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Brand and marcomms problem solver
Nat Maher
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I have been a marketer for over 15 years, firstly in publishing but most recently in brand agencies.
Communications are my forte - whether written, verbal or visual - helping a business achieve its goals in a simple, strategic and beautiful way.
I have a passion for purpose driven brands, with my two most recent projects focused on vegan food and climate change behaviours. But I've worked across everything from pet insurance to whisky, telecomms to washing machines. There's nothing that I can't find fascinating!
I'm a strong presenter and relationship developer, and I'm complimented on my upbeat attitude, pace of work and problem solving.
Communications are my forte - whether written, verbal or visual - helping a business achieve its goals in a simple, strategic and beautiful way.
I have a passion for purpose driven brands, with my two most recent projects focused on vegan food and climate change behaviours. But I've worked across everything from pet insurance to whisky, telecomms to washing machines. There's nothing that I can't find fascinating!
I'm a strong presenter and relationship developer, and I'm complimented on my upbeat attitude, pace of work and problem solving.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
CEO
Pollitt & Partners.
A 30-year-old agency, and a stalwart of the design scene, P&P had begun the conversion to an Employee Owned Trust in 2015, and they approached me looking to find a principal that could add some new energy and direction to the next phase of the 5 year buy-out.
-- Set out the 3-year plan for transition to whole ownership, which included diversification from a 90% property client list (we hit 60/40 in year 1), increased billing for planning and strategy (shifted from 10% to 35% in year 1), greater gender diversification and restructuring of the leadership team.
-- Pitched and won £1m+ global pharma client, Mölnlycke, one of the biggest ever wins for P&P.
-- Managed complex relationship with exiting founder and trustee board, supporting the newly empowered employees to develop the new vision for the agency.
-- In a tough year of operational change, turned profit and paid annual bonuses across the team.
-- Set out the 3-year plan for transition to whole ownership, which included diversification from a 90% property client list (we hit 60/40 in year 1), increased billing for planning and strategy (shifted from 10% to 35% in year 1), greater gender diversification and restructuring of the leadership team.
-- Pitched and won £1m+ global pharma client, Mölnlycke, one of the biggest ever wins for P&P.
-- Managed complex relationship with exiting founder and trustee board, supporting the newly empowered employees to develop the new vision for the agency.
-- In a tough year of operational change, turned profit and paid annual bonuses across the team.
Design, SoMe, Leadership, Pharma, Ceo, Direction, Energy, Energy, Founder, ME
2014 - 2017
job
Managing Director (London)
Good.
Scottish agency, Good, coupled gorgeous design with a culture that focused on the value of their talent. They wanted someone to head up its newly created London studio, and needed someone with a level of energy, breadth of skills, and brand strategy experience, to fit the start-up phase of their new venture.
-- In three years, we increased turnover for London from £400k to £1.2million - with our smaller team punching above their weight to bill at an average £170k per head.
-- Good was moving from a traditional design agency into a brand consultancy. Beyond our increased turnover, we shifted the needle so that now 40% of its income comes from strategic thinking.
-- Added Bacardi, The Electrolux Group, British Gas and BNP Paribas to our client list during my leadership, but continued to smaller clients, like MQ Mental Health Research, to the roster. It remained strategically critical for our debtor days too.
-- We had an issue with the profitability of the digital team we shared in Glasgow. Our turnover was way up, but profitability was down. An incredibly difficult period of restructure followed for the team but reaffirmed to me that tough decisions are sometimes not only necessary but pivotal.
-- I believe my job is to direct brilliant people, then get the hell out of their way. This approach, coupled with continuous team development, meant I enjoyed zero churn in the team in 3 years.
-- In three years, we increased turnover for London from £400k to £1.2million - with our smaller team punching above their weight to bill at an average £170k per head.
-- Good was moving from a traditional design agency into a brand consultancy. Beyond our increased turnover, we shifted the needle so that now 40% of its income comes from strategic thinking.
-- Added Bacardi, The Electrolux Group, British Gas and BNP Paribas to our client list during my leadership, but continued to smaller clients, like MQ Mental Health Research, to the roster. It remained strategically critical for our debtor days too.
-- We had an issue with the profitability of the digital team we shared in Glasgow. Our turnover was way up, but profitability was down. An incredibly difficult period of restructure followed for the team but reaffirmed to me that tough decisions are sometimes not only necessary but pivotal.
-- I believe my job is to direct brilliant people, then get the hell out of their way. This approach, coupled with continuous team development, meant I enjoyed zero churn in the team in 3 years.
Design, Research, Leadership, It, Development, Health, Team development, Energy, Energy, UP, ME, Brand identity
2013 - 2014
job
Group Communications Director
Elmwood.
Elmwood has long held the position as "World's Most Effective Design Agency", but they were beginning to worry about this positioning being both too vulnerable and narrow. As part of a step-back strategy by owner-chairman Jonathan Sands, I was approached to join a newly formed senior leadership team to help develop, lead and communicate a new direction.
-- In a 120-person agency, across 4 continents, internal communication and stakeholder management was a full-time job in itself, and became critical when I lead the working party refreshing the Elmwood master brand and core proposition.
-- Our US and Australian markets were so much further behind in design terms than the UK, so local PR partners were critical to ensure success. Being a night owl certainly helped with the insane time zones, and we managed to increase our coverage to deliver 16 times ROI.
-- We also launched a new website. Within a year. Any agency that's redone their own website will tell you why I've included this as an achievement.
-- And it never does any harm if you can secure a few DBA award wins too. I am delighted to have given Elmwood their best year yet - with 6 wins - and help them keep their original title safe.
-- In a 120-person agency, across 4 continents, internal communication and stakeholder management was a full-time job in itself, and became critical when I lead the working party refreshing the Elmwood master brand and core proposition.
-- Our US and Australian markets were so much further behind in design terms than the UK, so local PR partners were critical to ensure success. Being a night owl certainly helped with the insane time zones, and we managed to increase our coverage to deliver 16 times ROI.
-- We also launched a new website. Within a year. Any agency that's redone their own website will tell you why I've included this as an achievement.
-- And it never does any harm if you can secure a few DBA award wins too. I am delighted to have given Elmwood their best year yet - with 6 wins - and help them keep their original title safe.
Design, Pr, Stakeholder Management, Management, Leadership, Website, It, Safe, ROI, Direction, Owl
2011 - 2013
job
Communications Director - DBA
trade association.
The DBA is the small, but much beloved, trade association. I stayed for 5 happy years because it was instrumental in my falling in love with the design industry, and the complex running of small businesses.
-- As a senior member of the DBA board it was my job not only to help develop the overall business objectives, but to specifically translate them into the communications and programmes strategy.
And thus the DBA taught me how much you can achieve with a tight budget and brilliant people.
-- A new positioning in 2011 lead to the DBA Corporate Membership offer being created, and I recruited a founding board of brands including GSK, Diageo, HSBC, Virgin and Nestle; raising our profile and adding a much needed additional 10% to annual turnover.
-- With an aptitude for numbers, and a commercial sales career behind me, I was made a member of the board finance committee. I said then that I wouldn't leave the DBA until they were comfortably in the black. And am delighted to hear that they're still firmly there.
-- As a senior member of the DBA board it was my job not only to help develop the overall business objectives, but to specifically translate them into the communications and programmes strategy.
And thus the DBA taught me how much you can achieve with a tight budget and brilliant people.
-- A new positioning in 2011 lead to the DBA Corporate Membership offer being created, and I recruited a founding board of brands including GSK, Diageo, HSBC, Virgin and Nestle; raising our profile and adding a much needed additional 10% to annual turnover.
-- With an aptitude for numbers, and a commercial sales career behind me, I was made a member of the board finance committee. I said then that I wouldn't leave the DBA until they were comfortably in the black. And am delighted to hear that they're still firmly there.
Design, Budget, Sales, It, Finance, ME
2008 - 2011
job
Awards & Communications Manager - DBA
unknown.
-- Grew the DBA Design Effectiveness Awards to increase entries by 63% over 3 years, cutting costs by 12% and making the scheme profitable with a 15% margin.
-- Achieved funding, developed and launched the DBA Directory online platform.
-- Introduced a higher education strategy, launching a partnership with Brunel University to bring MA students into industry placements.
-- Achieved funding, developed and launched the DBA Directory online platform.
-- Introduced a higher education strategy, launching a partnership with Brunel University to bring MA students into industry placements.
Design, Online, Manager
2005 - 2008
job
Sales & Marketing Manager
Podium Publications.
-- Managing 25 accounts including L'Oreal, Garnier, Unilever, Bieresdorf, and P&G.
-- Grew the title to take market share within 12 months.
-- Design, promotion and event management of the annual Pure Beauty Awards, including persuading Gok Wan to host his first ever awards show.
-- Grew the title to take market share within 12 months.
-- Design, promotion and event management of the annual Pure Beauty Awards, including persuading Gok Wan to host his first ever awards show.
Design, Marketing, Event, Management, Sales, WAN, Manager
2003 - 2005
job
Promotions Manager (South East)
Northcliffe Newspapers.
Created the 'Heart of the Community' promotion, securing sponsorship from AXA PPP, and lifting sales by 2.3% YOY, in a rapidly declining market for local newspapers.
Sales, Community, Sponsorship, Manager
My education
2007
-
2009
London Metropolitan University
CAM Dip, Marketing Communications
CAM Dip, Marketing Communications
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