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Senior Trade & Marketing Manager - FMCG & Lifestyle
Celine Guillaume
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am Celine, I have 10 years experience in Local & Global strategic marketing for FMCG & Lifestyle companies. I am very interested in Marketing and Business Development.
I can speak few languages : French, Italian, Spanish & English and I am trained Neuro Lingustic Practicioner.
I am a self motivated person, driven, work hard and really enjoy taking ful ownership of projects and ensuring to make thing happen at the right standard and on time.
I can speak few languages : French, Italian, Spanish & English and I am trained Neuro Lingustic Practicioner.
I am a self motivated person, driven, work hard and really enjoy taking ful ownership of projects and ensuring to make thing happen at the right standard and on time.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
German
Fluently
English
Fluently
Spanish
Fluently
French
Fluently
Italian
Fluently
Portuguese
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - ?
job
GLOBAL TRADE MARKETING MANAGER- FMCG/Lifestyle
Monster Energy Drink.
(+ 2years)
Key responsibilities
Responsible for4P execution by supporting the Markets & the Distributors to achieve their financial objectives
Lead strategic thinking on omni-channel where-to-play and how-to-win choices
Contribute to a new go-to-market strategy for key markets
Drive perfect execution by connecting with key markets
Manage Creative agency for content: video, presentation, bespoke activation
Counterpart for countries and distributor teams, enabling them with actionable guidance
Lead quarterly activation
Key Achievements
- Lead workshop bi monthly with key stakeholders for a dedicated channel that represent 75% business of the Region
- Lead 5 on pack promotion that delivered average 18% more business for the Region ( vs regular activation)
- Involved in key Quarterly Business reviews across the Region
- Organised Business Planning Meetings with Key distributors
- Organised content & workshop for Global Sales conference
- Developped interactive best practice & sell in decks
Key responsibilities
Responsible for4P execution by supporting the Markets & the Distributors to achieve their financial objectives
Lead strategic thinking on omni-channel where-to-play and how-to-win choices
Contribute to a new go-to-market strategy for key markets
Drive perfect execution by connecting with key markets
Manage Creative agency for content: video, presentation, bespoke activation
Counterpart for countries and distributor teams, enabling them with actionable guidance
Lead quarterly activation
Key Achievements
- Lead workshop bi monthly with key stakeholders for a dedicated channel that represent 75% business of the Region
- Lead 5 on pack promotion that delivered average 18% more business for the Region ( vs regular activation)
- Involved in key Quarterly Business reviews across the Region
- Organised Business Planning Meetings with Key distributors
- Organised content & workshop for Global Sales conference
- Developped interactive best practice & sell in decks
Marketing, Video, Content, Sales, Global sales, FMCG, BEE, Workshop, Manager, Go
2015 - ?
job
MARKETING MANAGER UK & International
Harrods.
Key responsibilities
• Build Marketing & PR Strategy for Fiscal Year 2017: UK & International
• Responsible for Marketing budgets - Advertising, VM, Digital, PR, Events, Sponsorship, CRM
• Manage Pr and Digital Media Teams to ensure coverage
• Manage team member: Marketing Executive
Key Achievements
- First Harrods Watch campaign - 360° approach
- Developped strong online and instore campaign for Christmas 2016
- Built Marketing strategy and plan for 2 Key London stores opening in Regent Street and in Knightsbridge
- Developped strong marketing campaign across Luxury Brand Watches such as Cartier, Rolex, Patek Philippe
- Implementation of Calendar activities across Brand Watches FY16
• Build Marketing & PR Strategy for Fiscal Year 2017: UK & International
• Responsible for Marketing budgets - Advertising, VM, Digital, PR, Events, Sponsorship, CRM
• Manage Pr and Digital Media Teams to ensure coverage
• Manage team member: Marketing Executive
Key Achievements
- First Harrods Watch campaign - 360° approach
- Developped strong online and instore campaign for Christmas 2016
- Built Marketing strategy and plan for 2 Key London stores opening in Regent Street and in Knightsbridge
- Developped strong marketing campaign across Luxury Brand Watches such as Cartier, Rolex, Patek Philippe
- Implementation of Calendar activities across Brand Watches FY16
Marketing, MArketing Strategy, CRM, Advertising, Pr, Implementation, International, Campaign, Sponsorship, Online, Manager
2015 - 2015
job
TRADE MARKETING MANAGER UK
SAFILO UK.
(London) - Eyewear Licenses: Dior, Gucci, Marc Jacobs, Celine, YSL, Fendi, Bobbi Brown
Feb 2015 - Sept 2015 (9 months - contract)
Key responsibilities
• Build and supervise Trade Marketing strategy and activities across various channels: Department Stores, Boots, Specsavers and Travel Retail
• Implement new product launches: Instore and Online through Key Retailers
• Responsible for the control of the Marketing budget over £800K
• Develop promotional trade marketing plan across multi channel and ensure smooth implementation
• Build Incentive programs and Box sets for Key retailers across top 5 Brands
• Manage, coach and develop team members: 2 direct reports
Key Achievements
- Successfully managed the Launch of Bobbi Brown in the UK across department store and Travel Retail
- Implementation of Calendar across 12 Brands for year 2015/2016
- Prepared training programs for Sales Team across 5 Top Brand
Feb 2015 - Sept 2015 (9 months - contract)
Key responsibilities
• Build and supervise Trade Marketing strategy and activities across various channels: Department Stores, Boots, Specsavers and Travel Retail
• Implement new product launches: Instore and Online through Key Retailers
• Responsible for the control of the Marketing budget over £800K
• Develop promotional trade marketing plan across multi channel and ensure smooth implementation
• Build Incentive programs and Box sets for Key retailers across top 5 Brands
• Manage, coach and develop team members: 2 direct reports
Key Achievements
- Successfully managed the Launch of Bobbi Brown in the UK across department store and Travel Retail
- Implementation of Calendar across 12 Brands for year 2015/2016
- Prepared training programs for Sales Team across 5 Top Brand
Marketing, MArketing Strategy, Training, Retail, Sales, Budget, Implementation, Coach, Online, Manager
2012 - 2015
job
MARKETING PROJECT MANAGER
COTY UK (London) - Fragrance and Cosmetics.
Key responsibilities
• Project management of POS for launch and promotions: budget and timeline
• Instore implementation: Manage instore launches at Boots, Superdrug and Department stores for OPI
• Budget Management: Ownership of Promotional budgets: GWP, POS and Print.
• Competitor reviews: Undertake monthly competitor analysis for NPD and communicate relevant activities to Sales/Marketing Teams
• Design Studio management: Supervise Design Team member, ensure CPA's milestones and key deadlines are met
• Supplier management: Source, brief, negotiate and coordinate BTL / gifting projects
• Presentations: Lead weekly updates for Sales/Marketing stakeholders
• Process Review: Organise quarterly process review with Sales and Marketing
Key Achievements
- Managed BTL budget across 3 Key brands
- Successfully managed Rita Ora's trade collaboration with Rimmel at Superdrug and Boots through retailer presentation, instore inpulse
- Managed Blockbusters launch within Boots, Superdrug and Department Stores (Debenhams, House of Fraser, Selfridges, Harrods, Liberty, Harvey Nichols )
- Improved approval process to meet deadlines and reduced spend
• Project management of POS for launch and promotions: budget and timeline
• Instore implementation: Manage instore launches at Boots, Superdrug and Department stores for OPI
• Budget Management: Ownership of Promotional budgets: GWP, POS and Print.
• Competitor reviews: Undertake monthly competitor analysis for NPD and communicate relevant activities to Sales/Marketing Teams
• Design Studio management: Supervise Design Team member, ensure CPA's milestones and key deadlines are met
• Supplier management: Source, brief, negotiate and coordinate BTL / gifting projects
• Presentations: Lead weekly updates for Sales/Marketing stakeholders
• Process Review: Organise quarterly process review with Sales and Marketing
Key Achievements
- Managed BTL budget across 3 Key brands
- Successfully managed Rita Ora's trade collaboration with Rimmel at Superdrug and Boots through retailer presentation, instore inpulse
- Managed Blockbusters launch within Boots, Superdrug and Department Stores (Debenhams, House of Fraser, Selfridges, Harrods, Liberty, Harvey Nichols )
- Improved approval process to meet deadlines and reduced spend
Design, Project Management, Marketing, Print, Project Manager, Management, Sales, Budget, Pos, Implementation, Npd, Manager
2011 - 2012
job
ACCOUNT MANAGER - SHOPPER MARKETING
Innerworkings - Agency.
(1year 1/2)
Key responsibilities
• Managing BTL activities across Healthcare and Home Categories
• Project Management: Brief designers, tender to suppliers, build CPA and coordinate with Procurement and third parties
• Design Studio Management: Coordinate projects from brief to delivery ensuring deadlines are met
• Budget management: Manage each budget allocated per promotion, forecasting and margin analysis
• Post project Evaluation: Report investment, campaign analysis to Procurement
Key Achievements
- Multi brand project - HealthCare brands to maximise instore visibility and increase sale out (+13% Sales across 8 Brands)
- Developed strong local retailer relationship in order to suggest tactical POS solution
- Looked after over €5,5m POS Budget
- Managed and liaised Global European project (France, Italy, Spain, Portugal, Greece and Turkey) - New AirWick candle - investment €2.4m
Key responsibilities
• Managing BTL activities across Healthcare and Home Categories
• Project Management: Brief designers, tender to suppliers, build CPA and coordinate with Procurement and third parties
• Design Studio Management: Coordinate projects from brief to delivery ensuring deadlines are met
• Budget management: Manage each budget allocated per promotion, forecasting and margin analysis
• Post project Evaluation: Report investment, campaign analysis to Procurement
Key Achievements
- Multi brand project - HealthCare brands to maximise instore visibility and increase sale out (+13% Sales across 8 Brands)
- Developed strong local retailer relationship in order to suggest tactical POS solution
- Looked after over €5,5m POS Budget
- Managed and liaised Global European project (France, Italy, Spain, Portugal, Greece and Turkey) - New AirWick candle - investment €2.4m
Design, Project Management, Marketing, Management, Forecasting, Procurement, Sales, Budget, Account Manager, Pos, Campaign, Manager
2010 - 2010
job
MARKETING COORDINATOR - South West Europe
Groupe SEB - Home Care, Kitchen Appliances, Electrical Cooking and Personal Care.
Lyon - France
Jan 2010 - Dec 2010 (1 year)
Key responsibilities
• Implementation of process for product launch, POS and Media for the markets of the Region
• Coordinate the Point of Sales material in Europe, direct contact with the 6 markets, the Business Units, the suppliers and the communication agencies
Key Achievements
- Managed and liaised 6 European Personal Care Product Launches for 6 subsidiaries
- Managed a Core Range Product (45 products for 6 subsidiaries) - reducing number of SKUs by35%
- Monthly Report on Sales within the Region and Market Share for VP European Marketing
Jan 2010 - Dec 2010 (1 year)
Key responsibilities
• Implementation of process for product launch, POS and Media for the markets of the Region
• Coordinate the Point of Sales material in Europe, direct contact with the 6 markets, the Business Units, the suppliers and the communication agencies
Key Achievements
- Managed and liaised 6 European Personal Care Product Launches for 6 subsidiaries
- Managed a Core Range Product (45 products for 6 subsidiaries) - reducing number of SKUs by35%
- Monthly Report on Sales within the Region and Market Share for VP European Marketing
Marketing, Sales, Coordinator, Pos, Implementation
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