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jobs
Freelance Content & SEO Marketing
Lydia Cartwright-Bain
,
MANCHESTER, United Kingdom
Experience
Other titles
Skills
I'm offering
For as long as I can remember, I have had a strong adoration for words and I have been fortunate enough to incorporate that into my career as a Content Marketing Specialist.
Having gained considerable experience in the media industry as a media make-up artist, supporting artist, video editor, social media executive and blogger, I have been able to amalgamate these skills into my work as a content writer. This has helped me to create truly compelling, well-informed articles that not only appeal to the customer, but have been carefully curated for SEO.
Having gained considerable experience in the media industry as a media make-up artist, supporting artist, video editor, social media executive and blogger, I have been able to amalgamate these skills into my work as a content writer. This has helped me to create truly compelling, well-informed articles that not only appeal to the customer, but have been carefully curated for SEO.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
? - 2019
job
SEO & Content Marketing Specialist
Self Employed.
Having gained considerable digital marketing experience over my career, I made the decision to work on a freelance basis. With a number of clients on a monthly
retainer, as well as one-off projects, I have gained experience in a number of different sectors, including:
● Beauty
● Education
● Fashion
● Entertainment
● E-commerce
● Public Sector
● Law
● Events
My ability to quickly adapt my tone of voice and writing style allows me to create
compelling, well-informed articles for a wide range of clients. As a highly organised
individual, working on a freelance basis has given me greater freedom to manage
my workload in order to exceed clients' expectations.
Although I specialise in content and SEO marketing, I offer a number of different
services to my clients, including:
● Content marketing (blog posts, brochure writing, on-page copy)
● Content SEO audits
● Competitor analysis
● Social media marketing
● Marketing consulting
● Monthly reporting
● Website management
● CRM marketing
One of the most rewarding aspects of my job is managing the project from start to finish, allowing me to bring the client's idea to life and exceed their expectations.
Although I gained experience managing clients whilst working agency-side, working
freelance has given me a deeper understanding into what it takes to manage and work with clients in order to complete the project to the highest standard.
retainer, as well as one-off projects, I have gained experience in a number of different sectors, including:
● Beauty
● Education
● Fashion
● Entertainment
● E-commerce
● Public Sector
● Law
● Events
My ability to quickly adapt my tone of voice and writing style allows me to create
compelling, well-informed articles for a wide range of clients. As a highly organised
individual, working on a freelance basis has given me greater freedom to manage
my workload in order to exceed clients' expectations.
Although I specialise in content and SEO marketing, I offer a number of different
services to my clients, including:
● Content marketing (blog posts, brochure writing, on-page copy)
● Content SEO audits
● Competitor analysis
● Social media marketing
● Marketing consulting
● Monthly reporting
● Website management
● CRM marketing
One of the most rewarding aspects of my job is managing the project from start to finish, allowing me to bring the client's idea to life and exceed their expectations.
Although I gained experience managing clients whilst working agency-side, working
freelance has given me a deeper understanding into what it takes to manage and work with clients in order to complete the project to the highest standard.
Consulting, ME, Social, Public sector, It, Blog, Website, Brochure, Management, Content, Digital Marketing, Fashion, E-commerce, CRM, Writing, Social Media Marketing, Marketing, Seo, Content marketing, Social Media
2018 - 2019
job
Off-Page SEO and Content Specialist
Add People.
Moving over to agency-side from in-house marketing was a great way to gain
experience in a different environment. In my role as an Off-Page SEO and Content
Specialist, I specialised in link building, SEO optimisation, outreach, creating
engaging blog content, producing infographics, citation building and carrying out competitor link analyses.
My day-to-day role was widely varied and I enjoyed working for a number of different
clients and the challenges it brought with it.
Add People specialise in small-medium businesses and I found this hugely
rewarding. Not only did you get to see dramatic growth over a short period of time, but it also allowed me to build up more of a personal relationship with my clients.
One of my most challenging clients got in contact with my manager to tell him that I
am 'the best copywriter that he's had for over five years', which certainly made all of the hard work worthwhile!
In order to create on-trend, SEO-friendly content, I use programmes including:
● Ahrefs
● BuzzSumo
● Text Tools
● Bright Local
● SEMrush
I pride myself on my ability to quickly navigate new programmes. Having used a huge range of digital marketing tools throughout my career, I am extremely
comfortable and efficient at using a wide variety of tools.
experience in a different environment. In my role as an Off-Page SEO and Content
Specialist, I specialised in link building, SEO optimisation, outreach, creating
engaging blog content, producing infographics, citation building and carrying out competitor link analyses.
My day-to-day role was widely varied and I enjoyed working for a number of different
clients and the challenges it brought with it.
Add People specialise in small-medium businesses and I found this hugely
rewarding. Not only did you get to see dramatic growth over a short period of time, but it also allowed me to build up more of a personal relationship with my clients.
One of my most challenging clients got in contact with my manager to tell him that I
am 'the best copywriter that he's had for over five years', which certainly made all of the hard work worthwhile!
In order to create on-trend, SEO-friendly content, I use programmes including:
● Ahrefs
● BuzzSumo
● Text Tools
● Bright Local
● SEMrush
I pride myself on my ability to quickly navigate new programmes. Having used a huge range of digital marketing tools throughout my career, I am extremely
comfortable and efficient at using a wide variety of tools.
Digital Marketing, Seo, Marketing, Copywriter, Content, Blog, It, Growth, Optimization, Ahrefs, UP, Manager, ME
2017 - 2018
job
Various roles
The Hut Group.
Having worked in the fast-paced environment at The Hut Group for over a year, I
gained considerable knowledge into a range of e-commerce roles. This included
working in a variety of roles in the Beauty department, including:
● Ecommerce Trading Assistant
● Social Media Executive
● Social Community Manager
● International Content Marketing Executive.
As the International Content Marketing Executive for a variety of websites, my writing
style became extremely versatile. I was able to adapt my tone of voice according to the brand guidelines, territory and target customer across a range of international
sites.
I specialised in blogging, content/editorial emails, landing page copy, on-page copy and script writing. I was, and still am, comfortable using programmes such as Google
Adwords and Google Trends in order to maximise the organic impact of my work.
Having gained considerable experience in the Media Industry as a media make-up
artist, supporting artist, video editor, social media executive and blogger, I was able to amalgamate these skills into my work as a content writer. This helped me to write
truly compelling, well-informed articles. Not only did my articles appeal to the
customer, helping to drive sales, but they are always carefully curated for SEO - to drive more traffic to the sites and increase organic revenue.
As well as being a truly creative content writer, I'm also comfortable analysing data
using Google Analytics, Linkdex, Excel, Tableau and more.
● Chevrolet advert
● Nationwide Building Society advert
● Cucumber (Channel 4)
gained considerable knowledge into a range of e-commerce roles. This included
working in a variety of roles in the Beauty department, including:
● Ecommerce Trading Assistant
● Social Media Executive
● Social Community Manager
● International Content Marketing Executive.
As the International Content Marketing Executive for a variety of websites, my writing
style became extremely versatile. I was able to adapt my tone of voice according to the brand guidelines, territory and target customer across a range of international
sites.
I specialised in blogging, content/editorial emails, landing page copy, on-page copy and script writing. I was, and still am, comfortable using programmes such as Google
Adwords and Google Trends in order to maximise the organic impact of my work.
Having gained considerable experience in the Media Industry as a media make-up
artist, supporting artist, video editor, social media executive and blogger, I was able to amalgamate these skills into my work as a content writer. This helped me to write
truly compelling, well-informed articles. Not only did my articles appeal to the
customer, helping to drive sales, but they are always carefully curated for SEO - to drive more traffic to the sites and increase organic revenue.
As well as being a truly creative content writer, I'm also comfortable analysing data
using Google Analytics, Linkdex, Excel, Tableau and more.
● Chevrolet advert
● Nationwide Building Society advert
● Cucumber (Channel 4)
E-commerce, ME, Social, Manager, UP, Google, Community, International, Make-up, Sales, Analytics, Blogger, Content, Tableau, Social Media, Creative content, Adwords, Ecommerce, Websites, Blogging, Writing, Video, Excel, Google analytics, Marketing, Seo, Content marketing
2018 - 2018
job
Senior Content Marketing Executive
SLG Agency.
In my role as a Senior Content Marketing Executive - the only content role within the business - I was solely responsible for all things content-related for both the SLG
brand and all of our clients. My role included:
• Writing blog content (curated for SEO)
• Creating content calendars / content strategies
• Link building/influencer outreach
• Social media content
• Writing on-site copy (for SEO)
• Advising clients on SEO best practice
• Proofreading/editing for clients
• Proposals for new business
• Monthly reporting for the busy digital marketing team
One of the things I enjoyed most about my role at SLG is that I was able to demonstrate my immense creativity every day. The majority of their clients were in
the construction sector, however, I was able to create compelling, creative content to appeal to potential new customers. From home improvement techniques to tips on
how to be more eco- friendly - the articles I wrote for my clients are well-researched, accurate and carefully- curated for SEO.
In addition to that, I was responsible for the day-to-day running of the SLG Twitter, LinkedIn and blog. During my time at SLG, they saw a significant increase in both
social engagement and organic traffic, helping us to increase our online presence.
Additionally, I was heavily involved in the creation of the new website, ensuring it is
mobile friendly and following SEO best-practices in order to increase organic
visibility.
brand and all of our clients. My role included:
• Writing blog content (curated for SEO)
• Creating content calendars / content strategies
• Link building/influencer outreach
• Social media content
• Writing on-site copy (for SEO)
• Advising clients on SEO best practice
• Proofreading/editing for clients
• Proposals for new business
• Monthly reporting for the busy digital marketing team
One of the things I enjoyed most about my role at SLG is that I was able to demonstrate my immense creativity every day. The majority of their clients were in
the construction sector, however, I was able to create compelling, creative content to appeal to potential new customers. From home improvement techniques to tips on
how to be more eco- friendly - the articles I wrote for my clients are well-researched, accurate and carefully- curated for SEO.
In addition to that, I was responsible for the day-to-day running of the SLG Twitter, LinkedIn and blog. During my time at SLG, they saw a significant increase in both
social engagement and organic traffic, helping us to increase our online presence.
Additionally, I was heavily involved in the creation of the new website, ensuring it is
mobile friendly and following SEO best-practices in order to increase organic
visibility.
Proofreading, Social, Online, Creativity, Twitter, It, Blog, Website, Content, Digital Marketing, Linkedin, Creative content, Writing, Marketing, Seo, Content marketing, Social Media
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