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Freelance Travel Writer
Ashley Lovell
,
Walton-on-Thames, United Kingdom
Experience
Other titles
Skills
I'm offering
Senior corporate communications/internal communications/PR/media relations/events specialist with experience across all sectors in public, private, charity and education sector. Excellent media relations, corporate communications skills with strong project management experience. A former broadcast journalist for over 10 years with BBC TV and outstanding media contacts with key national print, TV, documentary, radio, international and specialist journalists resulting in regular wide-scale national and international coverage. Initiated and led on award winning successful campaigns. Proven ability to work in fast-paced environments, strong negotiation, income generation, collaboration and influencing skills, specialist in crisis management communications from 4 years as Scotland Yard Press Officer experience and outstanding celebrity management/contacts book having worked extensively with celebrities at the BBC and as Head of PR & Celebrities at Make-a-Wish Foundation plus high-profile contacts in family/friend circle. Exceptional stakeholder engagement contacts and experience. Good team player, well connected, strategic and motivational leader with creative flair. Recipient of both a Metropolitan Police and an FBI Commendation.
Markets
United Kingdom
Language
English
Fluently
Ready for
My experience
2018 - ?
job
Communications Manager
Highways England.
I am responsible for the communications and legal obligations around publicising key components of a number of multi-million projects in the south east working with stakeholders, government departments/minister, members of the public and interested parties. My role involves delivering insight-led communications that enhance reputation, educate people to be safer drivers and boost customer satisfaction. The projects I am responsible for include the M27, M3, M25 and a number of A roads.
Manager, LED
2018 - 2018
job
Communications Manager
Royal Surrey County Hospital NHS Foundation Trust.
On this maternity cover role, I was responsible for all forms of communications however this comprised 95% of internal communications. The assignment also involved me being Acting Head of Communications as the post-holder was on a long-term absence from the organisation for the initial four months of this six month placement. With 4,500 staff across the Trust, I was responsible for project managing entirely a prestigious and major internal staff awards event which had a threefold higher uptake in nominations by patients and staff than any previous year. I also compiled and wrote the weekly e-bulletin for staff, and drafted on behalf of the Chief Executive her weekly email to staff. Part of my role also involved stakeholder management with key individuals and departments from across the Trust in order to devise communications strategies, carry out media training/advice, responsible for all media liaison/crisis communications/providing corporate response to press enquiries, facilitating film crews, overseeing colleagues in the team. I also organised the Annual Members Meeting, staff surveys, filmed messages to staff and the 70th NHS Anniversary celebrations for the organisation and wrote the annual report summary for the organisation.
Event, Training, Movie, Stakeholder Management, Management, Surveys, Organization, Manager, ME
2017 - 2018
job
Senior Communications Officer
Merton Council.
Responsible for all forms of communications and press enquiries for Merton Council. Deal with all reactive enquiries including serious case review cases and high profile sensitive enquiries by national/local media. Responsible for pro-actively promoting the work of the departments - Public Health Dept and all healthcare related services, working with hospitals, GP services, adults and children's services, working closely with partners such as CCG and NHS Foundation Trusts. I was also responsible for all pro-active and re-active media for Childrens, Schools & Families, Communities & Housing and Safer Merton. I Responsible for writing/editing My Merton Magazine which is distributed to every household in the London Borough of Merton. Responsible for re-active press enquiries and formulating lines to take/crisis communications, managing budgets and writing strategic communications plans. Also responsible for inputting intranet and website content, social media, event organising, partnership working and supervising the work of school communications workers, producing weekly newsletter, overseeing marketing materials/print required and signing off all Freedom of Information requests to the Council.
Social Media, Marketing, Writing, Event, Print, Content, Website, Health, Social
2017 - 2017
freelance
Freelance Event Organiser/PR Consultant
Self-employed.
(various clients part-time) and concurrently Interim Communications Manager - CSH Surrey (part-time) Jan 17-Dec 17
I was responsible for a major change management project involving CSH Surrey taking over all adults and children's services for health services across Surrey. I worked on internal and external messaging around key health campaigns and also around the logistics of communicating continuity of service to the general public and internal messaging for nursing/GP staff coming into our organisation from other healthcare providers. This was a busy 3-day week part-time role, but I concurrently worked as a freelance PR Consultant throughout the year for the following on a freelance basis:-
• Marketing Manager, A1 Loft Conversion Company
• Publicity Agent, Project Manager and Event Organiser for a high profile actor and project managed a major celebration OBE/25 years anniversary of acting/major birthday event and negotiated sponsorship for the black tie event,
• Fan Club Manager, James Cosmo (actor from Braveheart, Game of Thrones, Trainspotting, Troy etc)
• PR Consultant for a musician from a well-known pop group who I secured TV documentaries for and public appearances/TV appearances
• PR Consultant for TV soap star actor publicising a feature film he had produced/directed
• PR Consultant for a book author with publicity around two of his books
• Senior Communications Manager for British Marine/TheYachtMarket.com and Southampton Boat Show and The London Boat Show
• PR Consultant for Eternal Aesthetics Clinic
• PR Consultant for Urban Fires (luxury outdoor fireplaces)
• Communications/Sponsorship Consultant for Westfield FC
• PR for prominent suffragette descendant of Emily Davison (who died at Epsom racecourse)
I was responsible for a major change management project involving CSH Surrey taking over all adults and children's services for health services across Surrey. I worked on internal and external messaging around key health campaigns and also around the logistics of communicating continuity of service to the general public and internal messaging for nursing/GP staff coming into our organisation from other healthcare providers. This was a busy 3-day week part-time role, but I concurrently worked as a freelance PR Consultant throughout the year for the following on a freelance basis:-
• Marketing Manager, A1 Loft Conversion Company
• Publicity Agent, Project Manager and Event Organiser for a high profile actor and project managed a major celebration OBE/25 years anniversary of acting/major birthday event and negotiated sponsorship for the black tie event,
• Fan Club Manager, James Cosmo (actor from Braveheart, Game of Thrones, Trainspotting, Troy etc)
• PR Consultant for a musician from a well-known pop group who I secured TV documentaries for and public appearances/TV appearances
• PR Consultant for TV soap star actor publicising a feature film he had produced/directed
• PR Consultant for a book author with publicity around two of his books
• Senior Communications Manager for British Marine/TheYachtMarket.com and Southampton Boat Show and The London Boat Show
• PR Consultant for Eternal Aesthetics Clinic
• PR Consultant for Urban Fires (luxury outdoor fireplaces)
• Communications/Sponsorship Consultant for Westfield FC
• PR for prominent suffragette descendant of Emily Davison (who died at Epsom racecourse)
TV, Manager, Agent, Interim, Sponsorship, Feature, Organization, Health, Service, Marketing, SOAP, Management, Pr, Movie, Project Manager, Event, Change management
2016 - 2017
job
Media Relations Officer
The University of Surrey.
Responsible for publicising all FEPS (Faculty of Engineering and Physical Sciences) in media opportunities which is the largest faculty and includes the Surrey Space Centre, all science related departments and the world-leading 5G Innovation Centre which works closely with industry as a centre of excellence in 5G innovation. Also, responsible for publicising FASS (Faculty of Arts and Social Sciences) which includes award-winning departments such as the Department for Hospitality, Events, Tourism and Transport which has been rated first in the UK in The Guardian League Table 2016 and the Surrey Business School. Gained widespread national coverage with many pieces of research. Dealt frequently with national/international press and worked with Alumni Relations Team on promoting their activities/assisting on event organising.
Innovation, Research, Event, Engineering, International, Science, Winning, Social
2015 - 2016
job
Communications Officer
The Police Federation of England.
Event organising for national conference, police bravery awards, police memorial service, corporate communications, writing twice weekly e-newsletters, writing Police Magazine content, organising PR campaigns, social media, crisis management.
Social Media, Writing, Event, Pr, Content, Management, Service, Crisis management, Social
2014 - 2015
job
Communications Manager
The Berkeley Group, (House-builders).
Project managed two major Director's annual conferences, media liaison, entertaining journalists, organised stakeholder events, crisis management, oversaw content of entire website and intranet.
Content, Management, Website, Crisis management, Manager
2010 - 2011
job
Director of Media & Investigations & Head of Media & Investigations
Compassion in World Farming.
As part of the senior management team, I initiated and led and managed a year-long national campaign called 'Cows Belong in Fields' which was a campaign to stop the UK's first ever mega-dairy where 8,7000 cows would be permanently indoors. The campaign gained widespread coverage, financial support from donations and parliamentary gravitas. I also garnered strategic support from other parties wishing to oppose the mega-dairy for other reasons than solely animal welfare reasons (which was what our organisation protested against). The campaign resulted in the mega-dairy being halted and the campaign won 'The Observer's Ethical Award - Campaign of the Year' in 2011.
Management, Support, Organization, Campaign, LED
2009 - 2010
job
Head of PR & Celebrities
Make-A-Wish Foundation.
My role was leading the PR team, nationally promoting the organisation to the media and initiating PR opportunities. As part of the senior management team, I led on a major organisation change management strategy involving the closure of all seven regional offices and a bolstering of resources into headquarters. I was responsible for liaison with all celebrities for the organisation. This included finding and maintaining relationships with celebrity ambassadors and patrons and also securing celebrities the child had identified as wanting to meet for their 'wish.' I also organised filming, publicising wishes and attended celebrity wishes to ensure their smooth running for both the wish child, family and celebrity.
Change management, Pr, Management, Organization, LED
2004 - 2008
job
Press & PR Officer, Specialist Crime Directorate
Metropolitan Police.
In charge of publicising around 25 serious crime units including fraud, all child abuse cases as well as major serious crimes such as kidnaps, murders and cybercrime. My work on a fraud/kidnap case led to an FBI commendation and my work in raising awareness of FGM (female genital mutilation) in 2005/06 led to a Metropolitan Police Commendation.
Pr, LED
1991 - 2004
job
PA to Esther Rantzen, Production Secretary, Production Assistant, Researcher
BBC Television (Documentaries Dept, Features Dept and Entertainment Dept.
Aug 91-May 04
PA to Esther Rantzen, Production Secretary, Production Assistant, Researcher,
Assistant Producer, Producer, Film Director.
I worked my way up from PA to Esther Rantzen, through all the TV production levels to Producer/Film Director where I directed on-screen talent and actors. Worked on over 50 programmes with many celebrities and profile figures including programmes such as Absolutely Fabulous, Crimewatch, Escape to the Sun, Charlie's Garden Army, Children in Need (x 2), The Travel Show, Holiday, Carrie Fisher documentary, Summer Holiday, HRH The Queen Mother's obituary and many other programmes.
Prior to the BBC I worked as a PA for Reed Publishing, Cunard Line Ltd, BMi Airways and Balfour Beatty Civil Engineering.
PA to Esther Rantzen, Production Secretary, Production Assistant, Researcher,
Assistant Producer, Producer, Film Director.
I worked my way up from PA to Esther Rantzen, through all the TV production levels to Producer/Film Director where I directed on-screen talent and actors. Worked on over 50 programmes with many celebrities and profile figures including programmes such as Absolutely Fabulous, Crimewatch, Escape to the Sun, Charlie's Garden Army, Children in Need (x 2), The Travel Show, Holiday, Carrie Fisher documentary, Summer Holiday, HRH The Queen Mother's obituary and many other programmes.
Prior to the BBC I worked as a PA for Reed Publishing, Cunard Line Ltd, BMi Airways and Balfour Beatty Civil Engineering.
Movie, Producer, Engineering, TV, Researcher, Production, ON, UP
1986 - 1991
job
Head of Press & PR
Radio Lollipop, Queen Mary's Hospital for Children.
Organised the 200 volunteers, hosted weekly radio show, attending fundraising roadshows, ward-visited children in hospital for 4 hours a week every week and was member of senior management team as Head of Press & PR.
Fundraising, Pr, Management, Radio
My education
Crime Academy
N/a, N/a
N/a, N/a
Glenthorne High School for Girls
Secondary, English and Biology
Secondary, English and Biology
?
-
2019
Birkbeck University
Bachelors, Law
Bachelors, Law
?
-
2010
Institute of Directors
N/a, Power and Politics
N/a, Power and Politics
?
-
2010
Institute of Directors
N/a, Leadership
N/a, Leadership
?
-
2010
Chartered Institute of Public Relations
N/a, N/a
N/a, N/a
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