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Expert in all Area's of User Centered Design & Innovation
Paul Cleghorn
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A modern founder/director/creative/digital rebel, an innovator and loveable renegade. An holistic leader with an inquisitive mind who loves seeing things change for the better and helping people and businesses thrive.
I am a commercially minded business leader and strategist, and having previously founded a couple companies, I enjoy the entrepreneurial nature of the start-up/scale up space where the goal is transformative rather than incremental. But just as importantly bringing my creative, innovative, entrepreneurial philosophy to larger organisations and their digital brands, products, projects, software, and broader business.
The pandemic and lockdown gave me the opportunity to become a co-founder/CEO/Chief Product Office, (creative) of an online health, wellbeing and mindfulness marketplace and platform. This project has given me unique insights into strategy, finance, business value and most importantly how to build a great team. In parallel through the pandemic I’ve been a fractional director, head, lead, product designer currently advise and consult start-ups and large organisations around originating or updating design systems and building creative teams. Outcomes delivered include full 360 project managment and delivery, SaaS, App, Software and websites. Operational design systems and languages, brand, software application guidelines, communication lines, as well as agile and lean methodologies. Just as important an exceptionally fun working environment ...
Before founding my own business I ran a successful digital innovation agency as main supplier of creative design for YPO, producing digital and traditional media for markets in Europe, USA, Pacific Rim and South Africa.
My goal is to bring all this knowledge and experience into my next role:)
Expert advisor
Guidepoint Global Professional Network GLG - Gerson Lehrman Group Innovation - Strategy - Virtual Fitting rooms - E-commerce - FashTech - Fashion Retail - Online to Offline - 3D Visualisation - User Experience - Interactive, Visual Design - Future of Retail, (Bricks & Mortar) - Back Office Software - Multi-functional Team building - HealthTech - Wellbeing - NFTs, Cryptocurrency - Metaverse - AR - VR - XR.
I am a commercially minded business leader and strategist, and having previously founded a couple companies, I enjoy the entrepreneurial nature of the start-up/scale up space where the goal is transformative rather than incremental. But just as importantly bringing my creative, innovative, entrepreneurial philosophy to larger organisations and their digital brands, products, projects, software, and broader business.
The pandemic and lockdown gave me the opportunity to become a co-founder/CEO/Chief Product Office, (creative) of an online health, wellbeing and mindfulness marketplace and platform. This project has given me unique insights into strategy, finance, business value and most importantly how to build a great team. In parallel through the pandemic I’ve been a fractional director, head, lead, product designer currently advise and consult start-ups and large organisations around originating or updating design systems and building creative teams. Outcomes delivered include full 360 project managment and delivery, SaaS, App, Software and websites. Operational design systems and languages, brand, software application guidelines, communication lines, as well as agile and lean methodologies. Just as important an exceptionally fun working environment ...
Before founding my own business I ran a successful digital innovation agency as main supplier of creative design for YPO, producing digital and traditional media for markets in Europe, USA, Pacific Rim and South Africa.
My goal is to bring all this knowledge and experience into my next role:)
Expert advisor
Guidepoint Global Professional Network GLG - Gerson Lehrman Group Innovation - Strategy - Virtual Fitting rooms - E-commerce - FashTech - Fashion Retail - Online to Offline - 3D Visualisation - User Experience - Interactive, Visual Design - Future of Retail, (Bricks & Mortar) - Back Office Software - Multi-functional Team building - HealthTech - Wellbeing - NFTs, Cryptocurrency - Metaverse - AR - VR - XR.
Markets
United States
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Available
My experience
2019 - 2019
temp
Lead UX, UI, Digital Designer, Contract
GroupM.
GroupM are a world leading media auditing The artifacts for final sign off included a full application
company, working directly with the CPO I was standards documentation/brochure, including design
contracted to design and deliver, "GroupM's patterns and methodology. The document will be used
Application Design Standards". This includes full by all teams around the globe to develop best in show
stakeholder management, research, working applications. Working prototypes of redesigned GroupM
with all technical departments across the globe, internal/client facing applications. A component, icon
involving Department Directors, ProjectManagers library, Tableau and Power Bi data visualisation
and international Developments teams. templates added to share drive for future use.
I was fully hands-on, I managed all aspects of the project, completing the documentation, all the main tasks
UX, UI, Chrome designs.
*See legend below
hertz
company, working directly with the CPO I was standards documentation/brochure, including design
contracted to design and deliver, "GroupM's patterns and methodology. The document will be used
Application Design Standards". This includes full by all teams around the globe to develop best in show
stakeholder management, research, working applications. Working prototypes of redesigned GroupM
with all technical departments across the globe, internal/client facing applications. A component, icon
involving Department Directors, ProjectManagers library, Tableau and Power Bi data visualisation
and international Developments teams. templates added to share drive for future use.
I was fully hands-on, I managed all aspects of the project, completing the documentation, all the main tasks
UX, UI, Chrome designs.
*See legend below
hertz
Design, UX, Research, UI, Power BI, Tableau, Stakeholder Management, Management, Brochure, International, BEE, Patterns, Power
2018 - 2018
temp
Creative Director, Lead UX, Contract
unknown.
Intu digital own 14 shopping centres in and around team. This helped with cross departmental commu-
europe, with a UK footfall of 400 million per year. nication, stakeholder buy-in and more importantly, I was drafted in, to manage the rebrand and team bonding, fun and some great idea's.
redesign of intu's digital online magazine.
As part of my role I sourced the new blockchain
After market research, an ever increasing readership CMS and managed the development side of the this successful magazine needed a refresh to help project. My contract was extended twice.
make the magazine more appealling to the demographic, millennials. Also to introduce main tasks
new sections to the magazine, mens, tech etc.
The project was taken through full UX playbook, involving ideations for all departments in the digital
Legend
UX & Creative Direction Team Management Project 360 Product Design RnD Dev
(Hands-on UX,UI.) (Training, KPI's etc.) (Full lifecycle, to market.) (Invention & innovation.) (Research, testing etc.) (WordPress, etc.)
Experience
Tipps app (tippsapp.co.uk)
europe, with a UK footfall of 400 million per year. nication, stakeholder buy-in and more importantly, I was drafted in, to manage the rebrand and team bonding, fun and some great idea's.
redesign of intu's digital online magazine.
As part of my role I sourced the new blockchain
After market research, an ever increasing readership CMS and managed the development side of the this successful magazine needed a refresh to help project. My contract was extended twice.
make the magazine more appealling to the demographic, millennials. Also to introduce main tasks
new sections to the magazine, mens, tech etc.
The project was taken through full UX playbook, involving ideations for all departments in the digital
Legend
UX & Creative Direction Team Management Project 360 Product Design RnD Dev
(Hands-on UX,UI.) (Training, KPI's etc.) (Full lifecycle, to market.) (Invention & innovation.) (Research, testing etc.) (WordPress, etc.)
Experience
Tipps app (tippsapp.co.uk)
Creative direction, Online, Direction, Redesign, App, Testing, KPI, Development, Team management, Block Chain, Management, Wordpress, Training, Market research, SoMe, Product Design, UI, CMS, Research, Innovation, UX, Design
2018 - 2018
temp
Lead UX, UI, Digital Designer, Contract
unknown.
Hertz are in the process of a global rebrand, this Due to project technical restraints the designs for included the redesign of the european website mobile and web were adaptive. The project was ultra
and mobile sites. I Worked with the experience important and had a very short turn around time. I
managers to design and implement Hertz's new was also extended for this project.
business requirements and direction.
main tasks
This role was a designer only role, my leadership
experience was used very little. It was nice for me to leave the management to others and
concentrate on design.
*See legend below
Intu digital
and mobile sites. I Worked with the experience important and had a very short turn around time. I
managers to design and implement Hertz's new was also extended for this project.
business requirements and direction.
main tasks
This role was a designer only role, my leadership
experience was used very little. It was nice for me to leave the management to others and
concentrate on design.
*See legend below
Intu digital
Design, UX, UI, Management, Leadership, Website, It, Web, Redesign, Direction, ME
2017 - 2018
job
Creative Director, Head of UX Consultancy
unknown.
Tipps contacted me in my capacity a s a creative Due to a very tight budget the decision was made
startup specialist. I've worked for quite a few that I complete the design and development myself.
startups over my 22yr career and have a unique I worked closely with the CEO/Founder, we completed
insight into their particle creative and marketing the whole project in 8 weeks, needs. Also my ability to role up my sleeves and
get the job done on a tight budget, with little to I delivered a full responsive WordPress marketing
no support. website, 6 marketing brochures and hosting.
The project involved the design and develop- main tasks
ment of a WordPress B2B marketing website and associated marketing materials, brochures
etc.
startup specialist. I've worked for quite a few that I complete the design and development myself.
startups over my 22yr career and have a unique I worked closely with the CEO/Founder, we completed
insight into their particle creative and marketing the whole project in 8 weeks, needs. Also my ability to role up my sleeves and
get the job done on a tight budget, with little to I delivered a full responsive WordPress marketing
no support. website, 6 marketing brochures and hosting.
The project involved the design and develop- main tasks
ment of a WordPress B2B marketing website and associated marketing materials, brochures
etc.
Hosting, Founder, ME, UP, Responsive, Development, Ceo, B2B, Support, Wordpress, Website, Budget, Startups, B2B Marketing, UX, Marketing, Design
2017 - 2018
job
Founder (Creative & Technolgy Director)
Snappylookers.
Snappylookers produce authentic video at scale, Using interviewers, influencers or giving members
we create real-life brand stories that improves of the public specs, who then become influencers
engagement and awareness.
Snappylookers has proved it can increase engage-
As social media video content becomes more ment by over 20%. The experiences captured are
and more important, online traditional advertis- marketing gold that is unable to be captured
ing fails. And brands finding it extremely difficult using traditoinal means, video camera, video
to engage with millennials. A scalable solution phone.n
was required to plug this new gap in the market.
I did this project for 2 reasons, teaching myself to To fill this gap I invented a new sector using new build a company from scratch using my own
social media video spectacles, "SnapChat Specs." finances. I've always used other peoples cash to build my concepts.
Utilizing a, "First Person Marketing" concept, snappylookers build a full 3600 authenic brand
main tasks
stories for social media.
Rakuten fits.me
we create real-life brand stories that improves of the public specs, who then become influencers
engagement and awareness.
Snappylookers has proved it can increase engage-
As social media video content becomes more ment by over 20%. The experiences captured are
and more important, online traditional advertis- marketing gold that is unable to be captured
ing fails. And brands finding it extremely difficult using traditoinal means, video camera, video
to engage with millennials. A scalable solution phone.n
was required to plug this new gap in the market.
I did this project for 2 reasons, teaching myself to To fill this gap I invented a new sector using new build a company from scratch using my own
social media video spectacles, "SnapChat Specs." finances. I've always used other peoples cash to build my concepts.
Utilizing a, "First Person Marketing" concept, snappylookers build a full 3600 authenic brand
main tasks
stories for social media.
Rakuten fits.me
Social Media, Marketing, Video, Video content, Content, It, Teaching, Snapchat, Online, ME, Founder, Social
2015 - 2017
job
Hands-on Creative Director & Head of UX
unknown.
Fits.me develops software solutions, using an Working closely with the CEO and the VP of algorithms to enable retailers and brands to Product to establish a new SaaS based product.
understand their customers in terms of fit and preference. Rakuten are the 3rd biggest online The Agile & Lean methodology I developed,
market place in the world, with 95 million page using a pod system, was used as the manage-
views per month, 2 million users interact with ment methodolgy for all Fits.me projects. the fashion retail area per day
* next page
Legend
UX & Creative Direction Team Management Project 360 Product Design RnD Dev
(Hands-on etc.) (Training, KPI's etc.) (Full lifecycle, to market.) (Invention & innovation.) (Research, testing etc.) (WordPress, etc.)
Experience
Rakuten fits.me )
Creating B2B enterprise and B2C software solutions, RnD was another facet of my role, investigating new
full 360 project involvment, from concept to market. technology to enure Fits me had the best solutions, This also included full rebrand, developing company including machine learning, Chat Bots, AI, AR, VR
creative principles, philosophy, design patterners and MR. and introducing brand guidelines.
main tasks
I also mentored, managed, built and trained a new
UX/Creative team, in London and Estonia.
This requires I spend a week per month in Estonia.
understand their customers in terms of fit and preference. Rakuten are the 3rd biggest online The Agile & Lean methodology I developed,
market place in the world, with 95 million page using a pod system, was used as the manage-
views per month, 2 million users interact with ment methodolgy for all Fits.me projects. the fashion retail area per day
* next page
Legend
UX & Creative Direction Team Management Project 360 Product Design RnD Dev
(Hands-on etc.) (Training, KPI's etc.) (Full lifecycle, to market.) (Invention & innovation.) (Research, testing etc.) (WordPress, etc.)
Experience
Rakuten fits.me )
Creating B2B enterprise and B2C software solutions, RnD was another facet of my role, investigating new
full 360 project involvment, from concept to market. technology to enure Fits me had the best solutions, This also included full rebrand, developing company including machine learning, Chat Bots, AI, AR, VR
creative principles, philosophy, design patterners and MR. and introducing brand guidelines.
main tasks
I also mentored, managed, built and trained a new
UX/Creative team, in London and Estonia.
This requires I spend a week per month in Estonia.
Technology, ME, Online, Direction, Enterprise, Chat bots, B2C, Software, Testing, KPI, Ceo, Team management, Ai, B2B, Algorithms, Wordpress, Saas, Management, Retail, Creative direction, Fashion, Training, Lean, Agile, Product Design, Research, Innovation, UX, Machine learning, Design
2014 - 2015
job
Head of Creative Services
AMPLIENCE.
Produce and implement new processes for a Tasks included, Team management & Training, growing design, UX and development teams. hands-on design, IA, ux research and testing of
This included producing process work-flowdocu- Ampliences B2B services. I would also design
ments for a pod based MVP development, B2C eCommerce designs, layouts and testing for creative and design teams. This also identified brand clients.
artifacts produced for the teams KPIs.
main tasks
As Head of Creative Services I produced the design patterns and marketing branding guide-
lines for in-house and external use. My tasks aIso
involved supporting the marketing team in all
things creative, budgeting and managing
internal/external resources.
fitbug/penguin books
This included producing process work-flowdocu- Ampliences B2B services. I would also design
ments for a pod based MVP development, B2C eCommerce designs, layouts and testing for creative and design teams. This also identified brand clients.
artifacts produced for the teams KPIs.
main tasks
As Head of Creative Services I produced the design patterns and marketing branding guide-
lines for in-house and external use. My tasks aIso
involved supporting the marketing team in all
things creative, budgeting and managing
internal/external resources.
fitbug/penguin books
Design Patterns, Processes, Patterns, Guide, B2C, Testing, Development, Team management, B2B, Design, Management, Training, Research, Ecommerce, UX, Branding, Marketing
2014 - 2014
freelance
Consultant Creative Director & Head of UX
Fitbug (Wearables.
Consultant digital art director to complete the visualization of data transmitted from the Fitbug
Penguin books: wearable tech. Also for the completion of the I was contacted through my digital media agency, magazine section, social and community aspect
"Mygoshmedia" by Penguin books to update the of the Fitbug portal.
Sue Townsend website & the design of the Arian
mole iPad Diary APP. main tasks
fitbug
Penguin books: wearable tech. Also for the completion of the I was contacted through my digital media agency, magazine section, social and community aspect
"Mygoshmedia" by Penguin books to update the of the Fitbug portal.
Sue Townsend website & the design of the Arian
mole iPad Diary APP. main tasks
fitbug
Design, UX, Website, Art director, App, Community, Visualization, Portal, Social
2011 - 2014
job
Head of Digital/Art Director
unknown.
These products crossed B2C and B2C, involving
Fitbug is a health and wellbeing on-line coaching corporate games and social activities.
company, who also produce their own wearable
tech. * next page
Legend
UX & Creative Direction Team Management Project 360 Product Design RnD Dev
(Hands-on etc.) (Training, KPI's etc.) (Full lifecycle, to market.) (Invention & innovation.) (Research, testing etc.) (WordPress, etc.)
Experience
fitbug )
I disrupted the health and wellbeing sector by The updating of the user journey, UX, UA, UI, designing the cheapest & smallest pedometer on this included the redesign of the website, web
the market. I also was the first in the sector to application, health & wellbeing magazine and introduce the concept of tailored dieting Apps. the tailored dieting web app.
I also lead Fitbug through a transitional stage for main tasks the e-branding of Fitbug B2C and B2B offerings.
Experiencethe early years
Fitbug is a health and wellbeing on-line coaching corporate games and social activities.
company, who also produce their own wearable
tech. * next page
Legend
UX & Creative Direction Team Management Project 360 Product Design RnD Dev
(Hands-on etc.) (Training, KPI's etc.) (Full lifecycle, to market.) (Invention & innovation.) (Research, testing etc.) (WordPress, etc.)
Experience
fitbug )
I disrupted the health and wellbeing sector by The updating of the user journey, UX, UA, UI, designing the cheapest & smallest pedometer on this included the redesign of the website, web
the market. I also was the first in the sector to application, health & wellbeing magazine and introduce the concept of tailored dieting Apps. the tailored dieting web app.
I also lead Fitbug through a transitional stage for main tasks the e-branding of Fitbug B2C and B2B offerings.
Experiencethe early years
Website, Social, Direction, Redesign, Web, App, B2C, Testing, KPI, Health, Team management, B2B, Art director, Apps, Wordpress, User journey, Management, Creative direction, Training, Product Design, UI, Research, Innovation, UX, Coaching, Branding, Design
2011 - 2011
temp
Creative Lead
Flight Centre.
(Contract) Team Leader/Creative Lead online
Alchemy worx E-inbusiness
Alchemy worx E-inbusiness
Online
2008 - 2010
job
Head of design
unknown.
Head of email campaigning/Senior UX Designer
(Perm) (Perm) Redundancy
(Perm) (Perm) Redundancy
Design, UX
2008 - 2008
temp
Senior Multimedia Designer
MYriad Visions Ltd.
(Contract) Multimedia Designer/ Creative Lead (Perm/redun-
dancy)
dancy)
2006 - 2006
freelance
Own business - Freelance
Funky Ink - Playboy.
2006 - 2006
job
mator Creative Manager
Perm.
Manager
2005 - 2006
job
TZ New Media Designer
unknown.
Multimedia Designer (Own business/Freelance)
interests education
interests education
2000 - 2001
temp
Senior Web designer
Planet9 Studio.
edi plc 3D Architectural Visualisation, Web Designer/Ani-
3D, PLC, Web, EDI
1998 - 2000
freelance
Consultant E-learning Designer, Flash, Action
Script.
E-learning, Flash
My education
1998
-
2001
University of Huddersfield
2:1 Bachelor of Arts, Multimedia Design
2:1 Bachelor of Arts, Multimedia Design
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