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Digital Marketing Consultant
Gavin Burgham
,
Liverpool, United Kingdom
Experience
Other titles
Skills
I'm offering
A commercially orientated, digital marketing professional with over 20 years agency experience working with a wide variety of leading brands, SME's and start-ups. Extensive knowledge of channels such as PPC, SEO, social media, display, video and programmatic.
Utilising all of the experience I have gained over the last 20 years working with design and advertising agencies, advertising platforms, business owners and in-house teams, The Right Click was born to offer digital marketing consultancy at an affordable price. Our services include:
- Digital marketing strategy
- PPC and paid social media audits, setup and management
- SEO audits and management
- App install campaign management
- Social media management
- Website tracking audits and implementation.
- Agency support and white labeling
- Training
Utilising all of the experience I have gained over the last 20 years working with design and advertising agencies, advertising platforms, business owners and in-house teams, The Right Click was born to offer digital marketing consultancy at an affordable price. Our services include:
- Digital marketing strategy
- PPC and paid social media audits, setup and management
- SEO audits and management
- App install campaign management
- Social media management
- Website tracking audits and implementation.
- Agency support and white labeling
- Training
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - 2019
job
Director Of Search & Advertising
Reading Room.
- Developing the search and advertising proposition across the Liverpool and London offices.
- Identifying new digital channels and integrating them into our offering including native advertising, programmatic, TV and digital out of home.
- New Business development, proposal writing, cross selling of services to Idox group companies and customers.
- Overall strategy for all search and advertising clients.
- Staff development; including recruitment, appraisals and training.
- Finances; including team forecasting, budget management and delivery of revenue and profit targets.
- Management of 3rd party suppliers.
- Strategic input into the overall direction of the agency.
- Managing relaunch of agency website.
- Identifying new digital channels and integrating them into our offering including native advertising, programmatic, TV and digital out of home.
- New Business development, proposal writing, cross selling of services to Idox group companies and customers.
- Overall strategy for all search and advertising clients.
- Staff development; including recruitment, appraisals and training.
- Finances; including team forecasting, budget management and delivery of revenue and profit targets.
- Management of 3rd party suppliers.
- Strategic input into the overall direction of the agency.
- Managing relaunch of agency website.
PPC, Seo, Google analytics, Google adwords, Digital Strategy, Social Media, Digital Marketing, Online marketing, Content marketing, Social media ads
2011 - 2016
job
PPC Manager & Head Of Digital Advertising
Rippleffect.
- Overall responsibility for and management of all agency digital advertising accounts, utilising channels such as PPC, Facebook advertising, promoted tweets, YouTube and LinkedIn to ensure the best possible results for our clients.
- Design and implementation of a bespoke tracking system, using a conversion attribution model to assign different values to different traffic sources involved in different points of online transactions.
- Working with clients to implement call tracking software to further show the value of PPC and other online marketing methods.
- Client liaison and management for all of my clients including conference calls and regular meetings and presentations.
- Management of other PPC team members, including setting goals and work, training, development reviews and account strategy.
- Regular involvement in proposal writing and pitches for prospective new PPC business.
- Management of all agency affiliate marketing campaigns.
- Design and implementation of a bespoke tracking system, using a conversion attribution model to assign different values to different traffic sources involved in different points of online transactions.
- Working with clients to implement call tracking software to further show the value of PPC and other online marketing methods.
- Client liaison and management for all of my clients including conference calls and regular meetings and presentations.
- Management of other PPC team members, including setting goals and work, training, development reviews and account strategy.
- Regular involvement in proposal writing and pitches for prospective new PPC business.
- Management of all agency affiliate marketing campaigns.
PPC, Google analytics, Google adwords, Social Media, Digital Marketing, Digital Strategy, Social media ads
2009 - 2011
job
Search Engine Marketing Executive
Hitsearch.
- Management of client SEO campaigns including keyword research, writing of enticing meta titles and descriptions, copy writing for client websites, writing and distribution of online press releases, blog integration, off page link building and reporting and analysis of data.
- Sole responsibility for all management of client PPC campaigns including; bid changes, campaign creation and analysis and reporting of data.
- Management of clients affiliate marketing programs using custom built affiliate marketing software and Affiliate Window. Tasks include affiliate recruitment, campaign offers and reporting of results.
- Client liaison and management for all of my clients including conference calls and regular meetings.
- Management of clients social media accounts including Facebook and Twitter.
- Sole responsibility for all management of client PPC campaigns including; bid changes, campaign creation and analysis and reporting of data.
- Management of clients affiliate marketing programs using custom built affiliate marketing software and Affiliate Window. Tasks include affiliate recruitment, campaign offers and reporting of results.
- Client liaison and management for all of my clients including conference calls and regular meetings.
- Management of clients social media accounts including Facebook and Twitter.
PPC, Seo, Google analytics, Google adwords, Wordpress, Digital Marketing, Social Media, Online marketing, Content marketing
My education
2000
-
2004
Liverpool John Moores University
Bachelor, Business Studies
Bachelor, Business Studies
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