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Marketing and Licensing Director across the music industry

Jodi Burian, LONDON, United Kingdom


10 - 14 years

Other titles

Director of Marketing + Licensing Guest Lecturer European Marketing + Licensing Manager


Marketing Promotional marketing Retail marketing Advertising Market Analysis + 13 more

I'm offering

My experience is leading the marketing department for globally recognised record labels in the US and UK. My current position centers on devising and implementing creative and diverse campaigns for world renowned artists, as well as films and books. I am responsible for all things marketing which includes creating decks and presentations to present campaigns to partners around the world. This includes overseeing public relations strategies, creating copy for newsletters and social media, and coming up with creative ways to get people's eyes on our projects, and hiring the right teams whilst staying in budget.

In addition, I also handle all music licensing for both established and emerging artists, events and products. I am very seasoned in pitching and negotiating music from the catalogue, as well as working with composers to synchronize music for advertising, TV, film, video games and more.

Additionally, I am well-versed in the legal language of the rights that master and publishers hold, drafting and amending licensing agreements, working with legal teams and understanding the essential relationships brands and bands have with one another.

I have a great network of industry contacts in both UK/EU and North America with advertising agencies, artists and composers, labels, publishers and more.


United Kingdom

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Music Film



Ready for

  Smaller project
  Ongoing relation / part-time


Typically available right away

My experience

2016 - ?   job
Director of Marketing + Licensing Mexican Summer Records.
● Responsible for growing the label's international profile and increasing the label's revenue with focus on the US, Europe, Japan and Australia
● Manage and secure synronization licenses and maintain multiple catalogs on a global scale
including managing a network of thousands of music supervisors, publishers, distributors, agencies, managers and more.
● Directly manage Project Managers in the UK and North America, keeping their campaigns on target with marketing goals and within budget, whilst providing leadership for support
● Work directly alongside label owners on all A&R, budgetary, and operational goals for the organisation, including securing funding and developing marketing and sales goals for the arts
and music festival, Marfa Myths in Texas
Music, Marketing and sales, R, Leadership, Sales, Budget, Network, Support, Festival, Marketing, International, Organisation

2013 - 2016   job
Director of Marketing + Licensing Stones Throw Records.
● Strategise and present cross-promotional marketing developments and analytics internally and with artists, managers, distributors and third parties to implement objectives globally
● Manage and secure syncronization licenses and maintain multiple catalogs on a global scale. Fully
responsible for drafting agreements, licences, invoice creation, and maintaining a vast network of music supervisors and production companies globally.
● Curate unique promotional opportunities for platinum-selling artists such as Snoop Dogg, Aloe
Blacc, Mayer Hawthorne, as well as for legacy acts and developing artists
● Secure editorial and advertorial placement across music, consumer, news and trade sites and digital publications such as YouTube, Billboard, Pitchfork, Rolling Stone, NY Times and more
● Develop and execute social media strategies including creating content calendars, copy for artist
channels, and identifying targets for social media growth across all channels
Growth, Music, Production, Social, Youtube, Social Media, Marketing, Social media strategies, Content, Analytics, Network

2015 - 2015   job
Guest Lecturer Emerson College.
Lectured students on market analysis principles and legal requirements related to licensing
agreements, copyright and publishing; along with the examination of revenue channels such as royalties, record sales, product endorsements; and cost-centered issues such as promotion,
advertising, and touring
Advertising, Sales

My education

? - 2010
University of Westminster
Masters, International Relations & Global Change

? - 2009
San Francisco State
Bachelors, International Relations

My resume

  Download resume

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