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PR Consultant providing effective media coverage
Colin Wright
,
Edinburgh, United Kingdom
Experience
Other titles
Skills
I'm offering
Pro-active in generating ideas, creating press releases, columns and commentary which gain wide coverage for clients . My journalistic experience enables me to identify and generate PR which creates strong and focused media across all platforms for diverse range of clients. Extensive experience of long and short campaigns, crisis management, and working closely to short deadlines.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2007 - 2019
freelance
PR Consultant
Colin Wright PR.
I work with a variety of clients creating, and developing extensive long term campaigns. Working closely with senior management and business owners developing PR which effectively and directly improves their profile, increases their market share, and produces tangible results. My journalistic experience ensures that the client has someone with a clear understanding of their requirements and the ability to translate that into powerful and effective media coverage. Current clients include accountancy firm French Duncan, property management company DJ Alexander, and pub chain the Bruce Group.
February 2007 - October 2016
- Working with the managing partner and senior partners providing all Public Relations services for PKF and BDO in Scotland. Increasing their profile from 10th in the marketplace to second amongst their competitors resulting in increased revenues, greater opportunities; and substantial growth over a decade and raising their media coverage to 20% of BDO's total for the whole of the UK. Initiating campaigns to target specific markets including the legal sector, insolvency, football, hospitality, and corporate finance through innovative and active PR. Highlights include the PR for the administrations of Hearts FC, Optical Express and USC.
I provided the Public Relations services for the Scotland 500 firm the Anderson Group involving increased coverage for the firm including a cover story in Insider magazine and extensive coverage of their growth activities.
- Raising the profile and influence of the insolvency trade body R3 including representing their interests in influencing insolvency legislation with the Scottish government and presenting papers and information to MSPs as well as ensuring R3's activities are widely represented in the media.
- Raising the profile of Scotland's leading entrepreneur group the Entrepreneurial Exchange and managing their coverage for their annual dinner as well as representing their interests and activities in the media.
- Working with Morisons LLP ensuring key messages and partners were represented in the media covering insolvency issues and gaining coverage in key publications including the Herald and the Scotsman.
- Raising the profile of MLM Solutions in important corporate insolvency areas which the firm wished to promote gaining a BBC interview and coverage in key publications including the Herald.
- Providing editorial support for Carrington Dean in personal insolvency.
February 2007 - October 2016
- Working with the managing partner and senior partners providing all Public Relations services for PKF and BDO in Scotland. Increasing their profile from 10th in the marketplace to second amongst their competitors resulting in increased revenues, greater opportunities; and substantial growth over a decade and raising their media coverage to 20% of BDO's total for the whole of the UK. Initiating campaigns to target specific markets including the legal sector, insolvency, football, hospitality, and corporate finance through innovative and active PR. Highlights include the PR for the administrations of Hearts FC, Optical Express and USC.
I provided the Public Relations services for the Scotland 500 firm the Anderson Group involving increased coverage for the firm including a cover story in Insider magazine and extensive coverage of their growth activities.
- Raising the profile and influence of the insolvency trade body R3 including representing their interests in influencing insolvency legislation with the Scottish government and presenting papers and information to MSPs as well as ensuring R3's activities are widely represented in the media.
- Raising the profile of Scotland's leading entrepreneur group the Entrepreneurial Exchange and managing their coverage for their annual dinner as well as representing their interests and activities in the media.
- Working with Morisons LLP ensuring key messages and partners were represented in the media covering insolvency issues and gaining coverage in key publications including the Herald and the Scotsman.
- Raising the profile of MLM Solutions in important corporate insolvency areas which the firm wished to promote gaining a BBC interview and coverage in key publications including the Herald.
- Providing editorial support for Carrington Dean in personal insolvency.
Public relations, Interview, Pr, Management, Exchange, Finance, Support, Growth, Presenting, Express
1996 - 2007
freelance
Public Relations
Colin Wright PR.
I provided PR support for Grant Thornton raising their profile from almost invisible to being the second most widely covered accountancy firm in Scotland.
- Providing crisis management Public Relations for the 165 home Highfield Nursing Home group responding to media enquiries from across the UK relating the operation and development of the firm. Providing strategies for promoting the business as well as dealing with problems and issues arising within homes and to provide an effective and focused response and management plan.
- Providing crisis management Public Relations for the 165 home Highfield Nursing Home group responding to media enquiries from across the UK relating the operation and development of the firm. Providing strategies for promoting the business as well as dealing with problems and issues arising within homes and to provide an effective and focused response and management plan.
Public relations, Management, Support, Development, Crisis management
1984 - 1996
freelance
freelance journalist contributing
BBC, the Herald, the Telegraph, the Daily Mail.
I worked as a freelance journalist for the Scotsman, the Herald, the Daily Telegraph the Daily Mail and the BBC. I also worked for numerous trade publications. I was a health correspondent, an oil correspondent, and a business correspondent.
Journalist, Exchange, Health
My education
1979
-
1982
Edinburgh University
Masters, Philosophy and English Literature
Masters, Philosophy and English Literature
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