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jobs
e-commerce and digital marketing consultant
Arron Zhang
,
London, United Kingdom
Experience
Skills
I'm offering
Consulting for e-commerce, digital marketing and social media in China; for cross-border e-commerce store setup, management and promotion, partner and operator vetting and selecting for major e-commerce platform such as Tmall, JD, Kaola, Little Red Book and etc.
UX design consulting for e-commerce sites and corporate sites.
UX design consulting for e-commerce sites and corporate sites.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Chinese (Mandarin)
Fluently
Ready for
Ongoing relation / part-time
Full time contractor
Available
My experience
2012 - ?
job
CEO
Advangent.
Set up and managed online stores for international clients in China via Chinese e-commerce platforms such as Tmall, Taobao, JD and vertical platform sites, or clients' stand-alone Chinese language online store;
Developed and executed marketing campaigns targeting Chinese market through various online channels, such as search engines, portal sites, professional sites, social media and email as well as offline channels;
Provided consulting and agency service to help our clients set up their business in China.
Developed and executed marketing campaigns targeting Chinese market through various online channels, such as search engines, portal sites, professional sites, social media and email as well as offline channels;
Provided consulting and agency service to help our clients set up their business in China.
E-commerce, Digital Marketing, Social Media Marketing, Online marketing, Digital communication, Baidu, Tmall, JD.com, Kaola, WeChat, China e-commerce, Cross-border e-commerce
2012 - 2012
job
Marketing Director for a startup website
eFinancialCareers.
Worked for a new website targeting overseas Chinese professionals:
Developed and implemented digital marketing and PR strategy to recruit and grow membership;
Executed Google search campaign, display ad banner campaign, affiliate and email campaigns;
Worked with product development team to define, improve and optimise new products and functions;
Used Google Analytics to track and optimise website performance;
Collaborated with with design agency to design and implement creative elements, both visual and text.
Developed and implemented digital marketing and PR strategy to recruit and grow membership;
Executed Google search campaign, display ad banner campaign, affiliate and email campaigns;
Worked with product development team to define, improve and optimise new products and functions;
Used Google Analytics to track and optimise website performance;
Collaborated with with design agency to design and implement creative elements, both visual and text.
E-commerce, Digital Marketing, Google analytics, Google adwords, Seo, Online marketing, Digital Strategy, Social media ads
2012 - 2012
job
Digital Marketing Consultant
Rigzone.
Developed and cooperated with digital agency to implement Google search campaign to increase member sign up, conversion and use of paid services;
Worked with various partners and parties to develop trade-marketing opportunities and events participation;
Planned and executed email marketing, developed and implemented full life-cycle email strategy;
Negotiated and worked with partners to design and install outdoor banners;
Screened, interviewed and selected digital marketing staff.
Worked with various partners and parties to develop trade-marketing opportunities and events participation;
Planned and executed email marketing, developed and implemented full life-cycle email strategy;
Negotiated and worked with partners to design and install outdoor banners;
Screened, interviewed and selected digital marketing staff.
Digital Marketing, Google analytics, Google adwords, Digital Strategy, Online marketing, Digital communication, Email marketing, Event planning
2010 - 2011
job
E-commerce and digital marketing manager
Toluna.
Formulated and implemented integrated marketing strategy, go-to-market plan and branding strategy；
Worked with sales and tech team to implement digital marketing campaign including SEO, PPC, display, email, affiliate programme, social media and CRM as well as offline campaign including events, partnership and DM；
Conducted research and analysis on the market segments and major competitors；
Directed the development and implementation of e-commerce site；
Used web analytic and other tools to track and analyse website performance to adjust practices and reach ROI；
Produced marketing collaterals including advert/advertorial, newsletters, articles, online content, video and email
Worked with sales and tech team to implement digital marketing campaign including SEO, PPC, display, email, affiliate programme, social media and CRM as well as offline campaign including events, partnership and DM；
Conducted research and analysis on the market segments and major competitors；
Directed the development and implementation of e-commerce site；
Used web analytic and other tools to track and analyse website performance to adjust practices and reach ROI；
Produced marketing collaterals including advert/advertorial, newsletters, articles, online content, video and email
E-commerce, Google analytics, Digital Marketing, Social Media, Google adwords, Social media ads, Facebook advertising, User Experience, User research, UX Design
2009 - 2010
job
User experience manager (Digital marketing)
Yell.com.
Improved user journey, implemented online marketing campaign
Managed CMS for all sales, marketing and servicing material;
Coordinated online marketing campaign including SEO, PPC, email and affiliate marketing;
Managed web designers and technical team to deliver development/design projects;
Utilized Omniture and other business tools to track and report key performance;
Managed relationship with 3rd party suppliers and creative agencies
Managed CMS for all sales, marketing and servicing material;
Coordinated online marketing campaign including SEO, PPC, email and affiliate marketing;
Managed web designers and technical team to deliver development/design projects;
Utilized Omniture and other business tools to track and report key performance;
Managed relationship with 3rd party suppliers and creative agencies
E-commerce, Google analytics, On-page SEO, Digital Marketing, Online marketing, Digital communication, Content marketing, User Experience, User research, User experience design, User testing, Agile, Agency management
My education
2002
-
2003
Lancaster University
MBA, Marketing
MBA, Marketing
1986
-
1990
Shanghai University of Engineering Science
Bachelor of Science, Material Science
Bachelor of Science, Material Science
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