$$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Expert
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Ecommerce, Marketing, PR Consultant & Creative Direction
Jason Cristiano
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
PLEASE NOTES MY MONTHLY RATE IS NEGOTIABLE.
Jason is a self-confident, hardworking and motivated individual who is adaptable to various working environments within the apparel, fashion and retail industries with over 14 years experience. Possessing a high standard of reliability and ambition to succeed to proposed challenges using strategic, creative, and efficient methods are imperative traits. Offering a wealth of retail and e-commerce experience within the brand and product marketing sectors of the business. He is an experienced Ecommerce Marketing Manager, Brand Manager and Marketing Manager specialising in results-driven growth strategies, digital marketing, user experience and comprehensive SEO strategy. In addition, the ability to be punctual, well organised and have succinct commercial awareness are key personality factors. With an inherent entrepreneurial spirit and a goal/target driven personality, I strive for the best results and a proven track record of delivering. Jason is a robust team player who leads by example and mentors those around him. A creative strategist at heart, innovation is a key quality while being laser results focused. Jason is a massive creative as well and always looking for creative out-of-the-box solutions for complex projects.
Jason is a self-confident, hardworking and motivated individual who is adaptable to various working environments within the apparel, fashion and retail industries with over 14 years experience. Possessing a high standard of reliability and ambition to succeed to proposed challenges using strategic, creative, and efficient methods are imperative traits. Offering a wealth of retail and e-commerce experience within the brand and product marketing sectors of the business. He is an experienced Ecommerce Marketing Manager, Brand Manager and Marketing Manager specialising in results-driven growth strategies, digital marketing, user experience and comprehensive SEO strategy. In addition, the ability to be punctual, well organised and have succinct commercial awareness are key personality factors. With an inherent entrepreneurial spirit and a goal/target driven personality, I strive for the best results and a proven track record of delivering. Jason is a robust team player who leads by example and mentors those around him. A creative strategist at heart, innovation is a key quality while being laser results focused. Jason is a massive creative as well and always looking for creative out-of-the-box solutions for complex projects.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Portuguese
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
Brand Marketing Manager
Urlazhny.com and Uhetao.
(NYC - Short term/Freelance)
Urlazhny.com and Uhetao
• Populated and launched website on Shopify and helped launch brand in the US for Urlazh NY
• Launched website within 3 weeks of starting contract
• Launched Amazon within 1 week of starting contract
• Received first sales on Amazon with days of launching due to marketing efforts and sponsored product keywords
• Received first sales on website within 1 month with Facebook/Instagram and Google advertising and keywords
• Successfully launched marketing plan and strategy for the first 3 years
• Brought in Kelly Cutrone from People's Revolution to manage our PR and work with us on branding
• Edited product assortment and categories for the US market on website + Amazon to optimize sales
• Managed all analytics and data reports to maximize and optimize sales
• Trained all staff on ecommerce + fashion retail industry best practices
• Implemented social media strategy and marketing calendar
Urlazhny.com and Uhetao
• Populated and launched website on Shopify and helped launch brand in the US for Urlazh NY
• Launched website within 3 weeks of starting contract
• Launched Amazon within 1 week of starting contract
• Received first sales on Amazon with days of launching due to marketing efforts and sponsored product keywords
• Received first sales on website within 1 month with Facebook/Instagram and Google advertising and keywords
• Successfully launched marketing plan and strategy for the first 3 years
• Brought in Kelly Cutrone from People's Revolution to manage our PR and work with us on branding
• Edited product assortment and categories for the US market on website + Amazon to optimize sales
• Managed all analytics and data reports to maximize and optimize sales
• Trained all staff on ecommerce + fashion retail industry best practices
• Implemented social media strategy and marketing calendar
Retail, Social, Manager, Google, Amazon, Website, Sales, Analytics, Pr, Social Media, Fashion, Shopify, Advertising, Facebook, Instagram, Ecommerce, Branding, Marketing
2016 - 2019
job
Ecommerce Director (UK/US/EU)
Auxprive.com.
• Following my love of fashion and wealth of experience in both brick and mortar/online retailing I established my own brand and online + pop up retailer Aux Privé.
• Brand development, logo design, business plan + concept.
• Manage alongside a small design team the product development and design process of own brand products.
• Manage site build, visuals, photoshoots, styling, hiring of services, HR, buying and merchandising.
• Email list (segmented) and campaign execution and management.
• Marketing calendar management which encompasses multi-channel marketing incl. social media (Facebook, Instagram, Pinterest + Twitter), blogging, third party bloggers + PPC, CPC, CRM
• Manage all technical aspects of the website on Magento 2 platform
• Manage an assistant as well as a rotation of 3 to 4 interns + 3 permanent employees
• Manage budgets for marketing, advertising, travel, photoshoots, etc.
• Managing KPIs and holding teams of interns and former staff accountable of KPIs to measure success and P & L
• Manage all legal aspects of the business including corporation tax, VAT, companies house, HMRC correspondence, etc.
• Brand development, logo design, business plan + concept.
• Manage alongside a small design team the product development and design process of own brand products.
• Manage site build, visuals, photoshoots, styling, hiring of services, HR, buying and merchandising.
• Email list (segmented) and campaign execution and management.
• Marketing calendar management which encompasses multi-channel marketing incl. social media (Facebook, Instagram, Pinterest + Twitter), blogging, third party bloggers + PPC, CPC, CRM
• Manage all technical aspects of the website on Magento 2 platform
• Manage an assistant as well as a rotation of 3 to 4 interns + 3 permanent employees
• Manage budgets for marketing, advertising, travel, photoshoots, etc.
• Managing KPIs and holding teams of interns and former staff accountable of KPIs to measure success and P & L
• Manage all legal aspects of the business including corporation tax, VAT, companies house, HMRC correspondence, etc.
Logo, Social, UP, Online, Pinterest, Campaign, Development, Design process, Twitter, Website, Management, Fashion, Styling, Social Media, Magento, Advertising, PPC, CRM, Facebook, Instagram, Ecommerce, Product development, Blogging, Marketing, Design
2016 - 2016
job
Ecommerce Marketing Manager
Loylogic Ltd.
• Headhunted by this award-winning international affiliate eCommerce solution to manage marketing and communication for clients such as Etihad Airways, Hilton, American Express & Alitalia Airlines.
• Planned all marketing and communication strategy according to client's specifications.
• Management of all merchandising of the website including image selection, seasonal product categories/channels and product ranking.
• Liaising with the sourcing department to source relevant products and restock best-selling items.
• Weekly management of KPIs and sales targets.
• Daily communication with affiliate clients to implement best strategy for communication.
• Monthly shop updates to promote specific brands/products in line with seasonal events.
• Weekly reporting on analytics and sales.
• Project managing the launch and campaigns for new client loyalty shops.
• Creating effective email templates and managing send out process whilst using A/B testing to drive web traffic and motivate conversion.
• Introduced SEO to drive traffic to client websites.
• Planned all marketing and communication strategy according to client's specifications.
• Management of all merchandising of the website including image selection, seasonal product categories/channels and product ranking.
• Liaising with the sourcing department to source relevant products and restock best-selling items.
• Weekly management of KPIs and sales targets.
• Daily communication with affiliate clients to implement best strategy for communication.
• Monthly shop updates to promote specific brands/products in line with seasonal events.
• Weekly reporting on analytics and sales.
• Project managing the launch and campaigns for new client loyalty shops.
• Creating effective email templates and managing send out process whilst using A/B testing to drive web traffic and motivate conversion.
• Introduced SEO to drive traffic to client websites.
Website, Winning, Manager, Express, Web, International, Testing, Affiliate, Email templates, Seo, Sales, Sourcing, Analytics, Management, Ecommerce, Websites, Marketing
2014 - 2016
job
Ecommerce Manager
Criminal Damage Ltd. & BOY London.
* Implemented a marketing/merchandising calendar to highlight specific product drops/launches that coincided with key selling periods/events.
* Worked with designers, directors and merchandisers to ensure all marketing calendar objectives were met.
* Management of all merchandising of the website including product categories, trends, uploading and finalizing new product images, style names, pricing, etc.
* Liaising weekly with the Brand Merchandiser and design team to plan web merchandising, discuss best sellers and execute merchandising strategy effectively.
* Daily stock management including introducing a new stock flow system for the website.
* Copywriting all website content including product descriptions, category descriptions, meta descriptions & keywords and SEO.
* Daily/Weekly reporting on analytics, sales KPIs, customer statistics and bestsellers including L4L/YOY.
* Project managing the development of a new Magento website platform for the brand working with web developers on design/functionality and ensuring all best practice to maximize revenue have been implemented into the new site.
* Sales rose by nearly 200% due to merchandising and promotion strategies implemented; Increased from £3.5k to £10K+ weekly within four months.
* Successfully implemented a Cyber Weekend promotion for the first time in company history with sales reaching £24k including Cyber Weekend sales and maintained up to £18k until end of January.
* Successfully used SEO and merchandising to raise brand search terms in Google ranking and within Google and image searches.
* Implemented a successful newsletter campaign and re-platformed ESP to Mailchimp.
* Worked with designers, directors and merchandisers to ensure all marketing calendar objectives were met.
* Management of all merchandising of the website including product categories, trends, uploading and finalizing new product images, style names, pricing, etc.
* Liaising weekly with the Brand Merchandiser and design team to plan web merchandising, discuss best sellers and execute merchandising strategy effectively.
* Daily stock management including introducing a new stock flow system for the website.
* Copywriting all website content including product descriptions, category descriptions, meta descriptions & keywords and SEO.
* Daily/Weekly reporting on analytics, sales KPIs, customer statistics and bestsellers including L4L/YOY.
* Project managing the development of a new Magento website platform for the brand working with web developers on design/functionality and ensuring all best practice to maximize revenue have been implemented into the new site.
* Sales rose by nearly 200% due to merchandising and promotion strategies implemented; Increased from £3.5k to £10K+ weekly within four months.
* Successfully implemented a Cyber Weekend promotion for the first time in company history with sales reaching £24k including Cyber Weekend sales and maintained up to £18k until end of January.
* Successfully used SEO and merchandising to raise brand search terms in Google ranking and within Google and image searches.
* Implemented a successful newsletter campaign and re-platformed ESP to Mailchimp.
Sales, UP, Manager, Google, Campaign, Search, Web, Development, Website, Statistics, Seo, Analytics, Management, Content, Magento, Mailchimp, Ecommerce, Copywriting, Marketing, Design
2012 - 2014
job
Ecommerce Marketing Manager
Clothesminded.co.uk.
* Managed merchandising, product ranking and pricing strategies on a daily basis.
* Managed the blog to promote key products, trends and target specific customer groups
* Created and advised on promotional events, trends focus, homepage directions and branding of the site.
* Implemented a marketing calendar to highlight specific strategic selling periods/events and maximize profits.
* Managed all social media/web campaigns, writing all copy and content for web as well.
* Planned and coordinated all editorial shoots, look book and home/landing pages.
* Updated trends, product categories, uploaded products within Magento as needed.
* Managed trend categories, SEO, meta descriptions and keywords to enhance ranking on Google and search results inclusive of the Google product feed using Google Merchant Tools.
* Analyzed trends, stock movement, customer spend, best sellers and other web analytics for daily reporting.
* As a start-up, saw a 400% increase in sales within my period of employment due directly to marketing/social/SEO initiatives with sales increasing from £2k per week to £8k per week as a start-up (with price points set between £5 and £40).
* Managed e-newsletter campaigns including content, copy and featured product stories linking back to site and to enhance conversion rates.
* Managed the blog to promote key products, trends and target specific customer groups
* Created and advised on promotional events, trends focus, homepage directions and branding of the site.
* Implemented a marketing calendar to highlight specific strategic selling periods/events and maximize profits.
* Managed all social media/web campaigns, writing all copy and content for web as well.
* Planned and coordinated all editorial shoots, look book and home/landing pages.
* Updated trends, product categories, uploaded products within Magento as needed.
* Managed trend categories, SEO, meta descriptions and keywords to enhance ranking on Google and search results inclusive of the Google product feed using Google Merchant Tools.
* Analyzed trends, stock movement, customer spend, best sellers and other web analytics for daily reporting.
* As a start-up, saw a 400% increase in sales within my period of employment due directly to marketing/social/SEO initiatives with sales increasing from £2k per week to £8k per week as a start-up (with price points set between £5 and £40).
* Managed e-newsletter campaigns including content, copy and featured product stories linking back to site and to enhance conversion rates.
Sales, Social, UP, Manager, Google, Search, Web, Landing pages, Blog, Social Media, Analytics, Content, Magento, Ecommerce, Writing, Branding, Marketing, Seo
2011 - 2012
job
Online Marketing & Merchandising Manager
Tower London Branded Footwear.
* Merchandising website, uploading content and ensuring all codes and information were up to date at all times.
* Worked with content teams to strategically visual merchandise product including placement, strategy and categories.
* Managed SEO: Working with Head of Brand Marketing to develop a results-driven SEO strategy.
* Researching relevant keywords, testing and implementing them into best practice within the backend.
* Coordinated with Merchandisers/Social Media Coordinator to represent website merchandising and maintain a cohesive brand message to our customers.
* Assisted the Head of Brand Marketing by writing copy for all online marketing efforts including product and category descriptions.
* Managed and took ownership of the US and German markets: reporting on figures and analyzing trends in the respected marketplaces.
* Developing, writing and implementing company wide brand handbooks featuring policies, procedures, VM guidelines and in-store marketing plans.
* Managed e-newsletter campaigns including content, copy and featured product stories.
* Project managed a warehouse pop-up sale to clear £12k of old stock from conception to implementation
* Worked with content teams to strategically visual merchandise product including placement, strategy and categories.
* Managed SEO: Working with Head of Brand Marketing to develop a results-driven SEO strategy.
* Researching relevant keywords, testing and implementing them into best practice within the backend.
* Coordinated with Merchandisers/Social Media Coordinator to represent website merchandising and maintain a cohesive brand message to our customers.
* Assisted the Head of Brand Marketing by writing copy for all online marketing efforts including product and category descriptions.
* Managed and took ownership of the US and German markets: reporting on figures and analyzing trends in the respected marketplaces.
* Developing, writing and implementing company wide brand handbooks featuring policies, procedures, VM guidelines and in-store marketing plans.
* Managed e-newsletter campaigns including content, copy and featured product stories.
* Project managed a warehouse pop-up sale to clear £12k of old stock from conception to implementation
Social Media, Seo, Marketing, Backend, Online Marketing, Writing, Content, Website, Coordinator, Implementation, Testing, Online, Backend, Manager, UP, Social
2010 - 2011
job
Area Team Member- Management + Supervisor
Oliver Bonas Ltd.
* Travelled between all of the central and south London stores to fill in vacancies and absences as needed (these varied from full time team member to management roles.)
* Often took on management roles and tasks as needed which included merchandising, stock requests, end of day reports and team management.
* Communicated with store managers and area managers on the running of stores as I was covering absences.
* Managed shops, at times for several weeks when there were management vacancies.
* Training new starters and seasonal temps on company procedures and operations.
* Conducted commercial activities such as comparative shops to increase revenue for the shops I was working in.
* Daily reporting of sales, KPIs such as ATV, UPT, conversion and end of day.
* Remained commercially aware in order to strategize and implement in-store marketing opportunities/initiatives to increase revenue for the store.
* Implemented a proposal to use instagram as a marketing tool. This was successfully launched throughout the UK.
* Often took on management roles and tasks as needed which included merchandising, stock requests, end of day reports and team management.
* Communicated with store managers and area managers on the running of stores as I was covering absences.
* Managed shops, at times for several weeks when there were management vacancies.
* Training new starters and seasonal temps on company procedures and operations.
* Conducted commercial activities such as comparative shops to increase revenue for the shops I was working in.
* Daily reporting of sales, KPIs such as ATV, UPT, conversion and end of day.
* Remained commercially aware in order to strategize and implement in-store marketing opportunities/initiatives to increase revenue for the store.
* Implemented a proposal to use instagram as a marketing tool. This was successfully launched throughout the UK.
Marketing, Instagram, Training, Management, Sales, Team management
2008 - 2010
job
Brand Marketing Manager
FablesbyBarrie.com.
* Consulted and implemented strategic brand marketing strategies to gain exposure and increase profitability for the brand.
* Managed a portfolio of distributor and marketing contacts to increase distribution and awareness of brand.
* Created engaging marketing content, consulted and assisted the owner with marketing campaigns which included photo shoots, seasonal trend and product stories, and online campaigns.
* Managed out-sourced web developers on digital marketing of primary website researching and implementing relevant keywords, SEO, page ranking, etc.
* Managed social media and contributed content across a multiple channel of platforms including a blog, twitter, Facebook and Tumblr.
* Consulted on the shop fitting of the first brick and mortar store/showroom including all in-store visuals, fittings, decor and in-store branding.
* Assisted the owner/designer in the organization and managed promotion of key events including trunk shows, fashion shows, and new range launches.
* Managed a portfolio of distributor and marketing contacts to increase distribution and awareness of brand.
* Created engaging marketing content, consulted and assisted the owner with marketing campaigns which included photo shoots, seasonal trend and product stories, and online campaigns.
* Managed out-sourced web developers on digital marketing of primary website researching and implementing relevant keywords, SEO, page ranking, etc.
* Managed social media and contributed content across a multiple channel of platforms including a blog, twitter, Facebook and Tumblr.
* Consulted on the shop fitting of the first brick and mortar store/showroom including all in-store visuals, fittings, decor and in-store branding.
* Assisted the owner/designer in the organization and managed promotion of key events including trunk shows, fashion shows, and new range launches.
Digital Marketing, Social Media, Seo, Marketing, Branding, Facebook, Fashion, Content, Website, Blog, Twitter, Web, Online, Manager, Social
2004 - 2007
job
Brand Manager (U.S.)
GAP Inc.
* Worked with the Visual Merchandising Manager to ensure all company visuals and over-all brand image were carefully implemented in-store (one global store model)
* Worked with store management and area management teams to ensure all brand guidelines were followed, implemented and that in-store training/development was implemented across in-store team.
* Managed the in-store customer experience ensuring that products were easily searchable, divided into sections and guided the customer through the store straight through to check-out.
* Ensured all in-store marketing/promotional and advertising was displayed in commercially viable areas following the corporate marketing calendar and liaising with area stores for best practice.
* Used commercial awareness to strategize and implement in-store marketing schemes, product placement based on sales data and always minding the customer flow/customer experience objectives.
* Maintained brand KPIs in line with general retail, visual, marketing and brand objectives; Analyzing sales data and reports to revert figures back to corporate office.
* Maintained brand data capture for the branch, ensuring proper training was given to ensure brand credit cards signed up were obtained and registered within the database.
* Worked with store management and area management teams to ensure all brand guidelines were followed, implemented and that in-store training/development was implemented across in-store team.
* Managed the in-store customer experience ensuring that products were easily searchable, divided into sections and guided the customer through the store straight through to check-out.
* Ensured all in-store marketing/promotional and advertising was displayed in commercially viable areas following the corporate marketing calendar and liaising with area stores for best practice.
* Used commercial awareness to strategize and implement in-store marketing schemes, product placement based on sales data and always minding the customer flow/customer experience objectives.
* Maintained brand KPIs in line with general retail, visual, marketing and brand objectives; Analyzing sales data and reports to revert figures back to corporate office.
* Maintained brand data capture for the branch, ensuring proper training was given to ensure brand credit cards signed up were obtained and registered within the database.
Marketing, Advertising, Customer experience, Database, Training, Retail, Management, Sales, Visual Merchandising, Development, Office, Manager, UP, Product Placement
My education
Regents University Regents Business School
Masters, Global Business Management
Masters, Global Business Management
The Art Institute
BSc, Fashion Marketing & Management
BSc, Fashion Marketing & Management
Jason's reviews
Jason has not received any reviews on Worksome.
Contact Jason Cristiano
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Jason directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark