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Marketing and Licensing Director across the music industry
Jodi Burian
,
LONDON, United Kingdom
Experience
Other titles
Skills
I'm offering
My experience is leading the marketing department for globally recognised record labels in the US and UK. My current position centers on devising and implementing creative and diverse campaigns for world renowned artists, as well as films and books. I am responsible for all things marketing which includes creating decks and presentations to present campaigns to partners around the world. This includes overseeing public relations strategies, creating copy for newsletters and social media, and coming up with creative ways to get people's eyes on our projects, and hiring the right teams whilst staying in budget.
In addition, I also handle all music licensing for both established and emerging artists, events and products. I am very seasoned in pitching and negotiating music from the catalogue, as well as working with composers to synchronize music for advertising, TV, film, video games and more.
Additionally, I am well-versed in the legal language of the rights that master and publishers hold, drafting and amending licensing agreements, working with legal teams and understanding the essential relationships brands and bands have with one another.
I have a great network of industry contacts in both UK/EU and North America with advertising agencies, artists and composers, labels, publishers and more.
In addition, I also handle all music licensing for both established and emerging artists, events and products. I am very seasoned in pitching and negotiating music from the catalogue, as well as working with composers to synchronize music for advertising, TV, film, video games and more.
Additionally, I am well-versed in the legal language of the rights that master and publishers hold, drafting and amending licensing agreements, working with legal teams and understanding the essential relationships brands and bands have with one another.
I have a great network of industry contacts in both UK/EU and North America with advertising agencies, artists and composers, labels, publishers and more.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2016 - ?
job
Director of Marketing + Licensing
Mexican Summer Records.
UK
● Responsible for growing the label's international profile and increasing the label's revenue with focus on the US, Europe, Japan and Australia
● Manage and secure synronization licenses and maintain multiple catalogs on a global scale
including managing a network of thousands of music supervisors, publishers, distributors, agencies, managers and more.
● Directly manage Project Managers in the UK and North America, keeping their campaigns on target with marketing goals and within budget, whilst providing leadership for support
● Work directly alongside label owners on all A&R, budgetary, and operational goals for the organisation, including securing funding and developing marketing and sales goals for the arts
and music festival, Marfa Myths in Texas
● Responsible for growing the label's international profile and increasing the label's revenue with focus on the US, Europe, Japan and Australia
● Manage and secure synronization licenses and maintain multiple catalogs on a global scale
including managing a network of thousands of music supervisors, publishers, distributors, agencies, managers and more.
● Directly manage Project Managers in the UK and North America, keeping their campaigns on target with marketing goals and within budget, whilst providing leadership for support
● Work directly alongside label owners on all A&R, budgetary, and operational goals for the organisation, including securing funding and developing marketing and sales goals for the arts
and music festival, Marfa Myths in Texas
Marketing, Marketing and sales, R, Leadership, Sales, Budget, Network, Support, Festival, Music, International, Organization
2013 - 2016
job
Director of Marketing + Licensing
Stones Throw Records.
● Strategise and present cross-promotional marketing developments and analytics internally and with artists, managers, distributors and third parties to implement objectives globally
● Manage and secure syncronization licenses and maintain multiple catalogs on a global scale. Fully
responsible for drafting agreements, licences, invoice creation, and maintaining a vast network of music supervisors and production companies globally.
● Curate unique promotional opportunities for platinum-selling artists such as Snoop Dogg, Aloe
Blacc, Mayer Hawthorne, as well as for legacy acts and developing artists
● Secure editorial and advertorial placement across music, consumer, news and trade sites and digital publications such as YouTube, Billboard, Pitchfork, Rolling Stone, NY Times and more
● Develop and execute social media strategies including creating content calendars, copy for artist
channels, and identifying targets for social media growth across all channels
● Manage and secure syncronization licenses and maintain multiple catalogs on a global scale. Fully
responsible for drafting agreements, licences, invoice creation, and maintaining a vast network of music supervisors and production companies globally.
● Curate unique promotional opportunities for platinum-selling artists such as Snoop Dogg, Aloe
Blacc, Mayer Hawthorne, as well as for legacy acts and developing artists
● Secure editorial and advertorial placement across music, consumer, news and trade sites and digital publications such as YouTube, Billboard, Pitchfork, Rolling Stone, NY Times and more
● Develop and execute social media strategies including creating content calendars, copy for artist
channels, and identifying targets for social media growth across all channels
Social Media, Marketing, Social media strategies, Content, Analytics, Network, Youtube, Growth, Music, Production, Social
2015 - 2015
job
Guest Lecturer
Emerson College.
Lectured students on market analysis principles and legal requirements related to licensing
agreements, copyright and publishing; along with the examination of revenue channels such as royalties, record sales, product endorsements; and cost-centered issues such as promotion,
advertising, and touring
agreements, copyright and publishing; along with the examination of revenue channels such as royalties, record sales, product endorsements; and cost-centered issues such as promotion,
advertising, and touring
Advertising, Sales
2011 - 2013
job
European Marketing + Licensing Manager
Stones Throw, Daptone, Rhymesayers, Innovative Leisure.
UK
● Oversaw operations internationally and was the primary liaison between partners in Europe and the US with regards to distribution, digital, retail marketing and publicity
● Licensed music to key brands and film and TV, maintaining an expansive database of agencies, producers, music supervisors globally
● Devised geo-targeted digital and retail campaigns
● Oversaw operations internationally and was the primary liaison between partners in Europe and the US with regards to distribution, digital, retail marketing and publicity
● Licensed music to key brands and film and TV, maintaining an expansive database of agencies, producers, music supervisors globally
● Devised geo-targeted digital and retail campaigns
Marketing, Database, Movie, Retail, TV, Music, Manager
2011 - 2013
job
Hip Hop Column Editor & Contributor
The Quietus.
UK
● Researching and writing a monthly column for an award winning music website with 350,000+
unique users/month
● Providing insight into current music styles and trends for the editors
● Raising the profile of electronic and hip hop music on the site
● Researching and writing a monthly column for an award winning music website with 350,000+
unique users/month
● Providing insight into current music styles and trends for the editors
● Raising the profile of electronic and hip hop music on the site
Writing, Website, Music, Winning
My education
?
-
2010
University of Westminster
Masters, International Relations & Global Change
Masters, International Relations & Global Change
?
-
2009
San Francisco State
Bachelors, International Relations
Bachelors, International Relations
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