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Experienced and creative copywriter and editor
Louise Banbury
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a freelance copywriter and editor, with more than 17 years' experience of working in print and online editorial.
I help businesses, charities and organisations use the right language to speak to their customers, whether it's through SEO web content, ads, brochures, video scripts, newsletters, articles, case studies or annual reports.
My long editorial career included seven years as chief sub-editor at Monocle magazine as well as stints at the Guardian, the FT and CityA.M. I've been online reporter for http://*********.** and news reporter for Macworld magazine. I've worked at Redwood Publications, Cedar and countless others.
And I still haven't tired of talking about hyphens and apostrophes.
I help businesses, charities and organisations use the right language to speak to their customers, whether it's through SEO web content, ads, brochures, video scripts, newsletters, articles, case studies or annual reports.
My long editorial career included seven years as chief sub-editor at Monocle magazine as well as stints at the Guardian, the FT and CityA.M. I've been online reporter for http://*********.** and news reporter for Macworld magazine. I've worked at Redwood Publications, Cedar and countless others.
And I still haven't tired of talking about hyphens and apostrophes.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Good
Spanish
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2014 - ?
freelance
Freelance copywriter and editor
unknown.
I've worked across sectors in print and online, ranging from sales brochures to business
reports and from social media to tone-of-voice guidelines. Projects have included:
University of East London: Copywriting across its new website, including subject
pages and student information pages, formatting with HTML and uploading to the CMS
Trollweb e-commerce: B2B website copy for this Norwegian company, owned by Visma, which supplies and develops e-commerce software for retailers
Elespacio digital marketing agency: Go-to copywriter for B2B case studies, online
articles, newsletters and social media, plus online ads and video scripts for the agency's
clients, including People per Hour and Nespresso
Audi (via Heyja GMBH): A 'brandzine' for Audi's internal marketing and sales teams
True North branding agency: Client presentations and tone-of-voice guidelines for the scientific publisher Springer Nature, and emails for a hotel accounting software vendor
Moving Brands communications agency: Case studies and thought-leadership
pieces
Winkreative communications agency: Website copy and brochures aimed at potential clients
Grosvenor Estates (via Winkreative): Residential sales brochure
Wonderwall (via Winkreative): Writing and commissioning a book for a well-known
Japanese retail designer
Richmond International design studio: Web copy and brochures aimed at potential
customers in the hospitality industry
Energy 4 Impact: Website copy and annual report for this clean energy charity, aimed at donors, trustees and other stakeholders
Arup (via Wardour International): Case studies on various engineering and architecture
projects for the annual design book 2015
reports and from social media to tone-of-voice guidelines. Projects have included:
University of East London: Copywriting across its new website, including subject
pages and student information pages, formatting with HTML and uploading to the CMS
Trollweb e-commerce: B2B website copy for this Norwegian company, owned by Visma, which supplies and develops e-commerce software for retailers
Elespacio digital marketing agency: Go-to copywriter for B2B case studies, online
articles, newsletters and social media, plus online ads and video scripts for the agency's
clients, including People per Hour and Nespresso
Audi (via Heyja GMBH): A 'brandzine' for Audi's internal marketing and sales teams
True North branding agency: Client presentations and tone-of-voice guidelines for the scientific publisher Springer Nature, and emails for a hotel accounting software vendor
Moving Brands communications agency: Case studies and thought-leadership
pieces
Winkreative communications agency: Website copy and brochures aimed at potential clients
Grosvenor Estates (via Winkreative): Residential sales brochure
Wonderwall (via Winkreative): Writing and commissioning a book for a well-known
Japanese retail designer
Richmond International design studio: Web copy and brochures aimed at potential
customers in the hospitality industry
Energy 4 Impact: Website copy and annual report for this clean energy charity, aimed at donors, trustees and other stakeholders
Arup (via Wardour International): Case studies on various engineering and architecture
projects for the annual design book 2015
Web, Leadership, Sales, Website, Engineering, Architecture, B2B, Software, International, Brochure, ADS, Tone-of-voice, Online, Energy, Energy, Go, Social, Writing, Social Media, Design, Html, Marketing, Copywriting, Branding, Video, HTML/CSS/Javascript, Digital Marketing, CMS, Marketing and sales, E-commerce, Print, Copywriter, Retail, Website copy
2007 - 2014
job
Chief sub-editor
Monocle.
I was in charge of the sub-editing on this monthly magazine, which has business, design, culture and fashion sections, as well as web and broadcast divisions, making
sure copy was readable, on brand and accurate.
sure copy was readable, on brand and accurate.
Design, Fashion, Web
2007 - 2007
freelance
Freelance sub-editor/writer
unknown.
Projects included researching, writing and editing a health booklet for Tesco and sub-
editing for The Guardian arts desk, firstpost.com, NHS Choices and the Financial
Times.
editing for The Guardian arts desk, firstpost.com, NHS Choices and the Financial
Times.
Writing, Health
2005 - 2007
job
Chief sub-editor
CityA.M.
As head of the subs' desk on a daily business newspaper aimed at City workers, I
managed staff and freelancers, sent the paper to print, wrote the style guide, edited
copy, fact-checked, wrote headlines and standfirsts and proofread every page.
managed staff and freelancers, sent the paper to print, wrote the style guide, edited
copy, fact-checked, wrote headlines and standfirsts and proofread every page.
Print, Guide
2004 - 2005
job
Group chief sub-editor
Ink Publishing.
Ink published around 10 business and customer titles. I was the main sub-editor for the monthly European Business and oversaw the subbing for all the other publications.
2002 - 2004
freelance
Freelance sub-editor/writer
Marks & Spencer magazine.
Titles included Reuters magazine, Moneywise, Teachers, Harpers & Queen, Prima, Marks & Spencer magazine, European Business, The Guardian (Guide).
Before March 2002
I studied magazine journalism on a three-month intensive course and then worked as an online news reporter at Brand Republic (part of Haymarket Business Publications), a
reporter at Macworld computer magazine and as a news writer at the World
Entertainment News Network. I eventually switched to sub-editing and first worked at silicon.com, an online news website for the tech industry.
Pro bono work
I work via the Media Trust, which matches charities with media professionals. I have
written web copy for Streetchild United, a brochure for Thames21, guest-edited an annual report for Trees for Cities and mentored a writer for GVEP International (now
Energy4Impact). I was also social media volunteer for the writers' organisation, 26.
Before March 2002
I studied magazine journalism on a three-month intensive course and then worked as an online news reporter at Brand Republic (part of Haymarket Business Publications), a
reporter at Macworld computer magazine and as a news writer at the World
Entertainment News Network. I eventually switched to sub-editing and first worked at silicon.com, an online news website for the tech industry.
Pro bono work
I work via the Media Trust, which matches charities with media professionals. I have
written web copy for Streetchild United, a brochure for Thames21, guest-edited an annual report for Trees for Cities and mentored a writer for GVEP International (now
Energy4Impact). I was also social media volunteer for the writers' organisation, 26.
Social Media, Brochure, Network, Website, International, Web, Organization, Guide, Online, Social
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