.
Social Media, Video, Account Manager, Management, Media planning, Campaign, Social, Manager
2015 - 2016
unknown
Learnt to manage people (intern), on the professional and motivational perspective
Hyphen.
London, Oct 2015 - Apr 2016
Responsibilities:
• Product development: creating and improving applications using Qlik Sense software
• Daily activities: exporting and formatting online marketing reports in order to get the existing applications updated
• Process development: developing new methodologies to automate and speed up the existing processes
• Process development: writing stories to build a Facebook App
Achievements:
◦ Learnt Agile Methodology and planning activities using the sprint concept
◦ Learnt to analyse what didn't go as expected and learn from mistakes
◦ Learnt the importance of internal communication
◦ Learnt to manage people (intern), on the professional and motivational perspective
◦ Learnt basics of Google Adwords, Google Analytics, Facebook API, Jira
Responsibilities:
• Product development: creating and improving applications using Qlik Sense software
• Daily activities: exporting and formatting online marketing reports in order to get the existing applications updated
• Process development: developing new methodologies to automate and speed up the existing processes
• Process development: writing stories to build a Facebook App
Achievements:
◦ Learnt Agile Methodology and planning activities using the sprint concept
◦ Learnt to analyse what didn't go as expected and learn from mistakes
◦ Learnt the importance of internal communication
◦ Learnt to manage people (intern), on the professional and motivational perspective
◦ Learnt basics of Google Adwords, Google Analytics, Facebook API, Jira
Analytics, Internal, UP, Processes, Go, Facebook monkey, Online, Google, App, Process development, Software, Development, Marketing, Adwords, Facebook, Agile, Jira, Product development, Online Marketing, Writing, API, Google adwords, Google analytics
My education
2013
-
2014
University of Kent
MSc, Management Science (Minor in Research)
MSc, Management Science (Minor in Research)
2012
-
2015
Università LIUC Carlo Cattaneo
BD, Industrial Engineering
BD, Industrial Engineering
n/a
MSc, Management Science
MSc, Management Science
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