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Head of Marketing | Freelance marketing consultant.
Vicky Hoey (nee Wood)
,
Long Crendon, United Kingdom
Experience
Other titles
Skills
I'm offering
I have 18 years experience in FMCG Marketing and my most recent role was as Head of Marketing in a large drinks company.
I have experience of all areas of the marketing mix and would be able to support you with the following:
• Brand planning and strategy
• Brand & competitor audits
• Developing insight-led communication platforms
• Working with agencies to deliver your campaigns & marketing projects; Media, (on & off line), in-store, events, packaging, PR)
• Team training & coaching
I am strategic, commercially astute, results oriented and have a passion for helping brands grow. I also have strong leadership skills and enjoy coaching and developing teams. I always work with a high level of professionalism, integrity and a can-do attitude.
I can work as an extension of your marketing department or on an ad hoc project basis.
I have experience of all areas of the marketing mix and would be able to support you with the following:
• Brand planning and strategy
• Brand & competitor audits
• Developing insight-led communication platforms
• Working with agencies to deliver your campaigns & marketing projects; Media, (on & off line), in-store, events, packaging, PR)
• Team training & coaching
I am strategic, commercially astute, results oriented and have a passion for helping brands grow. I also have strong leadership skills and enjoy coaching and developing teams. I always work with a high level of professionalism, integrity and a can-do attitude.
I can work as an extension of your marketing department or on an ad hoc project basis.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2018
temp
Interim marketing contract
unknown.
Developed 3 year plan for Plymouth & Beefeater distilleries to double visitor revenue
Marketing, Interim
2011 - 2017
job
Head of Marketing
Pernod Ricard.
Reported to Marketing Director. Responsibility for a team of 7 & £10m marketing budget
• Led the development of a revised wine strategy to identify future sources of value growth, focus on innovation & development of NPD pipeline. Working cross functionally, secured senior stakeholder buy-in among UK & Global board of Directors.
• Delivered ‘Live with colour’ campaign on Campo Viejo encompassing experiential, digital, print, Social, ECRM consumer PR & media relations. Campaign delivered +6ppts uplift in awareness over campaign period
• Oversaw strategic brand review on Malibu, working with external consultants, to identify future sources of growth (+8% volume growth 3 years)
• Led development of brand positioning & packaging design on a new ready-to-drink product
• Responsible for marketing team training: Developed agency briefing training, led roll out of global sales & Marketing training for UK team
• Led the development of a revised wine strategy to identify future sources of value growth, focus on innovation & development of NPD pipeline. Working cross functionally, secured senior stakeholder buy-in among UK & Global board of Directors.
• Delivered ‘Live with colour’ campaign on Campo Viejo encompassing experiential, digital, print, Social, ECRM consumer PR & media relations. Campaign delivered +6ppts uplift in awareness over campaign period
• Oversaw strategic brand review on Malibu, working with external consultants, to identify future sources of growth (+8% volume growth 3 years)
• Led development of brand positioning & packaging design on a new ready-to-drink product
• Responsible for marketing team training: Developed agency briefing training, led roll out of global sales & Marketing training for UK team
Design, Marketing, Innovation, Print, Training, Pr, Sales, Budget, Packaging, Growth, Global sales, Development, Campaign, Npd, LED, Social
2007 - 2007
freelance
Freelance Account Director
ATTENTION MARKETING Full service marketing agency.
Management of marketing projects on Malibu
Marketing, Management
2004 - 2006
job
Account Director
OCEAN BRANDING Packaging Design Agency.
Cereal Partners worldwide & General Mills Europe & USA. Overall responsibility for the General Mills account in the US, an expansion account for the agency
USA
1998 - 2004
internship
Senior Brand Manager
CEREAL PARTNERS UK Nestlé & General Mills.
breakfast cereal company Aug 98 to Apr 04
• Various roles held within the Marketing department in both Brand & Customer marketing teams. Promoted from Graduate trainee NPD through to Senior Brand Manager.
• Six month secondment at Saatchi & Saatchi as an Account Director to gain media experience
• Various roles held within the Marketing department in both Brand & Customer marketing teams. Promoted from Graduate trainee NPD through to Senior Brand Manager.
• Six month secondment at Saatchi & Saatchi as an Account Director to gain media experience
Marketing, Npd, Manager
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