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Programme Director
Leanne Esposito
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United Kingdom
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Language
English
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My experience
2019 - 2019
job
Project Director
Havas London.
Leading the pilot activity which drove a test and learn project for Dynamic Programmatic delivery for the RB
client. Using Agile methodologies, the closed team delivered a suite of DCO assets across 3 brands delivering
highly relevant messages contextually. Planned and Led the team end to end from the strategic & creative
process in addition to specialist Producers to shoot specific content to create templates to be used globally. Post
launch optimisation cycle strategy and co-ordination. Post Campaign Analysis & Executive management reporting
client. Using Agile methodologies, the closed team delivered a suite of DCO assets across 3 brands delivering
highly relevant messages contextually. Planned and Led the team end to end from the strategic & creative
process in addition to specialist Producers to shoot specific content to create templates to be used globally. Post
launch optimisation cycle strategy and co-ordination. Post Campaign Analysis & Executive management reporting
Agile, Content, Test, Management, Agile methodologies, Management Reporting, Programmatic, Campaign, Optimization, LED
2018 - 2018
job
Snr Producer
Elvis Communications.
Managing the design and development for a campaign website for a leading client. This included requirements
gathering, co-ordinating content production, and running internal processes. The site integrated with external
third party as well as client, tools which required specific UX integration from a consumer perspective. It also had
a complex staggered delivery plan over the festive season.
gathering, co-ordinating content production, and running internal processes. The site integrated with external
third party as well as client, tools which required specific UX integration from a consumer perspective. It also had
a complex staggered delivery plan over the festive season.
Design, UX, Content Production, Content, Integration, Producer, Website, It, Development, Campaign, Production, Processes
2012 - 2018
job
Head of Digital Delivery - Grey LND
unknown.
My focus at Grey was to grow and deliver genuine integrated thinking that further developed the highly creative
work they are renowned for. Allowing ideas to come to life across all channels, across disciplines, from ATL to digital, CX, PR, Retail, and Direct. I devised a process to allow multi-disciplined teams to thrive and respond to cli-
ent's business challenges more quickly and accurately. This has resulted in financial growth and exceeded set am-
bitions with award winning work. Most importantly our clients can confidently brief a set of broad requirements and know the agency will deliver the meaningful thinking and work across all their audiences.
Grey X Operations: Mentoring both my immediate department (Project Management) as well as wider Grey X
digital team, helping to motivate and paint a clear vision for digital at Grey. Identifying skill sets required to grow the business into more diverse offerings such as CX planning and development. Supporting the day to day running
of an account by casting individuals to form appropriate client teams, from account leadership, through to the
design department, to create the best environment for brilliant work.
Business management: Working with Grey's Exec & Management & HOD to identify how to execute best in class
integrated thinking. Recruiting advocates within the business which allowed us to demonstrate the practicalities
of how to keep integration at the core. Reporting upwards to the business on financials, maintaining the P&L, and formulating client fee structures. Triaging pitch opportunities and contributing to the approach.
Partners & support network: Helping diversify our output by creating a network of tech partners to support the production process. I cultivated relationships within the Grey/WPP network to strengthen our global digital offer-
ing. I've also grown strong relationship with near-shoring partners to deliver the best possible quality work at a reasonable cost.
Clients: P&G, GSK oral healthcare, Vodafone, Carlsberg, Tuborg, Which? M&S, HSBC, Nomad foods, Met Police, News crop, McVities, Sixt
work they are renowned for. Allowing ideas to come to life across all channels, across disciplines, from ATL to digital, CX, PR, Retail, and Direct. I devised a process to allow multi-disciplined teams to thrive and respond to cli-
ent's business challenges more quickly and accurately. This has resulted in financial growth and exceeded set am-
bitions with award winning work. Most importantly our clients can confidently brief a set of broad requirements and know the agency will deliver the meaningful thinking and work across all their audiences.
Grey X Operations: Mentoring both my immediate department (Project Management) as well as wider Grey X
digital team, helping to motivate and paint a clear vision for digital at Grey. Identifying skill sets required to grow the business into more diverse offerings such as CX planning and development. Supporting the day to day running
of an account by casting individuals to form appropriate client teams, from account leadership, through to the
design department, to create the best environment for brilliant work.
Business management: Working with Grey's Exec & Management & HOD to identify how to execute best in class
integrated thinking. Recruiting advocates within the business which allowed us to demonstrate the practicalities
of how to keep integration at the core. Reporting upwards to the business on financials, maintaining the P&L, and formulating client fee structures. Triaging pitch opportunities and contributing to the approach.
Partners & support network: Helping diversify our output by creating a network of tech partners to support the production process. I cultivated relationships within the Grey/WPP network to strengthen our global digital offer-
ing. I've also grown strong relationship with near-shoring partners to deliver the best possible quality work at a reasonable cost.
Clients: P&G, GSK oral healthcare, Vodafone, Carlsberg, Tuborg, Which? M&S, HSBC, Nomad foods, Met Police, News crop, McVities, Sixt
Support, That you, Winning, CX, Production, Casting, Business Management, Development, Growth, Design, Network, Mentoring, Leadership, Management, Integration, Pr, Retail, Project Management
2009 - 2011
job
Head of Production - Candi
unknown.
Being an independent agency Candi required a well thought through delivery infrastructure. Therefore, I focused
on internal processes, and business operations, which aided an environment that the team could easily flourish to incredible, meaningful & creative work.
Process & Delivery: My first task was to devise robust internal processes. We practiced Waterfall and Agile
methodologies and sometimes even Wagile, depending on project requirements. I was responsible for resourcing the agency, working closely with the resource manager to prioritise the week ahead, as well as forecasting longer
term. We'd identify peak times to rigorously control external spend for the freelance hire and other 3rd party
partners. I reported upwards the long term financial planning and resource forecasting.
Team & management: I structured and mentored my immediate team - Project management. They were
required to review financials and deliver project status weekly. The team managed and reviewed all projects by maintaining - SOW, briefs, project plans, risk logs & sunset reviews. I was required to either input or conduct
company meetings which created the all-important communication & feedback loop, fuelling a healthy working
environment
Clients: Morrisons, John Lewis, Which?, Whitbread Restaurants
on internal processes, and business operations, which aided an environment that the team could easily flourish to incredible, meaningful & creative work.
Process & Delivery: My first task was to devise robust internal processes. We practiced Waterfall and Agile
methodologies and sometimes even Wagile, depending on project requirements. I was responsible for resourcing the agency, working closely with the resource manager to prioritise the week ahead, as well as forecasting longer
term. We'd identify peak times to rigorously control external spend for the freelance hire and other 3rd party
partners. I reported upwards the long term financial planning and resource forecasting.
Team & management: I structured and mentored my immediate team - Project management. They were
required to review financials and deliver project status weekly. The team managed and reviewed all projects by maintaining - SOW, briefs, project plans, risk logs & sunset reviews. I was required to either input or conduct
company meetings which created the all-important communication & feedback loop, fuelling a healthy working
environment
Clients: Morrisons, John Lewis, Which?, Whitbread Restaurants
Project Management, Agile, Management, Forecasting, Infrastructure, Production, Manager, Processes
2008 - 2009
temp
Snr Project Manager - Contract Period
DraftFCB.
Developing integrated campaigns for Vauxhall, and their new car launches.
Good Technology (now VML) - Managing creative process and production for Microsoft services, such as Server
& tool, and Windows mobile
Publicis - Managing the EMEA campaign rollouts for HP.
Candi - Supporting the new Morrisons ATL campaign with online owned content.
Good Technology (now VML) - Managing creative process and production for Microsoft services, such as Server
& tool, and Windows mobile
Publicis - Managing the EMEA campaign rollouts for HP.
Candi - Supporting the new Morrisons ATL campaign with online owned content.
Project Manager, Content, Windows, Technology, Server, Campaign, Production, Online, Manager, That you
2008 - 2008
job
Snr Project Manager
The White Agency.
Dedicated Project Manager for the Telstra client, working on multiple projects. Main focus was to verify
ambitious creative ideas, against budgets and time restraints. Tasks also included writing statements of work, budget proposals, wireframes and functional specifications.
Projects - Websites with database integration, video, managing the user generated MMS clips to the website, building a voting mechanism, organising video shoot for online use.
ambitious creative ideas, against budgets and time restraints. Tasks also included writing statements of work, budget proposals, wireframes and functional specifications.
Projects - Websites with database integration, video, managing the user generated MMS clips to the website, building a voting mechanism, organising video shoot for online use.
Video, Writing, Websites, Database, Project Manager, Integration, Website, Budget, Wireframes, Online, Manager
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