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Senior
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0
jobs
Strategic Marketing - Tech
Babak Daemi
,
Holloway, United Kingdom
Experience
Other titles
Skills
I'm offering
I have a passion for marketing because marketing is where science (data) meets art (creativity) to drive business growth.
I have 12 years’ experience of researching, planning and executing successful marketing strategies for business growth, specialising in new and disruptive technology such as clean tech, blockchain and cyber security.
Work well under pressure and to tight deadlines thanks to 3 years in the events industry where decision making, focus and organisation are key to success.
My key areas of expertise are:
- Marketing Strategy
- Campaign Planning
- Campaign Management / Delivery
- Content Marketing Strategy
- Digital Marketing Strategy
- Brand Persona & Strategy Building
I have 12 years’ experience of researching, planning and executing successful marketing strategies for business growth, specialising in new and disruptive technology such as clean tech, blockchain and cyber security.
Work well under pressure and to tight deadlines thanks to 3 years in the events industry where decision making, focus and organisation are key to success.
My key areas of expertise are:
- Marketing Strategy
- Campaign Planning
- Campaign Management / Delivery
- Content Marketing Strategy
- Digital Marketing Strategy
- Brand Persona & Strategy Building
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2019 - ?
freelance
FREELANCE/CONTRACT MARKETING
unknown.
Marketing Freelancer
MPG - a marketing agency that offers full-service solutions
Joined MPG in February to write 12-month marketing strategy, create persona map of primary target audience, develop brand personality and give direction for tactical marketing campaign for the next 3-months of 2019 strategy.
FUTURE PropTech - a conference focused on PropTech
Joined FUTURE PropTech in March to finish the campaign as it was behind target and at risk. The campaign finished ahead YoY for both delegate and revenue from ticket sales.
• Revenue up 229% in 11-week campaign: grew revenue £145k (£63,791k to £209,796k) with short contracted campaign - FUTURE PropTech
GamerWager - Peer-to-Peer gambling app for gamers
Writing go to market strategy for the UK's first Peer-to-Peer gambling app for gamers.
Propology - Incubator / Accelerator for PropTech
Developing the brand personality, mission statement, value proposition, tone of voice, marketing strategy, content strategy and managing key deliverables such as web-design and graphic design.
MPG - a marketing agency that offers full-service solutions
Joined MPG in February to write 12-month marketing strategy, create persona map of primary target audience, develop brand personality and give direction for tactical marketing campaign for the next 3-months of 2019 strategy.
FUTURE PropTech - a conference focused on PropTech
Joined FUTURE PropTech in March to finish the campaign as it was behind target and at risk. The campaign finished ahead YoY for both delegate and revenue from ticket sales.
• Revenue up 229% in 11-week campaign: grew revenue £145k (£63,791k to £209,796k) with short contracted campaign - FUTURE PropTech
GamerWager - Peer-to-Peer gambling app for gamers
Writing go to market strategy for the UK's first Peer-to-Peer gambling app for gamers.
Propology - Incubator / Accelerator for PropTech
Developing the brand personality, mission statement, value proposition, tone of voice, marketing strategy, content strategy and managing key deliverables such as web-design and graphic design.
Design, Marketing, Writing, MArketing Strategy, Graphic design, Content, Sales, It, Service, App, Content strategy, Web, Campaign, Direction, UP, Go
2017 - 2018
job
Head of Marketing, GovNet Exhibitions
Tech Portfolio.
Portfolio: Technology - Blockchain Live, Cyber Security Summit and UK Health Show (formally HETT - Healthcare Excellence Through Technology)
Head of Marketing for Blockchain Live, UK Health Show and Cyber Security Summit. Responsibilities include devising marketing strategy and campaign plan, managing a team of 6 and measuring successes to ensure successful delivery of all 3 product goals and objectives.
• Team Management: managed a team of 4 direct reports and 2 indirect reports to deliver all revenue and visitor marketing campaigns across three products simultaneously. In addition, managed partners for creative, web-design and digital execution where appropriate
Head of Marketing for Blockchain Live, UK Health Show and Cyber Security Summit. Responsibilities include devising marketing strategy and campaign plan, managing a team of 6 and measuring successes to ensure successful delivery of all 3 product goals and objectives.
• Team Management: managed a team of 4 direct reports and 2 indirect reports to deliver all revenue and visitor marketing campaigns across three products simultaneously. In addition, managed partners for creative, web-design and digital execution where appropriate
Design, Marketing, MArketing Strategy, Management, Block Chain, Technology, Security, Team management, Health, Web, Campaign
2018 - 2018
job
Company marketing lead
voice - Blockchain Live.
• 900 to 3,500 visitor's YoY: devised re-positioning strategy to create companies first set of brand values, value proposition, mission statement and tone of voice - Blockchain Live 2018
• Strategic marketing planning: designed and executed strategic marketing plan, for Blockchain Live which included audience types, sales packages and target markets to grow event from £346,000 to over £1m in revenue.
• Brand value & proposition strategy: planned and executed brand story workshops to define product proposition, evolve and grow brand value and create narrative for growth of Blockchain Live & UK Health Show defining; tone of voice, value proposition, key messaging and key target audience.
• Grew lead volume from 150 to over 500 YoY: introduced lead generation strategies such as 'quick fire' and 'sandwich' campaigns to increase quality of leads generated for sales of exhibition space and sponsorship across entire exhibitions division.
• Partnership acquisition: responsible for identifying and sourcing key sector partners for brand, visitor and sponsorship growth.
• Company marketing lead: selected to lead on company-wide introduction of brand values process, CRM system, marketing automation and website personalisation technology for over 300 products.
• Evaluation Campaign Success Measurement: introduced new 'post event evaluation' procedure to better understand campaigns, customers, channel ROI and enhance future planning.
• Strategic marketing planning: designed and executed strategic marketing plan, for Blockchain Live which included audience types, sales packages and target markets to grow event from £346,000 to over £1m in revenue.
• Brand value & proposition strategy: planned and executed brand story workshops to define product proposition, evolve and grow brand value and create narrative for growth of Blockchain Live & UK Health Show defining; tone of voice, value proposition, key messaging and key target audience.
• Grew lead volume from 150 to over 500 YoY: introduced lead generation strategies such as 'quick fire' and 'sandwich' campaigns to increase quality of leads generated for sales of exhibition space and sponsorship across entire exhibitions division.
• Partnership acquisition: responsible for identifying and sourcing key sector partners for brand, visitor and sponsorship growth.
• Company marketing lead: selected to lead on company-wide introduction of brand values process, CRM system, marketing automation and website personalisation technology for over 300 products.
• Evaluation Campaign Success Measurement: introduced new 'post event evaluation' procedure to better understand campaigns, customers, channel ROI and enhance future planning.
Technology, Sponsorship, Campaign, ROI, Strategic Marketing, Health, Marketing Planning, Growth, Workshops, Marketing, Website, Block Chain, Sales, Sourcing, Marketing Automation, Event, Automation, CRM
2015 - 2017
job
Head of Brand
Ascential PLC.
Portfolio: Environment & Broadcast Portfolio
Brands led include; BVE - UK's largest broadcast technology exhibition, RWM - UK's leading waste management technology expo, The Energy Event, leading event for commercial energy procurement in the UK, The Water Event and The Renewables Event - both the UK leading events for their sectors.
• Strategic Marketing Planning: responsible for writing the brand and marketing strategy including setting key targets and finding growth opportunities in the wider sustainability sector. Identified new visitor audience opportunity in FM's growing this group 78% (200)
• Campaign management: managed email, PR, PPC, social, web-design, tele-marketing, creative teams and partners to execute a successful marketing campaign, resulting in 30% YoY growth of tier 1 target audience leading to 71% retention from exhibitor bookings.
• Account management: managed partnerships of large organisations such as BBC, CIWM, LARAC, ESTA and MEUC to expand on marketing communications reach and audience growth.
• 365 marketing: introduced and executed content marketing strategy for Ascential Exhibitions and executed for RWM leading to a significant increase in engaged audiences through digital channels.
• Brand value & proposition strategy: Led the rebrand of RWM from 4 co-located events in different markets of the environment sector into a broader environment exhibition to grow the event into new markets including energy storage and electrical vehicle charging.
• Team management: managed a team of 8 to deliver multiple campaigns for two brands in two different markets.
Brands led include; BVE - UK's largest broadcast technology exhibition, RWM - UK's leading waste management technology expo, The Energy Event, leading event for commercial energy procurement in the UK, The Water Event and The Renewables Event - both the UK leading events for their sectors.
• Strategic Marketing Planning: responsible for writing the brand and marketing strategy including setting key targets and finding growth opportunities in the wider sustainability sector. Identified new visitor audience opportunity in FM's growing this group 78% (200)
• Campaign management: managed email, PR, PPC, social, web-design, tele-marketing, creative teams and partners to execute a successful marketing campaign, resulting in 30% YoY growth of tier 1 target audience leading to 71% retention from exhibitor bookings.
• Account management: managed partnerships of large organisations such as BBC, CIWM, LARAC, ESTA and MEUC to expand on marketing communications reach and audience growth.
• 365 marketing: introduced and executed content marketing strategy for Ascential Exhibitions and executed for RWM leading to a significant increase in engaged audiences through digital channels.
• Brand value & proposition strategy: Led the rebrand of RWM from 4 co-located events in different markets of the environment sector into a broader environment exhibition to grow the event into new markets including energy storage and electrical vehicle charging.
• Team management: managed a team of 8 to deliver multiple campaigns for two brands in two different markets.
Technology, Social, LED, Energy, Energy, Campaign, Retention, Web, Strategic Marketing, Storage, Team management, Marketing Planning, Growth, Content marketing, Procurement, Management, Content, Pr, Sustainability, Event, Account management, PPC, MArketing Strategy, Writing, Marketing, Design
2015 - 2015
job
UK Marketing Manager, BELECTRIC UK and Big60Million
unknown.
BELECTRIC UK is an international solar technology and construction specialist from Germany. UK marketing manager responsibilities included writing and executing Strategic Marketing Plan and Content Strategy development for B2B lead generation for UK division. Big60Million is a community energy company and the UK's first solar bond.
• Digital marketing strategy: revised company PPC campaign and introduced remarketing. In addition, streamlined user-experience, improved Google rankings and website conversion rate to increase number of marketing qualified leads (MQL) for same marketing spend.
• Community engagement: formulated a communication strategy to engage and educate local communities to the benefits of solar farms. This strategy led to increased deployment of solar farms for BELECTRIC UK and increased investment for Big60Million.
• Investment marketing: planned and executed national campaign to generate funds in excess of £4m in 12 weeks for community 'solar bonds.
• Content marketing: developed a content marketing strategy and executed the plan to position BELECTRIC UK as a thought leader and grow the investor audience for Big60Million through 365 marketing strategy.
• Digital marketing strategy: revised company PPC campaign and introduced remarketing. In addition, streamlined user-experience, improved Google rankings and website conversion rate to increase number of marketing qualified leads (MQL) for same marketing spend.
• Community engagement: formulated a communication strategy to engage and educate local communities to the benefits of solar farms. This strategy led to increased deployment of solar farms for BELECTRIC UK and increased investment for Big60Million.
• Investment marketing: planned and executed national campaign to generate funds in excess of £4m in 12 weeks for community 'solar bonds.
• Content marketing: developed a content marketing strategy and executed the plan to position BELECTRIC UK as a thought leader and grow the investor audience for Big60Million through 365 marketing strategy.
B2B, LED, Manager, Energy, Energy, Google, Campaign, Community, Content strategy, Strategic Marketing, International, Strategy development, Digital Marketing, Development, Deployment, Digital Marketing Strategy, Technology, Website, Content, PPC, MArketing Strategy, Writing, Marketing, Content marketing
2013 - 2015
freelance
Freelancer
Everlasting Marketing & PR Ltd.
Freelance, full-service marketing provider to the environment sector, including large internationally recognised brands such as ZANUSSI, Green Party and the Department of Energy & Climate Change.
• Campaign Management: managed successful marketing campaign, launching the new to market solar thermal technology, achieving primary marketing objective of finding national distributor in half the planned timescale of six months for ZANUSSI.
• Marketing Strategy: wrote and executed successful marketing strategy leading to key marketing objective of market share from 5% to 10%
• Campaign Management: managed successful marketing campaign, launching the new to market solar thermal technology, achieving primary marketing objective of finding national distributor in half the planned timescale of six months for ZANUSSI.
• Marketing Strategy: wrote and executed successful marketing strategy leading to key marketing objective of market share from 5% to 10%
Marketing, MArketing Strategy, Management, Service, Technology, Campaign, Energy, Energy
2009 - 2012
job
Marketing Manager
Ploughcroft Group.
Marketing manager of Ploughcroft's three divisions - Sustainable Roofing, Renewables and Renewable Training. Writing and executing marketing strategy and tactical plans 2010 - 2012. Ploughcroft key investors included, Deborah Meaden and Theo Paphitis from BBC's Dragons' Den.
• Revenue growth: introduced digital strategy repositioning business from local to national, driving revenue growth from £2m - £12m in two years.
• Marketing Strategy: created a successful marketing strategy and tactical plan. This targeted and achieved marketing ROI between 6% and 12%.
• Lead Generation: generated sales leads, resulting in the growth of the sales team from three regionals sales reps to a national sales force of 40.
• Revenue growth: introduced digital strategy repositioning business from local to national, driving revenue growth from £2m - £12m in two years.
• Marketing Strategy: created a successful marketing strategy and tactical plan. This targeted and achieved marketing ROI between 6% and 12%.
• Lead Generation: generated sales leads, resulting in the growth of the sales team from three regionals sales reps to a national sales force of 40.
Marketing, Digital Strategy, Writing, MArketing Strategy, Training, Sales, Growth, ROI, Manager
2007 - 2009
job
White Knight Tumble Dyer and Hostess Trolley
Crosslee PLC.
Key achievements include the introduction of the Union Jack to the White Knight Tumble Dryer range driving increase in sales in the UK and internationally and influencing product features for the Milk Frother, a supplementary product of the Hostess Trolley Range.
Sales
My education
2004
-
2007
University of HUll
Bachelor, Marketing
Bachelor, Marketing
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